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Vulnerable Websites are Here to Stay

Recently a Dutch agency investigated the vulnerability of Dutch municipality websites and the results are quite shocking. At least, that was my first sentiment when I read the results. Almost one quarter of all local government websites use an outdated Web CMS or other web software tool version.

SharePoint 2013: Social Features Highlights

When you look at SharePoint 2013 Social Features, it is important to understand the Social features are really just a way to highlight how users are already working. Once you've flipped things around and are starting with the user and common actions, it becomes easy to see how the tools available to you can simply enhance current activities of users.

Customer Relationship Management as a Customer Experience Differentiator

In the annals of enterprise information technology, Customer Relationship Management (CRM) has a storied, if not necessarily checkered past. The term has been associated with expensive implementations with hard to measure returns. CRM is also too often confused with Sales Force Automation (SFA), a system used to track deals and report to management. CRM is bigger, more comprehensive, encompassing Sales, Service and Marketing. 

Navigating the 3 C's of Customer Experience - Part 3: Control

This is the third article in my mini-series on managing the customer experience; in the previous article I discussed the first C – Customer and then in my last article I discussed the second C - Content.

Forrester: Navigating The Customer Landscape Across 20 Technologies in CRM Ecosystem

With all the discussion around customer relationship management (CRM) and customer experience management (CXM), it is hard to believe that one of the major issues facing enterprises is defining CRM strategies. According to Forrester’s William Band, this problem is compounded by a shifting CRM landscape.

Interview: Kevin Cochrane Takes on Enterprise Information Management as CMO of OpenText

What would make the VP of Enterprise Marketing at Adobe, one of the biggest companies touting the benefits of digital marketing and customer experience, jump over to become CMO of enterprise information management company, OpenText? It's simple — fear of failure.

6 Reasons Why B2B Social Marketing is Different Than PR

We can all agree on the value of PR and B2B Marketing, but do we know the differences?

Jive Takes Off the Gloves and Takes on the Competition

Jive has been making the news quite a bit recently. A few weeks ago, their CEO Tony Zingale said "Free products don't deliver. We can talk about free trials, free use models to get people to engage, but freemium in the enterprise — write it down, it's dead." Then a few days ago Zingale said, that the notion of “Facebook for the enterprise” is also dead.

Collaboration Isn't Working: What We Have Here is a Chasm

What we have ourselves here is a chasm. Collaboration isn't breaking out all over.

Report: Buyers Rule, Sellers Play Catch Up in the New Matrix of Commerce

It’s a buyer’s world. According to a new Constellation Research report, buyers are rulers served by channels galore, a fleet of payment technologies, supply chains ready to do their bidding, and Big Data tracking their every whim. To keep up, the report said, sellers need to align themselves with this new environment, which it dubs Matrix Commerce.

Think Customers, not Channels

Marketing is broken.

Web CMS Just a Tool? For Sourcefabric, It's a Weapon for Press Freedom

For most people, a web content management system (Web CMS) is a tool for the day-to-day chores of running a website. For Sourcefabric, a non-profit organization based in Prague, a Web CMS is a weapon for press freedom. Recently, CMSWire.com spoke to Sourcefabric’s head of communications, Adam Thomas, about his organization’s efforts to support the 21st century version of the small printing press. 

Social Enterprise Intelligence: Improving Companies Through Employee Analytics

To be a truly successful business, companies have to start from the inside. They have to not only be collaborative, but everyone from the executives and CEO down to the customer service representatives should know the comings and goings of their work place. In this digital age, this can prove to be problematic, but it can be remedied.

Ryan Fuller, CEO of VoloMetrix, an enterprise analytics company spoke with CMSWire about this issue and the enterprise-related solution.

Search Engine Optimization Trends to Watch in 2013

SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.

Marketing Automation's Impact on the Customer Experience [Infographic]

If customer experience management exists as a framework for how an organization brings together its resources to optimize its digital presence for its customers, marketing automation seems like a perfect fit. 

Marketing Automation vs. You

You might not know it, but you’re killing one of the best things to ever happen to you as a consumer. And you’re doing it for all the right reasons.

Prediction: SharePoint Will Disappear Very Soon

In the not too distant future, I predict SharePoint will disappear altogether. It might take a year, maybe a little longer. But at some point soon it will be gone.

Why All Search Projects Fail

My heart sinks when I see an email arrive that starts “We are about to start a search project and we need some assistance. Can you help?” At least with an email I have an opportunity to prepare a creative reply. When the telephone rings with the same question, then the challenge of delivering sad news in a kindly and constructive way is significantly greater. The sad news is that all enterprise search projects fail. Here are just a few of the reasons why.

Migration Options for SharePoint 2013: Consider Your Options Carefully

I expect to see Microsoft announce the official release of SharePoint 2013 any day now. It’s an interesting time for organizations on the business collaboration platform, and many of you may be considering the move to SharePoint 2013 sooner rather than later to take advantage of some new capabilities. But what’s the best approach to upgrade to the new platform? Let’s check out the options.

How to Get the Best of Both Worlds: Web CMS and Marketing Automation

Digital experiences, customer experiences, web experiences — whatever you call it, it is important to understand what kinds of technologies go into play in order to orchestrate your CXM strategy properly.