HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Latest Featured Articles News & Articles

The Key to Measuring Content Marketing ROI

Content Marketing, 2014-06-August-REVS-COST.jpg"How do we measure the return on our content investment?

This question made a lot of sense 4-5 years ago. What we today call “big data” was in its infantile stages. Data collection was robust, but costs were high and usability was poor. Expenditures related to content were roughly 3 to 4 percent of marketing budgets and users weren’t used to the idea of companies producing content. Simply put, most of us didn’t really want or care to measure the results. The ability, desire and necessity of measuring content value just wasn’t there.

With content marketing expenditures increasing to approximately 30 to 40 percent of corporate marketing budgets, content marketing initiatives need to be grounded in repeatable and informative data structures. In short, as the budgets grow, so does the need for attribution and accountability.

Understanding how to assign attribution and accountability is where things get tricky. However, it doesn’t get tricky in the way most might think.

Should You Blur Home and Work on Facebook?

social business, Don't Separate Work From Your Social Media Life?

It used to be church and state. Today, it's work and Facebook.

Separate. Separate. And separate.

Right? Maybe not.

Can you marry your job and your social media persona without hurting your company and getting fired? Maybe even advance your organization's brand?

"At a high-level, social media has the potential to influence the customer experience when employees are able to engage in dialogue with the customer and begin building trust-based relationships over time," said Alan See, principal and chief marketing officer for CMO Temps, LLC.

Improve DAM Workflows Without Breaking the Budget

2014-06-August-Hard-Times.jpgThe last thing creative staff want to do is add metadata to their assets and upload them into an asset management system. They want to create, not spend any amount of time performing administrative tasks. And I don't think it's a good use of their time either.

But these tasks are essential. It doesn’t matter how great the content is if you can’t find it, and if you can’t find it, you can’t use it.

5 Administration Tips for SharePoint and OneDrive for Business

2014-06-August-traffic-police.jpgI've been planning on writing a Top 5 article on SharePoint administration and management for the past six months, but now that I'm finally doing it I find I must expand the scope. What's different?

The pace of change has accelerated.

Having worked in the SharePoint space for the past 10 years, it's easy to note the changes, the biggest shift being what is happening with Office 365. With OneDrive for Business, Microsoft has taken aim at the online drive space. And just as the competitors, they are trying to replace your hard drive and file shares with a cloud version, providing 1 terabyte of storage for each user.

What's New in August for Open Source CMS

2014-6-August-spilled-wine.jpg

A fact many of us learned in high school — that popularity has its downsides — is proving to be true in the world of open source content management systems (CMS).

Take WordPress — the most popular CMS in the world, powering an astonishing 47.4 percent of all sites on the Internet, according to BuiltWith, a website profiler, lead generation, competitive analysis and business intelligence tool.

July, to use a shameless cliché, was both the best of times, and the worst of times, for this inordinately popular platform. New research from 34SP.com found more than half of UK small businesses are using WordPress as a CMS, thereby “finally blowing away its image as just a blogging platform."

The same study also confirmed a few things that were not included in the official results, including the fact 31 percent of 34SP.com clients who use WordPress call wine their favorite beverage (Jägerbombs really disappointed with just 1 percent of the votes) and only 13 percent have more than 500 friends on Facebook. What does this have to do with anything? Nothing. So let's move on.

Why Your Doc Management Strategy Isn't Working

There’s no getting away from document management chaos. Even with the development of file sharing technology, cloud computing and agile document management, workers are still drowning in sea of untraceable and hard to track documents.

In fact, according to recent research from document management vendor Docurated, the average sales or marketing professional is spending up to nine hours every week just looking for documents as they wrestle with legacy and contemporary file system architectures that haven’t been overhauled in years.

How Social Is Your Supply Chain (and Who Really Cares)?

2014-05-August-Life-of-the-Party.jpgForget sharing your results from all those surveys on Facebook. You know the ones: they determine where you should actually live, or which character you would be in Downton Abbey, or even how bitchy you are (New York, Matthew Crawley and none of your business). Business leaders now appreciate that social in the workplace isn't about any of this. What it comes down to is being able to collaborate to make better decisions.

While every industry can benefit from social technology, there are some distinct differences in the patterns of adoption. Many early adopter stories we share are about marketing leveraging social media, but social technologies are also becoming more of an operational tool and that makes them interesting for the supply chain.

Brick and Mortar Fights Back Against the E-Commerce Tsunami

customer experience, 2014-05-August-Boxer.jpgTraditional brick and mortar retailers have been mired in a slump for most of the last year. To change their fortunes, they need to strengthen their core asset — their stores. The majority aren't equipped to compete against pure play e-tailers on their own terms — they don't have e-commerce in their DNA like the Amazons or eBays, they lack the technical skillsets required, and with $260B+ in online sales in the US alone in 2013, it’s too late to put the lid back on Pandora’s Box.

While many view traditional brick and mortar stores as more of an anchor than an advantage, more than 90 percent of retail sales still occur in store. Retailers need to use them to their advantage to push back against e-commerce competition.

My Tolerance for Risk Appetite Is Fading

Making people believe they have effective risk management because they discuss a point-in-time list of so-called “top risks” and set limits for those few risks is making them believe in fairies.

It is setting them up to be surprised and for a failure to deliver success.

Embrace the Shift: Become a Responsive Organization

2014-05-August-Traffic.jpgAs shown by the rise and fall of giants such as Blockbuster and AOL, even the largest organizations can face demise — and it can happen swiftly. Why do these behemoths of the business world fall from grace? In simple terms, they were unable to keep up with the hyper-connectivity of today’s society.

DAM Helps Deliver Experiences Worth Talking About

2014-04-August-Skydive.jpg

A tidal wave of content is diluting the web, social media and physical spaces, making the job of a marketer much more difficult. Decent content is now as easy to ignore as awful content. Just as Stephen Colbert and Jon Stewart parody the 24-hour news cycle, the “omnichannel,” “real time,” “engaging,” “targeted” and “viral” content world is now mocked by websites like Clickhole and TrapCrunch. Only outstanding writing, videos and images will have an impact.

Getting people to care about your content doesn't come down to just the act of distribution — it's about the full life of communications, from creation to preservation. That’s why I believe digital asset management (DAM) plays such a crucial role in marketing. It’s not just about simplification or saving time — it’s about delivering an experience worth talking about.

Silos Divide Us, But Could Make Us Stronger

Social Business, 2014-04-August-Separation.jpgTalent wins games, but teamwork and intelligence wins championships. — Michael Jordan

A silo is something that divides us from others. It is a set of people that is disconnected from other parts of the organization.

A functioning organization has a purpose and a mission to achieve. When people – increasingly recognized as the lifeblood of an organization, more critical than physical resources, commercial assets, intellectual property and such — when people are divided, they lack a common focus and the intellectual, professional and personal empathy that allows them to act like a team.

Content: Say Something New

2014-04-August-Yawn.jpgI have a confession to make: I’m bored.

I’m bored of seeing the same regurgitated articles every week. I’m bored of our disciplines debating if we should be called content strategy, content marketing or inbound marketing. I’m tired of us fighting about how important content strategists are or should be, or need to be. I’m bored because instead of showing me the work, you talk about how you would approach the work, or should approach the work. Why don’t you just show me how you approached it and what you learned?

Print is View, Web is Do

How much of your organization’s online world is made up of dead zones and how much is do zones? A dead zone is any space where there’s nothing to do. It’s a big pretty picture, or a huge graphic-heavy masthead, or a long-winded explanation of what you do or what the customer can do. The customer doesn’t want an explanation of what they can do. They just want to do.

 

How to Build Company Culture - and Keep Great Employees

2014-4-August-crowd-of-people.jpgRazor Suleman knew he had a problem when he lost 40 percent of his employees in rapid succession. "I dramatically threw my keys on the desk of my second in command and tried to quit," he recalled. 

That was back in 2006, before Suleman transformed what he describes as "one of the worst places to work" to one of the best.

Nothing like a mass exodus of talent to force senior leadership to confront the obvious: You can't buy cool, you can't fake happy and a company can't survive without great employees. Just ask Suleman, founder of Achievers, a Toronto, Ontario- based employee success platform.

Achievers boasts that its cloud-based software helps companies "engage, align and recognize their employees, resulting in higher retention and improved business results." Engaged employees lead to happy customers, which are the key to continued revenue growth and profits, Suleman said.

Social Enterprise Collaboration: It's More than Technology

2014-4-August-CMSWire-Anton-Dom.jpg

SAN FRANCISCO – In the city of technology innovation, I learned the best tech lesson.

It’s not always about the technology. And this is especially true when it comes to social collaboration in the enterprise.

You see, we had our first company meet-up at our San Francisco headquarters this past week (me, and colleague Anton, left, are pictured here). Not a conference call. Not an email. A collaborative chain.  

None of that.

It was human-to-human, the kind of connection where you shake someone’s hand and look them in the eye. Remember that?

We’ve met before in person, but not with our new-faced, growing, awesome team.

5 Technical Keys for Employee Engagement

Social business, 2014-01-August-apathetic-worker.jpg

By now, we understand that employee engagement is one of the keys to corporate success. It allows us to reduce our employee acquisition and replacement costs. It provides additional discretionary effort from our best employees. It helps create a culture where companies are able to focus employee efforts on key strategic goals.

Everybody loves the idea of having better employee engagement within their own organizations. But are companies truly willing to make the investments necessary to actually improve?

The employee engagement problem is readily apparent. Gallup shows that the vast majority of employees are disinterested drudges simply working for a paycheck or for another hour of overtime rather than truly inspired employees who are creative, helpful, and true advocates for the company.

Amy Webb: From Gaming Online Dating Sites to Advising Marketers

Connecting with Bill Sobel

Amy Webb understands data. In fact, according to her book, Data: A Love Story, she "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband.

But that's just the start of the interesting things about her. Webb is a digital media futurist and founder of Webbmedia Group, a digital strategy agency that spots near-term emerging technology trends and develops strategies for media organizations, Fortune 100 and 500 companies, large nonprofits, universities and government agencies.

She's also the co-founder of Spark Camp, which Fast Company described as "the ultimate summer camp for influencers" (only it actually happens year round). The camp encourages "creative conversations between genius strangers.”

The Future is Programmatic

Since the first banner ad was served in 1994, digital media has been on a steady course of evolution.

In the past 15 years, the ways in which digital media has been bought, sold and measured changed at a reasonable pace, making it fairly easy for advertisers and publishers to keep up with the latest trends. However, the last six years, specifically, have seen a rapid shift in the digital media ecosystem.

New technology-based solutions have continued to propagate in an effort to provide buyers and sellers with more efficient and effective ways to buy digital media, and the explosive growth of the Internet has provided publishers with an unprecedented amount of ad inventory.

To manage the massive scale of this digital adverting jungle, new technologies are now easing the process of buying and selling advertising through automation or, as it’s termed today, programmatic.

Shift Your Thinking About Content Marketing

2014-31-July-rubiks-cube.jpg

For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if they could simply do X, Y and Z, then success is all but assured.

But I’ll let you in on a little secret: you can never win at content marketing using best practices alone.