This month we’re focusing on enterprise collaboration. What better way to collaborate than with your smartphone? While some companies are still resistant to integrating employees’ personal mobile devices within their organization’s infrastructure, more companies are learning to embrace and evolve alongside emerging technologies.

Leveraging Productivity with Mobile

Some are leveraging the productivity benefits afforded to them by the flexibility and accessibility of the information ecosystem by using device-based social networking to improve employee collaboration, enhance customer service and optimize decision-making. Whether through Yammer, Chatter or customized intranets, companies are becoming more aware of both the benefits and the inherent challenges, such as device and application security, and integration with existing platforms.

Make Way for Mobile App Innovation

From the empowerment of employees to the consumerization of IT, it’s hard to ignore the trends of mobile computing facing the enterprise. But as we lament the challenges that many companies face, a recent report by Forrester highlights the advantages that mobile applications can have, especially for business.

In its report, Mobile App Internet Recasts The Software And Services Landscape, Forrester discusses how the rise of the “App Internet” has affected the enterprise software and services market. Consider the following:

  • Apple has more than iPhone 400,000 apps.
  • Android has more than 150,000.
  • 33% of people with smart phones download applications at least monthly.
  • 41% of the North American and European software decision-makers surveyed said that increasing the number of mobile apps for both employees and customers was a high or critical software priority

Forrester predicts that, as services vendors help IT become more efficient, the app Internet will also accelerate the evolution of the enterprise desktop and business applications markets. Innovation begets innovation. As we move beyond the PC era into a more mobile infrastructure, mobile apps will help streamline workflow, while enabling the workforce to influence the modular design of mobile apps.

What is true for digital engagement remains true for mobile innovation: Design for transactional goals. Mobile apps are becoming more effective than the mobile web because they allow users to complete tasks without confusion and interruption. As companies shift towards a mobile workforce, the use of apps will become an integral part of the workflow and as a result will facilitate better collaboration.