Open Text Unveils Enterprise 2.0 Strategy

By Marisa Peacock | Published Mar 6, 2008

Despite the implied vulnerabilities, whether they be security or implementation-related, Web 2.0 technologies can help to redefine the Web as a platform to harness collective intelligence as well as to establish enterprise 2.0 applications that can improve user experiences, knowledge sharing and collaboration, and increase employee productivity.

Open Text is certainly setting their goals higher, but I suppose that's the point of a strategy.

Confronting the demands of the marketplace, Open Text will begin to provide a comprehensive set of new solutions. Looking beyond the traditional silo approach in which businesses address each application individually, Open Text has instead decided to take a “holistic approach for their Enterprise 2.0 aspirations”.

Exclusive to Open Text's Enterprise 2.0 strategy are:

Experience Optimization: Optimize the end user experience through personalization, language preferences, analytics, voting, tagging, blogs and moderation.
Workgroup Optimization: Optimize collaborative applications that enhance the variety of workgroup structures.
Enterprise 2.0 Content Management: Provide flexible use of wikis, forums, blogs, tagging and real-time collaboration.
Enterprise 2.0 Content Security: Provide a consistent implementation of archiving, disposition, retention and compliance policies.

Open Text is set on emphasizing product development and technology directions that support 2.0 fundamentals. To achieve this, they have implemented the following:

Meta-Data: Deeper levels of meta-data handling are aimed at enriching the user experience. This includes richer meta-data handling for content, but with particular emphasis on richer meta-data for people and processes as well. It also includes blending the best of both top-down taxonomies with bottom-up tags.
Relationships: Graphing interactions between people, processes and content that can reveal implicit, sometimes hidden, relationships that can be used to optimize business processes.
Workgroups: Adapting technology to improve workgroup effectiveness.
Classification: Improved intuition to auto-classify content, particularly drawing on past user behaviors and current context.
Email Analytics: Building on classifications and graphing interaction, introduce or extend tools that reduce our email dependency and burden, such as auto-promotion of email threads to blogs.

It's exciting for Open Text to begin to implement their enterprise strategy. Mapped out with practical applications and motivated by a need to stay competitive, it will be interesting to see how it comes to fruition.