Magus Unveils New Semantic Tools For Content Tracking

By David Roe (@druadh20) May 11, 2009 Comments

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A new set of semantic tools that enables users to track, monitor and manage content on websites has just been unveiled by UK-based website quality monitoring solutions provider Magus.

Particularly useful for companies concerned about compliance monitoring, ActiveStandards Aboutness Reports (ASAR) gives enterprises, especially those with multiple sites, a significantly enhanced view of website content.

While there are many Enterprise Content Management Systems that include a ‘birds-eye’ view of content, Magus’s new tool – powered by the Thomson Reuters OpenCalais service – can tell if your content is up-to-date, on-topic, on-brand and search optimized.

As an added attraction it comes as a SaaS.

Using Semantic Web Technologies

Until semantic web technologies, content tracking was carried out by individuals in the content production life cycle, making it cumbersome, error-prone and expensive.

It also locked companies into developing static rather than dynamic content as any new content development had to go through rigorous compliance testing again.

However, by integrating ASAR, companies will be able to develop topic-level maps of their assets as well as track key website elements such as users, products, events, companies or organizations across their entire site.

Using semantic technologies, both structured and unstructured web content is tracked by:

Feeding web pages through the OpenCalais engine
OpenCalais creates semantic metadata for the content using tags, entities and even the facts and events mentioned on the page
Creates reports by processing the metadata that maps the client company content, wherever it is located.

Website Compliance

As a website compliance solution for multi-site and multi-editor web presences, ASAR automatically scans website pages exposing quality and technical issues ranging from usability rules to user established brand guidelines.

It provides:

Brand consistency across multi-site enterprises
Easy localization of content by controlling local rules centrally and optimizing brands for every market,
Quality and compliance ensuring increased traffic and greater brand loyalty
Operating efficiency – ASAR dramatically cuts time spent on quality control and audits and prioritizes workloads and tasks.
Fact-based marketing – By assessing the effectiveness of content it allows users to target their marketing drives based on known, rather than guessed information.

Customized Website Assessment

As Magus works directly with Content Management Systems already in place, it is customized to match the needs of each company. This is done by:

Assessing Website Standards

This includes the guidelines that govern the content. If you're not sure that your existing guidelines and policies are as effective as they can be, new policies based on industry best practices will be incorporated.

Set Website Standards as Checkpoints.

Each individual website standard is turned into a "checkpoint" — a logical rule that the ActiveStandards engine can interpret. There are two of these:

Custom checkpoint made-up of fonts, colours, style guidelines, preferences
Best Practices including usability, accessibility, SEO, W3C guidelines.

Custom rules can also be established for websites specific to particular locations.These checkpoints are established during the ARAS set-up process.

Checking Every Page

Using those checkpoints and standards, ARAS is designed to check every page on a site performing diagnostics at a level and accuracy impossible to achieve manually.