Full RSS Feed
Receive
the Free CMSWire NewsletterCMSWire community contributors work in the trenches of information management, enterprise collaboration and web engagement. In this weekly aggregation we highlight a few of the most impactful community articles.
Article 1: Is Collaboration the End of Process?
In this article, Deb Lavoy (@deb_lavoy) aims to shake up the belief that if you're a collaborator, you must be opposed to process:
A process (in the more ideal than evil world) is an embodiment of learning. It's a way to automatically follow some best practices so that you don't have to expend effort or brain cells figuring out how to do it. It scales very well defined tasks, and ensures compliance with various rules, regulations and policies. Processes have their limitations — they aren't good at learning, experimenting or adapting. Which is of course what collaboration is extremely good at.
But do we want to be collaborators supported by processes? One commenter, Michael Hamilton, agreed, stating that there needs to be some sort of synergy or process and collaboration for organizations to be productive in today's environment.
As for technology bridging this gap, Lavoy says:
Technology should be flexible and usable enough to let people break out of process into discussion and initiate process from a collab environment. but this is less about the technology than it is about thinking about it properly.
Article 2: Smart Engagement: Public Relations Tips for Startups
A job well done in the world of PR helps organizations raise their profile and awareness, and promote new products, services, visions and ideas.
Unfortunately, it's no secret that companies don't get equal treatment from the media— especially startups. In this article, Anne de Forsan (@adeforsan) asks a question that most small businesses are eager for an answer to: How can you be heard, listened to and understood by over-solicited journalists, when you're so damn disruptive that you're doing nothing less than providing the world with its new Alpha and Omega?
Anne's answer comes from over 20 years of experience in PR, and can be broken down into three major steps:
- Smart strategy — aka SmarTegy
- A survival kit of basics rules to create your announcements and engage with editors
- How to leverage external PR professionals.
Article 3: ECM + WCM = Your Portal Strategy
In this article, Kimberly Samuelson makes a thoughtful point:
By selecting an ECM system with a “baked-in” public portal, organizations can offer a view in to their public-facing information and a way to integrate their Web content management with their enterprise content management.
In other words, It’s one thing to have a portal strategy, but it’s an entirely different thing to have an integrated portal approach. According to Samuelson, the latter should begin by addressing things such as governance and structure, customer focus and content management processes:
Continue reading this article:
Email It
