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Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

Big Data as a Disrupter - Thinking About Big Data Strategically

2014-15-October-Roller-Coaster.jpgAfter riding the roller coaster of hype, Big Data disillusionment has been setting in, driven in part by the inherent fuzziness of exactly what the term means, but also because the term by itself is really descriptive of just a bunch of bits, rather than tangible business benefits. So I’ll try to put some gloss back on big data by putting it in the context of business strategy, which, after all, is the context that matters to the senior executives who have the financial wherewithal to really make big things happen with big data.

Are You Too Old to Work in Tech? IT's Midlife Crisis

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IT has the reputation of being a young person's game.

Average tech workers are portrayed in media and industry lore as  20-somethings who spent their youth tinkering with code and playing video games.

The 40-something tech worker who cut his teeth on such technologies as mainframe computing? Let's hope he cashed in on the first dot-com boom or this second wave, because otherwise, his tech career is coming to an end.

In truth, nothing could be further from the truth, say IT recruiters and human resources staff contacted for this article.

The Search Landscape Surveyed

2014-14-October-Surveyor.jpgWe've reached an understanding over the last few years around issues related to the low level of enterprise search implementations and the lack of user confidence in search results. A number of surveys published in 2014 have investigated how search is being implemented and some wider issues of managing enterprise information. Let's take a look at the lay of the land.

Big Data's Dark Side: Keep the Creep Out of Your Analytics

2014-14-October-Spider.jpgMost of what’s been written about big data and data analytics — and there’s been a lot written —accentuates the positives and the possibilities. It highlights the ability to use insights gleaned from data to make faster, smarter business decisions. It talks about how companies can use big data to drive the development of new and improved products and services capable of improving life for customers. It examines the myriad ways data analysis can be used to improve the quality and delivery of healthcare, facilitate a better learning experience for students, and help the world proactively prepare for disasters.

None of this is untrue. Big data analytics can indeed be immensely powerful. But as the saying goes, with great power comes great responsibility. As we turn the calendar to October, a month famous for the scary, there’s no better time to talk about the dark side of big data. If not handled properly, ethically and procedurally, big data can get pretty creepy, pretty quickly.

How Face-to-Face Events Build Online Community Engagement

2014-14-October-The-Conversation.jpgWhat I’m about to tell you may sound counterintuitive: you can use face-to-face events to build engagement in your online community. If you think about it, you realize the outsized role that online interactions play in our lives. When I wake up early in the morning, I check email first, Twitter next. And that’s before I get out of bed.

Are You Ready for A World Gone Social?

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Today’s leaders can learn a lot from a turtle. Yertle, that is.

If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle constituents to pile on top of each other to lift him higher and higher so that he can be ruler of everything within his sight. Ignoring the repeated pleas of Mack, the poor, squashed turtle at the bottom of the stack, up Yertle rises until, fed up and hungry, Mack emits a tower-shaking belch that topples the tower and ends Yertle’s rule.

The demise of Yertle? He was a failure at social. By not using his channels to listen to and learn from those lower in the ranks, his empire ended up in the mud.

Ted Coiné, Chairman of Switch and Shift, and a Forbes Top 10 Social Influencer, offered CMSWire this analogy when we chatted with him about his eye-opening book, A World Gone Social, co-written with Mark Babbitt.

This Is Not A Social Network

2014-13-September-Not-A-Pipe.jpgWatching the livestream and tweet stream of #BIF10 a few weeks ago sharply reminded me that Twitter is not a social network.

It is a medium that connects, conveys and spreads a social network. It has moments of brilliance, hours of banality, and wondrous conversations sometimes slide into noxious platitudes.

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

Why Collaboration Solutions Fail [Infographic]

2014-13-October-communicateGo ahead. Give your employees yet another state-of-the art, fresh off the cloud (or out-of-the-box) solution for collaboration and communication.

Odds are few of them will use it anyway … unless you do two not-so-shocking things. Can you guess what they are?

Here's a clue: the technology itself isn't the problem. 

A new study by Softchoice, a Toronto, Ontario-based technology solutions and managed services provider, confirmed unified communications (UC) and collaboration tools have the power to accelerate productivity, bring people together and increase employee engagement. However, most UC implementations fail because employees are left out of the process, the research found.

Here's why.

How Big Data - and Critical Thinking - Lead to Business Value

2014-13-October-Magnified-Image.jpgThere is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Business analysts, IT, Marketing, Business Intelligence, Data Scientists, Upper Management — each of these roles can have a meaningful stake in big data analytics — and it’s likely that each role has a different idea about the impact it can have.

The Key Difference Between Online and Print Publishing

Vigorously managing what is already published is the critical difference between a professional online publishing culture and a traditional offline print culture.

Chasing the Elusive Single View of Your Consumer

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Multinational organizations often confront ambitious proposals for global CRM rollouts that promise to power their marketing ecosystems. These proposals are typically rebuffed by difficult questions around ROI or are prematurely terminated owing to reactive corrections of marketing strategies.

Others, that manage to clear the budget approval and allocation viability gates falter in selling their global vision to their local counterparts. The few who hit the finishing line often struggle to assimilate the massive amounts of consumer data and its implications. These organizations cave in under a self-fulfilling prophecy of “big data cannot be tamed.”

The few who excel in justifying their investments have probably paid close attention to the following consideration in their CRM strategies: Is a “Single Consumer View” your holy grail?

Web Content is Obsolete

2014-10-October-Broken-Pay-Phone.jpgThe engineers of the 20th century knew a thing or two about building from the ground up. They often only had one shot to get it right. Consider the first vehicles to land on the moon. They either worked or they didn’t. Once launched, there wasn’t a way to turn them around and fix them.

5 Ways Analytics Enables Smarter Action

2014-10-October-Action.jpgAnalytics has become the backbone of digital marketing success, and when used correctly, is a fundamental tool for smarter, data-driven marketing. Using analytics effectively means marketers are in a better position to recognize trends, uncover insights and take action such as personalizing content and remarketing in real time.

But the value of data to the business diminishes if it doesn’t enable timely action. That’s the reality that digital marketers face. They’re under increasing pressure to manage the deluge of data, extract real value and take action quickly.

HR Intranets Go to the Next Level

2014-09-September-Donkey-Kong-Real-Life.jpgSince the early days of intranets, people-related processes and transactions have been one of the main use cases for the intranet. Employee self-service has helped to save real money with intranets improving processes, allowing employees to view payslips, book annual leave, select training and much more.

Too often, however, the HR section of the intranet feels more like a collection of links to other systems than a coherent and consistent digital experience. Leading organizations are now choosing a different path, by focusing on extensive integration with other systems to elevate the intranet user experience around HR processes and transactions.

This not only improves efficiencies and reduce costs, but also makes the employee aware of critical HR information around pay and benefits, recognition and more.

The Platinum Rule of Customer Experience

2014-09-September-Golden-Rule.jpgMany of us know the “Golden Rule” — treat others the way we want to be treated. It’s a philosophy that helps us better relate to one another and to understand how our actions impact those around us. Although the intentions of the “Golden Rule” are noble, this approach carries with it one fatal assumption: that how we would prefer to be treated is how others would also prefer to be treated. For the sake of your customers, let’s propose an upgrade to the “Platinum Rule.”

Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments

2014-09-October-Apple-Buying.jpgWith Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.

And its ability to market new services and create demand by seducing consumer’s appetite for making things in life easier is a lesson for all marketers. That’s true innovation.

Adaptive Path's Sale Signals Change for UX

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An era has passed. Many in the user experience (UX) and web development worlds were shocked to hear last week that a small company in San Francisco called Adaptive Path had been acquired by, of all companies, Capital One.

With the announcement, company co-founder Jesse James Garrett — author of the foundational UX book, "The Elements of User Experience" and now chief creative officer at the company — assured his community not to worry. While they would be closing the celebrated consulting business that helped kickoff the web 2.0 movement, the cherished events the company produced, including UX Week, UX Intensive and The Service Experience Conference would continue.

Still, you have to wonder. With the acquisition of what is arguably one of the world's foremost UX firms, is UX dead?

Embracing SharePoint and OneDrive in Hybrid Clouds

Last month, a colleague and I were recalling a conversation we had at a SharePoint conference a few years ago. At the time we were debating whether Office 365 would have more success than its predecessor, the Business Productivity Online Standard Suite (BPOS).

The funny thing is that neither of us could remember which conference it was. So I looked it up and it was way back in 2011 in Anaheim, California.

iThe debate is old news today. Microsoft announced that Office 365 is a $2.5 billion dollar business at its World Partner Conference in July.