In the SMB space this week, HyperOffice has launched a new cloud-based project management offering, while Google looks to release a new online advertising product.
HyperOffice Offers Cloud Project Management
Just when you thought the Microsoft vs. Google, Web Apps vs. Google Apps couldn’t get any tetchier, HyperOffice (news, site) has upped the ante with the introduction of its new online project management application that aims to give SMBs a project management tool integrated with HyperOffice’s collaboration suite.
In fairness to HyperOffice, this release doesn’t seem to have come in a fit of pique over the release of Office365 by Microsoft (news, site), the pricing of which is clearly aimed at SMB markets, or a reaction to Google’s continued inroads into the SMB market with its slow but sure upgrades to Google Apps.
This release keeps doing what HyperOffice has been doing for a long time - providing affordable and effective online tools that enable even very small businesses to collaborate through email, document collaboration, Intranets and Extranets, shared calendars and all the rest.
With this update, HyperOffice offers the first cloud project management solution designed for SMBs that is powerful enough to manage business-grade projects in a collaborative environment. It adds task dependencies and interactive Gantt charts to an existing list of project management and collaboration features that SMBs can immediately start using.
What’s more, Google Apps doesn’t really have project management features, which means SMBs currently have to buy a solution separately or go to Google Apps marketplace and try and source one from the huge number of offerings available there. Not an easy task. Let’s see where Google goes with this.
Is Google’s Boost Enough for SMBs?
From Google this week, there have been further moves to secure SMB advertising revenues. In the Google Lat Long blog this week, Google announced that it is releasing a new online advertising solution to help local businesses connect with potential customers in their area.
Entitled Boost, it enables business owners to create online search ads directly from their Google Places account, which once set-up requires no ongoing management. And that is one of the principal differences between books and regular Google ads. To create an ad, all that is needed is a short business description, a web or Place page, your business categories and a monthly budget.
From there, Google automatically sets up your ad campaign, figuring out the relevant keywords that will trigger your ad to appear on Google and Google Maps, and how to get the most out of the budget you allotted.
Boost ads are eligible to appear in the “Sponsored Links” section of Google.com and Google Maps search result pages.
While the beta is currently available to select local businesses in San Francisco, Houston and Chicago, Google says it will “review the data and effectiveness of this trial and may make changes before making decisions about any future expansion and this.”
Want to find out more?
RevenueExpext Monitors Client Behavior
Meanwhile, RevenueExpect has launched the first re-marketing suite designed for SMBs. Its signature product FormMaximizer enables SMBs to help users complete transactions online.
RevenueExpect also helps organizations solve probably the biggest question of them all. Why are customers abandoning transactions on a given site? RevenueExpect’s answers this by providing detailed insight into abandoned transactions, and enables SMBs identify some limitations within checkout process that can’t be seen with Google Analytics.
Two primary benefits include:
- Real-time updates when prospective customers abandon shopping carts
- Monitoring of user behavior online
It also integrates with most shopping carts on the market and is priced at US$ 50 per month. Interested companies can try a two-week free trial.
Informative Graphics Adds Document Redaction
For SMB document management, earlier this week, in case you missed it, Arizona-based Informative Graphics Corporation (IGC) is launching new document redacting, collaboration and viewing capabilities this week with the release of Brava Enterprise 7 and Redact-It Enterprise 7, providing deep integration with SharePoint 2010.
SMBs that use redaction in digital documents include law firms, insurance companies, banks, medical and other companies. The goal is to share content while hiding specific portions of the document.
The new versions of both Brava and Redact-It will be available this week with the updates planned for early November.