If you were going to write a book about social technology, would you write it in isolation or would you use the wisdom of the crowds? Scott Klososky chose to crowdsource the content of his recent book, Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking and Social Relevance.
How to Make the Enterprise Social
The book is not meant to be about social networking 101, but rather a manual for implementing social technologies within the enterprise. By featuring the voices of the crowd, Klososky not only delivers information that accurately and realistically outlines what companies need to know about social technologies, it provides practical guidelines and strategies that can help companies get past their fears of going social.
My favorite chapter, Assembling the Social Tech Team, effectively outlines who should be on the team, the role each should play and how to get them all -- IT, legal, executives, marketing and communications -- to work well together. Additionally, the chapter is very clear about why transparency is so important to the task at hand. Klososky writes
An overly conservative approach to social technology might seem safer initially when your company is considering legal and IT concerns. But Facebook walls that don’t allow any posts and Twitter accounts that are followed by nine hundred and fifty users but follow none in return are quickly labeled as glorified commercials. This style of social networking implies a dismissive attitude to customer concerns and feedback, and it makes the company appear arrogant and incurious about what else is happening in the industry.
Chapter five, Building a River of Information, tells of the importance and significance of sharing information, knowledge and other institutional awareness among employees. Being that this month we’re focused on the merits of enterprise collaboration, we recommend reading this chapter several times.
Written by the Crowd, For the Enterprise
Klososky, who calls himself the book's aggregator, highlights the use of crowdSPRING.com and the many contributors who helped develop the book's content. Such innovative approaches to a traditional publishing process shows that this book provides much more than just sound advice -- it is also a demonstration of the merits of social collaboration.
From social technology policies to metrics and ROI to security and reputational management, Klososky covers all the necessary information. While the world of social technology is continually evolving, this book’s information is bound to stay relevant from a conceptual approach.