AIIM: You Don't Know What You Don't KnowA new survey from the folks at the Association for Information and Image Management (AIIM) found that among 400+ respondents, IT decision makers and influencers don't know what they don't know. 89% of respondents think effective management of electronic information is “very important” or “important” to the long-term success of their organizations. In fact, not only do they think it's important, 63% think they are “very confident” or “confident” that they could prove their electronic information is “accurate, accessible, and trustworthy.”

Sure, you know that information management is important. You might even think that all your information is legitimate and reliable. Think again.

And the Survey Says...

The survey results also indicated that though companies' confidence is up, their revenue is down, with 62% indicating such. Additionally, most don't anticipate an economic upswing anytime soon. And with such confidence, only 29% indicated that they have implemented a document management solution company wide, compared to the 33% that have implemented solutions department wide.

So why does this most recent survey show such confidence? John Mancini, President of AIIM says that it represents "a lack of understanding about the actual state of information management readiness in most organizations.”

People think they know, but they don't. In previous surveys, results have shown that "the more organizations know about the integrity of their information management, the less confident they are about their ability to meet basic tests of information integrity."

What You Should be Asking Yourself

Mancini recommends executives ask the following questions to identify confidence in their business information:

  1. Is your organization able to handle the explosion of digital information? Does the continuing influx of information make your organization less and less effective?
  2. Can your employees find information when they need it - in the daily course of business, as well as when an emergency or more urgent event occurs? 
  3. Can your employees collaborate on projects no matter where they are located in the world, to take advantage of trends towards work spread across the globe, and workers that are at home or on the road 90% of the time? 
  4. Has your ability to document what your organization did, why you did it, who did it, and when they did it gotten better or worse in the past 5 years? 
  5. Can your customers find information when they need it? Or are they abandoning your organization for a competitor who outstrips your ability to provide the information they need?

If you can answer these questions without having to search furiously for the answers under that massive stack on your desk, you're on your way to a conscience incompetence.