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Interwoven Innovates To Engage the Online User

Interwoven a global CMS leader, highlighted a series of significant innovations designed to allow organizations to maximize their online business performance while at their annual GearUp Conference in San Francisco this week.

Among the technology innovations announced, they introduced the following enhancements to:

• Interwoven TeamSite: New functionalities allow marketers to rapidly create microsites, landing pages and content for marketing campaigns to captivate and engage customers.
• Interwoven Targeting and Interwoven LiveSite: New features allow marketers to deliver targeted content based on geography, date, time, clickstream, browser and operating system data.
• Interwoven Optimost: New capabilities allow marketers to maximize their online marketing investments, by continually testing and optimizing their Website.

Interwoven also announced a new partner certification program for Optimost, with the goal of extending the market reach of its innovative Website optimization solution. It aims to empower interactive marketing agencies and systems integration firms “to fully leverage the Interwoven Optimost multivariable optimization solution across their customer base.”

Certifications will be offered to key partners throughout the year as they work to develop a sizable network of Interwoven partners that are qualified to deliver the value of Interwoven Optimost solutions to their clients.

These new capabilities and functionalities, Interwoven maintains, give organizations the tools they need to unlock the value of content, digital assets, customer engagement, and marketing creativity, while helping to harness the power of the Web to strengthen their brand.

With marketers grappling to provide speedy communications and designs that meet the ever-growing demands and expectations of their online customers, Interwoven works hard to optimize the customer experience. Joe Cowan, CEO of Interwoven is cognizant of the pressure “businesses today are under …to transform their Web presence into an asset that engages customers and drives growth.”

With the innovations announced this week, Interwoven is hopeful that their business solutions are essential to help build “the next generation Websites that help them compete in a turbulent and shifting market.”

Users can access more detailed information on the new innovations designed via Interwoven pod cast “Intersections.” For more information about courses or Interwoven’s Optimost technology, contact partner@interwoven.com.

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