What’s a pretty big deal for Open Text (news, site), is a pretty big deal for SAP (news, site) as well. The two, after much courting in the past, have signed yet another extension of the global reseller agreement. In a nutshell, SAP will now be able to resell Open Text Enterprise CMS under SAP branding.

This is the second major expansion of the original reseller agreement between SAP and OTEX. Let’s not forget that SAP is already reselling Open Text’s Document Access and Archiving and Invoice Management products.

The new, reseller-inspired name is the SAP Extended Enterprise Content Management (SAP Extended ECM) application by Open Text.

Open Text didn’t fail to mention that the industry analysts SAP has briefed find this reseller agreement expansion a “game-changing” event for the ECM market from the point of view of how ECM is sold.

So, instead of playing the add-ons game, ECM “becomes integral to how the company operates.” Both companies are guided by the principle of helping customers to “increase business value with content-enriched business processes.”

“By working closely with SAP, we are able to give customers a way to manage all their vital information in a secure… way… We are entering into a new phase in the evolution of content management technology,” said John Shackleton, president and chief executive officer of Open Text.