Chatter vs. Yammer? You Miss the Point

With enterprise collaboration dominating the CMSWire charts this month we sat down with Salesforce.com EVP Alex Dayon to talk about what was key to enterprise collaboration product and project success, how enterprise social diverged from consumer social and to ask a few obvious questions about Chatter vs. Yammer and how the two social enterprise products are really different.

Alex highlighted three top priorities for enterprise social apps: security, integration and mobility. Here's a segment of our interview:

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Tags: alex dayon, cem, chatter, crm, customer engagement, enterprise 2.0, enterprise collaboration, interviews, salesforce.com, sfdc, yammer

With enterprise collaboration dominating the CMSWire charts this month we sat down with Salesforce.com EVP Alex Dayon to talk about what was key to enterprise collaboration product and project success, how enterprise social diverged from consumer social and to ask a few obvious questions about Chatter vs. Yammer and how the two social enterprise products are really different.

Alex highlighted three top priorities for enterprise social apps: security, integration and mobility. Here's a segment of our interview:

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