Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)
April 24 (Online): CMSWire's April Tweet Jam: Growing and Engaging Communities #CXMChat
We all know that customer communities are critical in today's customer-is-the focus world. So what are the strategies and best practices for growing and engaging customer communities? Find out at our Tweet Jam coming on April 24th at 10 am PDT / 1 pm EDT / 1700 GMT. We welcome the broader CMSWire community to participate. All experience levels are welcome to connect with the expert panel we're assembling. The easiest way to join the conversation is by following or including the #CXMChat hashtag.
April 24 - 26 (New York): Aspire New York 2013
Aspire enhances the connections among our universe of customers, LivePerson experts, and ecosystem partners. Aspire’s format is a direct challenge to the typical conference. Every individual is an active participant and impacts the event content in real time. The environment is open and dynamic (hotel ballrooms are banned), fostering creativity and community in an open forum that forges deeper connections among attendees and translates to a better understanding of engaging customers.
April 25 - 26 (San Francisco): RightScale Compute San Francisco 2013
RightScale Compute is the brand-new name for the RightScale Conference, now expanding to two days and including even more deep cloud content from the people who are leading the way in cloud adoption. Whether you are developing a cloud strategy, embarking on your first cloud proof-of-concept, or working to optimize your cloud applications, RightScale Compute delivers all the information you need at one must-attend conference.
April 25 - 26 (New York): Predictive Analytics for Business, Marketing and Web Training New York 2013
Predictive Analytics for Business, Marketing and Web is a concentrated training program instructed by the founding chair of Predictive Analytics World that includes interactive breakout sessions and a brief hands-on exercise. No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Microsoft Excel or equivalent.
April 25 - 26 (Berlin): Intra.NET Reloaded Berlin 2013
The Intra.NET Reloaded has now become one of the leading conferences for strategic approaches and challenges to the management of complex intranets & employee portals and would be the perfect opportunity for you to share experiences and discuss about the current challenges, brand new approaches and future trends.
April 25 - 27 (Louisville): Code PaLOUsa Kentucky 2013
Code PaLOUsa is a two-day software development conference designed to cover all aspects of software development regardless of technology stack. Sessions will revolve around Microsoft, Java, and other development platforms; along with the sessions on higher level topics that are platform agnostic. The conference schedule will feature presentations from well-known professionals in the software development community. There will be 63 hour-long presentations and panel discussions, plus a keynote each morning of the event.
April 25 - 27 (Columbia): ConvergeSE South Carolina 2013
A conference for designers & developers who want to explore the mysteries of the web. ConvergeSE takes place in beautiful springtime in Columbia, South Carolina. Over the course of three days you can dive into intense half and full day sessions, hop from venue to venue downtown taking in sessions on topics from design and development to business and marketing, and finally experience a full day of inspirational talks from an impressive array of speakers. In between all of that, we’ll give you plenty of opportunities to eat, drink and party with the speakers and other attendees.
April 27 (Chicago): MoxieCon Chicago 2013
You've learned how to harness your creativity. You can kern or code with the best of them. It's now time to make sure you get paid. MoxieCon is a day–long crash course on the business side of design and technology. Practical talks and workshops on how to be more assertive, how to self-promote, how to sell your ideas, and how to protect yourself legally. In short, how to make that cheddar and look good doing it.
April 27 (Chicago): Chicago Code Camp 2013
Chicago Code Camp is a free, community-driven developer conference. We have over 350 people registered so far, with over 30 sessions! This year, we're adding a full day of Windows Azure boot camp. We're still hosted by College of Lake County - which will accommodate our ever growing attendance with room to spare.
April 28 - May 1 (Florida): Search insider Summit
Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. (And that’s just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives.
April 28 - May 2 (San Diego): Enterprise Data World San Diego
Enterprise Data World is the business world’s most comprehensive educational event about data and information management. Over five days, EDW presents a diverse schedule of programming that addresses every level of proficiency, including keynotes, workshops, tutorials, case studies, and discussions. Enterprise Data World provides a superior learning opportunity that will enable you to harness information and the power it represents. Senior IT Executives, Modelers, and Architects – join us for five days that will transform the way you look at data-driven business.
April 29 - 30 (San Francisco): Open Business Conference San Francisco
OSBC 2013 offers the chance to connect with the developers, users and companies behind the most significant open-source, mobile and cloud technologies. At OSBC, you’ll learn key strategies so that you can make your business more effectively data-driven. Nowhere else will you hear such a comprehensive perspective on the open source industry. The conference program features content-rich sessions from visionary thought-leaders and industry executives on how open source technology is being used and what the implications are from a business perspective.
April 29 - May 1 (Greenwich): DOCUMENT Strategy Forum
When you register for DOCUMENT Strategy Forum, you are also provided free cross-over privileges to the Social Business & SharePoint Conference and Business Forms Management Association (BFMA) Annual Conference. Together, we offer our attendees the ability to customize their own conference by choosing from 70 sessions produce via nine distinct conference tracks.
April 29 - May 1 (San Diego): Gartner Portals, Content & Collaboration Summit San Diego 2013
Gartner Portals, Content & Collaboration Summit delivers the tools and insights needed to tap into unprecedented portals, content and collaborat opportunities. Disruptive trends are yielding an array of business-critical imperatives: Deliver secure access across a widening range of devices. Mine and leverage nontraditional content. Use social software to drive efficiency and innovation. Exploit context-aware computing. This summit represents the single most important event in the portals, content and collaboration space, where IT and business leaders gather to learn from the latest Gartner research and interact with 24+ Gartner analysts, peers and solution leaders.
April 29 - May 2 (Las Vegas): Future Insights Live Las Vegas 2013
The 2nd annual Future Insights Live is a multi-track, 4-day tech conference, featuring an optional workshop day and 3 conference days. A combination of our existing shows – Future of Web Apps, Future of Web Design, and Future of Mobile – FILive will discuss the future technologies, platforms, and business models YOU should be using and implementing to launch the next big thing. No matter your level of ability, nor whether you are a designer, developer, product person or entrepreneur, this is THE event for inspiration, education, and networking that you don’t want to miss!
April 30 (San Francisco): Data 2.0 Summit San Francisco 2013
The Third Annual Data 2.0 Summit 2013 in San Francisco is one of San Francisco’s largest and longest-running data innovation event. From the producers of DataWeek and DeveloperWeek, Data 2.0 Summit is the one-day conference for executives, influencers and entrepeneurs interested in the ideas driving data innovation. The Data 2.0 Summit is how you can gain a working knowledge on all 2012 / 2013 data innovation within a single day via 30+ talks, panels, and workshops curated to highlight the biggest ideas in business, technology, and society.
April 30 (San Francisco): AWS Summit San Francisco 2013
Join us for the largest free event of the AWS Cloud Computing community on the West Coast. This one-day event is ideal for developers and technical leaders who are looking for an introduction to the AWS Cloud or advanced guidance on architecture and engineering. You can choose between 5 tracks based on your level of interest: discover new AWS services or dive deeper into services you already use, learn about popular cloud use cases, understand best practices for architecture, performance, security, and optimizing costs.
April 30 (Dubai): STEP Conference Dubai 2013
With the theme of “Game Changing Technologies for Forward Thinking Brands,” STEPers will discuss and experience brand engagement technologies such as multi-touch screens, augmented reality, digital signage, and digital marketing platforms. Focused on personalizing brand experience, STEP Conference will be highly interactive. Smart phones are highly recommended, with Blippar sponsored ‘Blipp zones' providing an assortment of augmented reality activities.
April 30 - May 1 (London): Big Data Innovation Summit London 2013
The largest gathering of FTSE 250 business executives leading Big Data initiatives. Bringing together business leaders and innovators from multiple industries for an event acclaimed for its interactive format; combining keynote presentations, interactive breakout sessions and open discussion. This business to business focused summit aims to provide today's leading analytics, BI, modelling, CRM, risk, and marketing executives with insight and information to help them make better business decisions.
April 30 - May 2 (New York): Supplyside Marketing Insights Summit
Welcome to the SupplySide MarketPlace Registration Center. SupplySide MarketPlace is more than an expo hall – it’s a meeting place. You’ll be at the center stage of the industry with opportunity surrounding you and only here will you find your next success. SupplySide MarketPlace, it’s where buyers and sellers connect. Several options are available to maximize your show experience. The MarketPlace Package allows you access to the Expo Hall, SupplySide Why, Drinks on Us and the Featured Speakers. In addition, three GMP Training Courses are being offered along with two Smart Short Courses and the SupplySide Marketing Insights Summit.
May 1 - 2 (San Francisco): Neurogaming Conference and Expo San Francisco 2013
Neurogaming 2013 Conference and Expo is the where your mind and body meet game play. Neurogame developers are using the latest emotional, cognitive, sensory and behavioral technologies to create radically compelling experiences to engage and entertain gamers worldwide. You'll experience everything from brain-controlled games to true augmented virtual reality experiences and even cognitive enhancing devices that send mild electrical pulses to your brain to improve concentration during game play, and so much more.
May 1 - 3 (Melbourne): Web Directions Code Melbourne 2013
May 1 - 3 (San Diego): Gartner Customer 360 Summit San Diego 2013
Gartner Customer 360 Summit delivers complete coverage of the new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow the business. This must-attend CRM event brings together senior business, marketing and IT leaders to focus on creating a strategic, unifying vision for customer engagement and experience management.
May 1 - 4 (Florida): Email Insider Summit
The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on state of email marketing. The event, hosted at a luxury resort, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions.
May 2 (London): Mobile DevCon London 2013
Growth and engagement are critical to the success of any mobile app. Mobile DevCon London 2013 is a chance spend the day with Facebook's mobile engineers and product managers to help drive distribution and engagement for your iOS, Android and Mobile Web apps. We'll have sessions for iOS, Android and Mobile Web developers. There'll also be sessions dedicated for Product Managers.
May 2 (Berlin): AWS Summit Berlin 2013
Join us for the largest event of the AWS Cloud Computing community in the Germany. This free, one-day event is ideal for developers and technical leaders who are looking for an introduction to the AWS Cloud or advanced guidance on architecture and engineering. At the same time, business leaders will become inspired how to build agile, highly scalable businesses on AWS` Cloud plattform.
May 2 - 3 (New York): DAM New York: The Art & Practice of Managing Digital Media
Once again this annual New York City event is taking place at the Hilton New York on May 2 - 3 when we will begin our 2013 program of international Digital Asset Management events covering the very latest thinking and developments but never overlooking all the 'New to DAM' entrants to this rapidly expanding field. And at all times keeping our focus on the user -as ever it's all from the user's perspective.
May 3 (New York): UserConf New York 2013
The conference about keeping your customers (happy). For customer-centric people who are passionate about pleasing their users. Almost as important as what we will have is what we won’t have: a litany of tedious panels and speakers droning on about metrics that were relevant 15 years ago. UserConf also includes activities designed to help you connect with and learn from peers who share similar interests.
May 3 - 5 (Chicago): SOBCon Chicago 2013
SOBCon is a 2-day interactive business “think tank” that moves ideas to action. During the conference, attendees increase their business IQ in an engaging and positive learning environment. They take away an actionable and measurable business plan, along with invaluable business strategies and skills, increased confidence, and a network of connections to drive their companies forward.
May 4 (Detroit): MobiDevDay Detroit 2013
Bring the world of mobile to Michigan developers. A single day conference in Detroit chock full of inspiring and informational talks on the rapidly evolving world of mobile.
May 4 - 5 (London): Start Build Grow Conference London 2013
Start.Build.Grow is the ultimate business conference designed specifically for entrepreneurs, founders and startups who want to build an amazing business, brand or company. The truth is that building a successful business can be daunting and confusing because you have to face the fear that your business may fail, everyone will know and you would have wasted all that time. We have designed this event specifically for entrepreneurs with a big vision – like you. To ensure you have the opportunity to connect and create long lasting relationships from the event we have scheduled networking sessions, which will be hosted so we our hosts can match you with the right people. Just tell us who you want to meet and we will do the rest.
May 4 - 8 (Los Angeles): Adobe MAX Los Angeles 2013
Confluence is Zinnov's annual thought leadership summit. The conference is an event to bring together the technology community to deliberate on the various topics impacting the globalization efforts of technology firms and to jointly lay out a vision for the industry in the year ahead. The event also presents an excellent opportunity to network and connect with distinguished peers. If innovation is on your agenda, Confluence 2013 is an event you can’t afford to miss.
May 6 (Sydney): Customer Experience Design Sydney 2013
Customer experience design 2013 will be a single day, single track conference, all about designing the holistic customer experience. It will be held on May 6 2013, in Sydney, Australia. The conference will include a range of presentations, from practical case-studies to project challenges to new techniques for designing great customer experiences.
May 6 - 7 (Washington D.C.): Forrester's Forum For CIOs, Enterprise Architecture, Infrastructure & Operations, Security & Risk, and Sourcing and Vendor Management Professionals Washington DC 2013
Digital disrupts business models and value streams, introduces new competitive threats, and comes with new demands from your customers and employees. Forget simply supporting tomorrow's business outcomes. The technology, competencies, and skills you put in place today will embody your digital business future. Join leading industry executives, Forrester analysts, and peers to learn how to thrive in the digital age.
May 6 - 8 (Chicago): Event Marketing Summit Chicago 2013
At the Event Marketing Summit, you don't just walk into Coke, Audi, Intel, Under Armour, HP, Chrysler and Cisco in the hallways—they instruct you for three days. Find out more about our “Flex” learning format, where you select the education platforms that work best: from breakouts, to workshops, unsessions and more. Stay ahead of the curve, learn the newest trends and get a live download of the latest best practices from some of the biggest and best users of events and trade shows.
May 6 - 8 (Victoria): Social Media Camp Canada 2013
Welcome to the 4th annual Social Media Camp - the largest event of it's kind in Canada. We are excited to feature Mari Smith, C.C. Chapman and Scott Monty our keynote speakers. The event kicks off on May 6th with pre-registration, orientation sessions and a huge networking party at the Strathcona. This is a great opportunity to meet other delegates, register early and enjoy a fun social event. There will also be orientation sessions for those who have opted in to the coaching program for the event.
May 6 - 10 (Las Vegas): Interop Las Vegas 2013
Interop is an independently organized conference and exhibition designed to empower information technology professionals to make smart business decisions. Interop offers a strong combination of educational content, a dynamic exhibition of technology providers, and peer networking to IT professionals across all industries, so that they can investigate and discover transformative technologies and ideas to put to work across their enterprise. Interop has a 26 year history in the US – and has expanded beyond its beginnings in network infrastructure to encompass a broad range of technologies including Cloud, Virtualization, Data Centers, Wireless & Mobility, and Information Security.
May 6 - 10 (Maple Grove): Mastering SharePoint as a Project Management Platform Minnesota 2013
More and more successful organizations use SharePoint to drive projects and operational initiatives. This 5 day SharePoint course allows teams to collectively manage information and work effort, collaborate seamlessly with colleagues and managers, and transform the work of individual employees into a powerful effort that drives the project forward.
Social Media may help to keep you closer to your targeted audience, but breaking through the noise of their social streams with engaging content that pays off, is proving to be a tougher challenge than ever. How do you or your social team keep up, heighten your brand’s exposure and solicit positive interaction with your consumers? Which tools/platforms are more effective for your brand than others? Are you playing to your strengths? Join Neil Perkin in this 1 day intensive Best Practice session applied for the Asian market and insert your brand back into the conversation where it matters most!
May 7 - 9 (Philadelphia): J. Boye Web & Intranet Conference Philadelphia 2013
The J. Boye Philadelphia 13 web and intranet conference offers 3 packed days with international experts and inspiring case studies. You can choose between 4 tracks each of the 2 conference days, which each offer a unique conference experience with international experts and carefully selected case studies. As a delegate you can mix and match tracks to build your own conference program.
May 8 (New York): Sentiment Analysis Symposium
The May 8, 2013 Sentiment Analysis Symposium in New York will be the 6th instance of a premier business-focused conference, the only conference that will teach you about technology and solutions that help you discover business value in opinions, emotions, and attitudes in social media, news, and enterprise feedback. Meet and learn from experts, strategists, practitioners, researchers and solution providers — experienced and new users and those evaluating solutions.
May 13 - 14 (New York): RICON East New York 2013
RICON is a distributed systems conference by and for engineers, developers, scientists and architects. This year we'll be headed to New York City, NY for RICON East. Riak will be a primary focus of RICON East but we'll also be branching out into other distributed systems including but not limited to distributed companies and communities. Join us.
May 13 - 14 (Sydney): Gartner Business Process Management Summit Sydney 2013
Gartner Business Process Management Summit 2013 is the premier meeting place for IT and business executives and professionals who are responsible for implementing, managing or maintaining Business Process Management. Learn more about technologies that enable business agility. Gather best practices on the art of process control. Become more efficient, consistent and competitive.
May 13 - 14 (Mumbai): Gartner Infrastructure, Operations & Data Center Summit Mumbai 2013
The Data Center of today and the future continues to evolve. This Summit offers guidance on turning today's improvements in IT infrastructure and process efficiency into tomorrow's business advantage. Traditional data centre technologies will continue to attract high investments however; they are evaluating the relevance and impact of emerging technologies such as Cloud Computing, Fabric Infrastructure and Virtualization.Our inaugural Gartner IT Infrastructure Operations & Data Center Summit in India will help you to analyze the relevance of the various emerging technologies and what are the best practices to ensure risk mitigation.
May 13 - 15 (Austin): ARTIFACT Conference Austin 2013
ARTIFACT is a two-day, single-track conference for DESIGNERS adapting to the challenge of designing for a MULTI-DEVICE world. This is your chance to focus on the design process—how you do your creative work and how you communicate those ideas to clients, stakeholders, and developers. See real world examples of responsive workflows, prototyping strategies, new tools, and deliverables and decide which ones will help YOU adapt. Sessions and workshops are packed with plenty of how-to information and practical takeaways, topped off with a layer of inspiration.
May 13 - 15 (London): Future of Web Design London 2013
The 7th Annual FOWD proudly presents three days of cutting-edge learning and inspiration. Three days of cutting-edge web design learning and intimate, expert-led workshops. Give your design team the edge, with sessions from the industry’s leading speakers, the hottest topics, and world-class networking opportunities.
May 13 - 16 (Santa Clara): Symposium 2013: The Global Digital Infrastructure Evolution Santa Clara 2013
The theme for Uptime Institute Symposium 2013 is The Global Digital Infrastructure Evolution. IT and data center thought-leaders and innovators from around the world will meet at the Santa Clara Convention Center to consider the present and future state of the Digital Infrastructure and strategies on how to best evaluate the alternatives and make the best decisions for their organizations within this rapidly changing environment.
May 13 - 16 (Chicago): Visual Studio Live Conference Chicago 2013
Celebrating 20 years of education and training for the developer community, Visual Studio Live! is thrilled to be returning to Chicago – and we're coming back in a BIG way. This May, developers, software architects and designers will gather in the windy city for four days of unbiased and cutting-edge education on the Microsoft Platform. This event is your backstage pass for hot topics like Windows 8, HTML5 and Visual Studio!
May 14 (New York): Westchester Digital Summit New York 2013
The Westchester Digital Summit is a global gathering of the most innovative minds in the digital economy today. Interact with celebrities, professional athletes, geniuses, the most compelling personalities changing the way our culture interacts with businesses online. Interact with the digital brand leaders at the tip of the spear of online business and the agency and service provider experts who are helping them close the digital divide between business and consumers today.
May 14 - 15 (The Hague): iStrategy The Hague 2013
Europe's most forward-thinking digital marketers, social media mavens and online experts will converge on The Hague in May 2013 to discuss the future of digital marketing and share strategies for improving customer engagement, driving conversions and developing campaigns that positively ring with authenticity, relevancy and significance. During the two-day conference, iStrategy will offer speakers with expertise in every online channel, a wide-range of attendees for exclusive networking opportunities, and a series of workshops to offer practical learning.
May 14 - 15 (London): Garter Enterprise Architecture Summit London 2013
Join the Gartner Enterprise Architecture Summit 2013 to learn how leveraging this revolutionary approach to EA that can put your organization ahead of you competition, drive strategic business value and change, increase your impact and effectiveness and engage key decision-makers. Business outcome–driven EA, will give you a new perspective, and change the way you deliver value.
May 14 - 16 (Illinois): 2013 CMS Expo Learning and Business Conference
Connect to business and technology thought leaders, developers, marketers, designers and UX pros, business authors, industry analysts and media all under one roof at CMS Expo Learning & Business Conference. Created for businesses of all sizes, CMS Expo has learning sessions, panels, case studies, networking opportunities and socials for all members of the Content Team. From practical, hands-on sessions to strategic planning, marketing and business modeling, CMS Expo offers insights and trusted input for anyone who touches content on your intranet, extranets and web-based CMS Sites.
May 15 (London): Social Media Results Conference London 2013
Best-practice strategies for creating fresh and responsive content to engage your customers and build loyalty. Achieve real, measurable results from integrated, targeted and engaging social media marketing. Winning Strategies From 21 Brands – Drive Your Social Media To The Next Level & Maximise ROI.
May 15 - 16 (Miami): Interactivity Digital South Beach 2013
Interactivity Digital is a great opportunity to not only learn more about digital marketing and how to best benefit from it, but also a great opportunity to network with industry leaders. We’ve got some of the best and brightest minds in the digital marketing industry ready to provide our attendees with knowledge and insight about ways to improve their digital marketing.
May 16 (Berlin): NoSQL Search Roadshow Berlin 2013
We are proud to announce this year’s NoSQL Roadshows designed for everyone who is interested in faster and cheaper solutions to managing fast growing databases and data stores. This year the program is divided into two tracks, targeted developers and executives respectively. After introducing the business problems, you will hear first-hand how organisations are able to solve their modern data problems with innovative solutions like Riak, MongoDB, Cassandra, Hadoop, and many others.
May 16 - 17 (France): Web2Day France 2013
web2day is a annual conferences & festival dedicated to the digital economy and innovating web actors that takes place in Nantes, May 16st & 17st, for its 5th edition. First interactive Digital festival in west of France, web2day offers a unique convergence of conferences, panels, tradeshow and workshop about emergeging technologies during two days. The 2013 web2day festival will feature two days of compelling presentation about sustainable development, interactif design, startups, datas…Join us for the most inspiring event of the year.
May 16 - 17 (San Diego): The Un-Conference: 360° of Brand Strategy for a Changing World San Diego 2013
Dedicated solely to the art and science of brand strategy and management, this two-day workshop will be unlike anything else you’ve ever experienced! For two full days in May 2013, a small, exclusive group of marketers will gather together with legendary marketer John Sculley and the senior partners of The Blake Project to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. These two days are interactive working days where you will take a deep-dive immersion on the most important aspects of creating innovative brand-building strategies – all presented in a unique and competitive team environment.
May 16 - 17 (London): Gartner Application Architecture, Development & Integration Summit London 2013
The Summit will help you to evolve your application strategy to ensure that it continues to deliver business value — both now, and in the future. Meet your peers, Gartner analysts and providers to discuss your hottest topics including cloud computing, mobile, modernization, governance and more. The 2013 Summit goes straight to the heart of the application challenges you face daily targeting your “real-world” concerns providing relevant and actionable insights to help you be more successful in your specific application challenges.
May 17 (Silicon Valley): TiEcon 2013 - Big Data Conference
Big Data is one of the fastest growing technology segments with new use cases springing up on a daily basis as rapid fire analysis of big data unlocks secrets to usage trends, customer insights and business successes. Everything you want to know about this market will be discussed by industry experts at TiEcon 2013 Big Data track on Friday, May 17th.
May 20 - 21 (Singapore): Branding for Success Workshop Singapore 2013
Creating a strong brand that your stakeholders will love and maintaining its consistency is very important. This two day program, created for business owners and marketers will introduce you to the key elements of branding, enabling you to harness the power, and avoid the pitfalls. The program is designed to attendees with highly effective tools that will give you a head start in creating powerful brands. Using a combination of instruction, discussion and engaging creative exercises, the workshop will walk participants through the essentials of building a brand.