WinterGreen Research, a leading independent global provider of market research, today announced the results of its annual enterprise content management market share report. According to the report, IBM surpassed the competition in new license revenue with 20 percent market share for the first three quarters of 2003. IBM participates in the market with a diverse product line that is comprehensive and addresses the needs of the enterprise IT department. The broad IBM product line has given the company strategic advantage over competitors. Documentum has the number two market position with 14% share and OpenText with 9% share has the number three market position.
Managing how and when content is re-purposed represents the new market opportunity. Markets have consolidated. In 2002 Interwoven, Documentum and Filenet led separate segments. 2003 represents the first time one company has led in all the content management market segments. IBM achieved the converged market position by creating a broad product offering.
"Common content management tasks include importing content or editing a document. Organizations have to deal with the proliferation of content in all formats," according to Susan Eustis author of the study. "Companies are turning to content management solutions to maximize communication, improve efficiencies, and meet regulatory compliance. XML is the basic content management standard, she added."
Effectively managing Web content can be complex. Contributors are spread throughout the organization. Sarbanes-Oxley compliance is another major market driver. Companies manage critical business content. Target markets are discrete by industry. Customers typically consider the web to be critical.
Content management markets at $1 billion in 2003 are expected to reach $2.1 billion by 2009. Market growth is tied to the change from paper-based enterprises. Market growth is based on transfer of paper to electronic enterprises. Documents and images move around the network. Unstructured information complements structured transaction content.
The market research study is available from WinterGreen Research at www.wintergreenresearch.com
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WinterGreen Research, founded in 1985, provides strategic market assessments. Industry reports focus on market opportunities. Reports assess positioning strategies. Market shares are provided. The principals have done analysis of business for over 30 years.