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The True Nature of a Social Intranet - Page 2

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The paradox is that tiny work often has immense impact on business performance. The amount of tiny work will also need to increase if enterprises are to become more collaborative, innovative, responsive, and make better use of their talent, information and resources. If we don't value tiny work and instead imply that it's a waste of time, most people will likely refrain from doing it unless it is absolutely necessary.

A social intranet is an environment that makes it easier to perform tiny work as well as to see, recognize and aggregate the value of tiny work. It provides knowledge workers with an environment where it is easy to spot a question which you can answer as it is to answer it, and where your answer can be valued and recognized as well as reused by other people no matter where they are or when they need it.

Your tiny work can be aggregated, and instead of being seen as waste it can actually build your reputation as being helpful and caring to both your colleagues and your organization. It can be made visible so that your manager will see that you are contributing to the success of the enterprise, and not just working for yourself. From the sum of all tiny work, new information and insights can emerge that can be used to create competitive advantage.

Everyone Has the Power to Network

A study by the Northeast Human Resources Association (NEHRA) in 2009 confirmed that there is a strong correlation between being a successful leader and having a strong personal network, and vice versa. It found that 93% of successful change initiatives were led by leaders with strong or very strong personal networks, while 73% of less successful change initiatives were led by people described as having moderate or weak personal networks.

Informal networks have always been important. The stronger, bigger and more diverse network you have, the more access you have to knowledge, information, ideas and people that can help you do a better job or find and seize new opportunities. As the work environment becomes increasingly complex with information abundance, constant and rapid changes, specialization and increasingly dispersed workforces, the more valuable your network becomes.

It becomes your filter to find or discover relevant information and people. Your ties, weak or strong, direct or indirect, become your senses and tentacles that help to feel your way and navigate successfully in this environment.

The social intranet brings the power of professional networking to everyone within the workforce. Professional networking is no longer a capability exclusive to executives, managers, formally appointed experts and sales people who frequently get the opportunity to travel and meet many people face-to-face. The cost of building a network has collapsed, and so has the cost of accessing it it. The easier it is to access your network, the more likely it is that you will be able to use it to do a better job and to find opportunities to seize.

A social intranet empowers individuals within an enterprise to efficiently and effectively use their own and their collective intellectual and social capital to create value together. It does so by connecting them with each other, exposing and providing access to their expertise, harnessing network effects for rapid and precise distribution and access to information, enabling reuse, repurposing and remixing of information for new uses, and simplifying sharing and collaboration across organizations, locations and systems.

[Editor's note: Read Oscar Berg's Driving Usage and Adoption for Today's Social Intranet.]

About the Author

Oscar Berg is an experienced management consultant who is passionate about helping customers to become more successful by improving communication, sharing and collaboration.

 
 
 
 
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