2010 is a significant year of change, noted McKinnon. Legacy vendors are seeing more competition from emerging new leaders. Historical leaders are falling behind in innovation – partly, due to the nature of their architectures.
ECM Market Disruptors
One of the disruptive factors is the rise of interoperability stands that is forcing traditional Enterprise CMS vendors to build applications that are more generic. It’s not a competitive edge anymore to do check-in/check-out and versioning. These features became standard.
SharePoint 2010 is another disruptive factor in the ECM market, as some organizations choose to use it for basic document collaboration, putting pressures on larger vendors who are trying to compete at this lower level of functionality.
According to McKinnon, information management is no longer a frill. It’s not a “nice to have,” but the absolute “need to have.”
So what should customers and prospects do? You know your business better than the software vendor does, they can’t dictate your roadmap and your information management strategy, said McKinnon.
Open Source, Open Standards
Open standards and open source are two important factors for interoperability and preservation of electronic content.
CMIS has at least three business cases that have been identified so far (McKinnon cited Laurence Hart’s work in this field):
- Repository to repository
- Application to repository
- Federated repositories
Open Source and SaaS
McKinnon sees validation from the ECM market that open source is becoming more mainstream.
According to research from AIIM (May 2010 Market Intelligence Report), 35% of organizations are looking at doing a new ECM implementation in the next 12-18 months. In addition to that, 64% of respondents are considering open source. It doesn’t mean they will necessarily procure an open source CMS, but the numbers show more acceptance and understanding around open source.
Software as a Service ECM alternatives are expected to double over the next 12-18 months, up to 12% of organizations will use SaaS.
Next Gen Enterprise CMS
Quoting research from Gilbane ("Next Generation ECM for Mission Critical Applications”), McKinnon said next gen ECM adoption is no longer impeded by costly licensing models. Yet, monolithic architectures are becoming the barriers in adoption.
From Suites to Platforms
McKinnon sees the ECM market shifting from suites to platforms. The latest Gartner’s Magic Quadrant for ECM that just came out yesterday splits the market into 4 main segments:
- Transactional content management (focus on workflow and process)
- Social content management (focus on collaboration)
- Online channel optimization (focus on customer engagement)
- Content management as infrastructure
Finalizing the talk, McKinnon reminded the audience that ECM is evolving into a platform for content apps. Some of the use cases for turning to a platform for content apps include:
- a turnkey ECM app
- a framework for building content-centric business apps
- or embedded as a service.