In the last post, I talked about the if we build it, they will come mentality, i.e., give people something, anything, to use, and they’ll use it. After all, they have no dedicated tool now to use for collaboration, so whatever we give them will be better than nothing, right?
As I discussed there, adopting the if we build it approach to SharePoint is the number one reason I see out in the field for implementation failure -- users will always avoid a solution that’s simply better than nothing and fall back on the ways they work today, turning your SharePoint collaboration environment into shelf-ware overnight.
What I want to do in this post is to walk through some ways to avoid the if we build it mentality and better tailor your SharePoint implementation to the people who matter the most -- the end users.
There are four broad activity areas you need to focus on to not only understand your end-users’ needs, but have a fighting chance of meeting them as well:
- User Segmentation
- Use Case Analysis
- Technology Mapping
- Training and Communication
1. User Segmentation
At its heart, user segmentation analysis is about understanding who your users are, exactly. It should be a key part of any technology initiative, not just a SharePoint collaboration project, because ultimately you can’t deliver a suitable technology solution without knowing whose problem you’re trying to solve.
In my experience, all organizations have at least a rough user segmentation in place already, e.g., knowledge workers versus process workers, home office versus field reps, shared services versus line of business -- organizations typically have a variety of ways they conceptualize the different kinds of folks who work there.
To be useful in the design of a SharePoint collaboration environment, however, a user segmentation analysis needs to deepen and expand upon these existing categories of users, giving them more nuance, detail and accuracy.
For example, the distinction between home office and field reps: are all field reps the same, or are there important differences between managers and line level reps? Are there a variety of roles within the home office that need to be considered -- managers versus line level employees, functional area? Are there any important similarities between home office and field reps that need to be kept in mind?
2. Use Case Analysis
Once you get a list of user types relevant to the use of SharePoint as a collaboration platform, you can’t stop there, because you need to determine what they’ll be doing with the SharePoint capabilities you’re planning to give them.
Using the language of application development, we’re really talking about identifying business level use cases -- i.e., the scenarios or activities that each user type will engage in using the new technology.
In terms of the home office versus field reps example, for SharePoint collaboration capabilities, they might look something like this:
User Type: Field Rep -- Manager
- Use Case 1: collaborating on performance reviews
- Use Case 2: participating in projects as team member
- Use Case 3: contributing to knowledge base