Call him Dr. Data. While he looks nothing like Data, the Star Trek humanoid, James Reimer is excited to discuss the many diverse forms data is taking on and why IBM is betting big bucks on a technology that will drive integration. "Private industry still has immense volumes of content that make the whole of the Internet look small," says Reimer, an engineer and chief architect for IBM's content management division. Since such large amounts of data can take on various forms -- computerized text documents, faxes, paper memos and e-mails -- traditional methods of data storage and management are no longer very useful. Companies need to store and access unstructured data, such as e-mails and faxes, which means the database industry must revise old theories. In addition, companies are trying to figure out how to store and manage their information to comply with the Sarbanes-Oxley Act, the legislation designed to promote accurate accounting disclosures. ... Rival Boston-based data storage company EMC Corp. competing for real estate in the high-end storage market recently acquired Pleasanton-based Documentum Inc. Why do you think this happened? From EMC's perspective, this is a transitional role that will allow it to go from being a hardware vendor to a software vendor. This [acquisition] is reflective of a string of consolidations going on in the content management area and is reflective of the growing importance of content management. In such a scenario, the market consolidates from a large number of smaller players and gravitates toward a smaller number of bigger players. This is a normal trend in technology. Read.