pTools Enhances SharePoint's Rich Media Capabilities

pTools, an enterprise content management vendor, announced new enhancements to its Enterprise CMS software for Microsoft SharePoint. It is now integrated with Equilibrium’s digital asset management software -- MediaRich DAM for SharePoint.

Organizations can now use pTools Enterprise CMS to manage image and video assets, enhancing SharePoint deployments across the enterprise.

Main Partnership Benefits

As we know, SharePoint’s own DAM functionality is weak, and there’s a number of connectors on the market that help alleviate this problem -- with pTools and MediaRich's integration being one of them.

pTools product architecture with Equilibrium’s MediaRich and SharePoint provides end-to-end Enterprise CMS software to customers that covers several areas in one platform:

• Web content management
• Digital asset management
• Document collaboration
• Records management

Commenting on the partnership, Tom Skinner, managing director of pTools says: “This partnership with Equilibrium builds on pTools capabilities in image and workflow deployments.” The new partnership should benefit both pTools and their customers, as well as help Equilibrium to grow their international sales in the very active Irish and UK markets.

pTools Key Enterprise CMS Features

pTools S5 ECM suite delivers Enterprise CMS functionality across all standard function areas plus a range of additional tool that extend pTools:

• Advanced workflow
• Content compliance
• Web2.0 functionality
• Content security marking
• SEO optimization
• Multi-site content syndication.

pTools’ .NET architecture allows re-use of content across multiple applications from a single repository, while maintaining all the necessary workflow and compliance rules demanded of enterprise level initiatives.

Content compliance within pTools uses an audit trail functionality that allows users to validate all events in the content lifecycle.

As the global market for Digital Asset Management is expected to pass the US$ 1 billion mark in 2013, we say it’s a good move for pTools.

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