Flowr Brings Sweet Social Collaboration for Business
Enterprise collaboration service Flowr offers a simplifed design and mobile features that encourages communication and activity via a bright and uncomplicated layout.

A Blooming Flower?

Flowr has been growing fast, with 5,000 enterprise collaboration customers since its launch. But the company is sending out a raft of new releases and is on the front foot for a big push for new clients. Not only is there a major new version update and revised pricing, but a new HTML 5-based mobile edition.

Flowr's nav bar, activity pane and social bar -- neat and simple

Flowr's nav bar, activity pane and social bar -- neat and simple

The new version of the SaaS-based service includes a revamped user interface with neat column design for functions, interactions and groups with for easier navigation, rapid searching shortcuts to gain access to favorite ideas, todo lists, files and more. It is available for free for up to five users, with a US$ 59 a month Premium version with support and more features including social analytics, API access and more.

Contacts can be added from a range of other services including Outlook, Apple Mail and Gmail. It can also be integrated with ERP, CRM and other SaaS business apps and it is available in 12 languages.

Going Mobile

Flowr HTML 5 Mobile is a new browser-based app for iPhone, BlackBerry and Android, with custom design for the small screen. Users can share messages, add comments or bookmark them for later action. Further activity involves checking off items, voting for new ideas, answering questions or viewing all of your attachments.

 Flowr on mobile

 Flowr on mobile

With the new design, mobile app and pricing, Flowr is competing in a highly charged marketplace with the likes of Yammer, Campfire and others. Will its good looks and ease-of-use approach give it a leg up on the competition?