Open Text (news,site) is putting one of their recent acquisitions -- Nstein -- to a good use. Like many others in the Enterprise CMS field, Open Text is after web engagement with better search experience and a chance at a more intelligent navigation.
What semantic navigation does? Just what it says... It's a tool built on Nstein's semantic and search technology that takes into account the inherent meaning of web content, the semantics around it, helping to improve online search effectiveness.
The goal is to move away from the simple keyword search and move onto a better way of delivering relevant content.
Open Text Content Analytics engine (the rebranded Nstein's Text Mining Engine (TME) tech) is at the core of the product.
As we have told you in the past, Nstein’s TME uses enhanced semantic analysis to extract ‘linguistic DNA’ in order to enable searches that provide not only precise responses to search parameters, but also related content.
Nstein's software creates a "semantic fingerprint" for an organization's content, allowing them to unlock content’s value and make it more findable, visible, understandable, organized and analysis-ready, using:
- Sentiment analysis
- Metadata awareness
- Language awareness
- Taxonomical capabilities
As with any other acquisition that Open Text is so (in)famous for, this release is just a continued integration of the new into the old. Open Text Semantic Navigation is available as a cloud-offering (currently in beta) or on-premise.
Open Text Semantic Navigation is priced at $US 3,000 per month for the cloud-based offering. There is a one-time set up fee of US$ 10,000.