ADAPTIVE_PATH.png Sometimes it's nice to get away from it all. And while attending a creative leadership conference might not seem like the most logical means to doing so, this year's MX East Conference might just be the closest you'll get to a quiet retreat while keeping things business-related. MX East, the second edition of Adaptive Path’s Managing Experience Through Creative Leadership conference, held on October 22-23, takes place at the picturesque Normandy Farm, Philadelphia.Aimed at up-and-coming groups of design managers, project and product managers, as well as executives responsible for experience design, the MX East conference provides a solid opportunity to network with peers from around the world in a tucked-away, rural setting. (Granted, it ain't Denmark or Barcelona!) Last February’s sold-out event was warmly received by the majority of attendees, and this year's conference shouldn't disappoint. Key topics at the conference include: * Embedding design practices throughout your company * Overcoming organizational inertia * Bringing emotional resonance to the experiences you deliver * The secrets of innovation, and how to apply them to your work * Metrics and measurement of design success Industries addressed will include Internet and web, healthcare, media and news, consumer products, product design, and financial services industries. A pre-conference workshop will be led by Margaret Hanley, who orchestrated a well-received class at the IA Summit. A complete package that includes two night’s hotel at discounted rates can be purchased for US$ 1645. Check out the site for early bird registration costs. Use the special IA Institute promo code IA15 and you’ll get an additional 15 percent off the total price (Don't say we've never done anything for you!). For more information and to register, check out the Adaptive Path website.