“[W]e can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.”
One of the most popular TV shows in the mid '70s was the Six Million Dollar Man, which told the story of astronaut Steve Austin, who after an accident was rebuilt as a superhuman cyborg, combining the best of the human mind and robotic enhancements. This "Better. Stronger. Faster." has become a foundational theme in describing the benefits of technology. Whether you prefer the wording of the 1970's version or the 2007 Daft Punk "Harder, Better, Faster, Stronger," the basic themes resonate with organizations that want to improve the value and power of their technologies.
Big data is no exception. Although we have used the three Vs of Volume, Variety and Velocity as a basis for defining big data for over a decade, the truth is that each of these Vs is solved through different technologies — there is no one solution to solve all of these problems. This conflation of big data characteristics has only become confusing since the phrase "big data" truly took off in 2011.