Conference FocusThe Social Media Strategies Conference will discuss ways that organizations can leverage social media technologies to accomplish several common tasks: * Gaining insight into customer wants and needs * Promoting products and services * Influencing Web-based communities * Increasing Web site leads and traffic * Driving product innovation * Building brand equity and visibility In addition, the Social Media Strategies Conference will attempt to teach its attendees the following: * Creating effective social media strategies * Trends and future direction of social media and how to position businesses to benefit * Optimization techniques to increase usage and engagement of social media technologies * Best methods and practices to track, improve and analyze social media marketing campaigns * Measuring the effectiveness of social media strategies
World Wide Web of Social Media
Activities will include keynotes from industry leaders, interactive sessions, panel discussions and hands-on workshops -- all focused on social media and its impacts on business. The two day Social Media Strategies Conference will be held at the Stanford Court Hotel in San Francisco on October 29-30. Those interested in the event's location, activities and registration information should visit the official Web site for all the details.