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Manage Ad Hoc Analytics Requests Before They Bog You Down

Five Ways to Decrease Ad Hoc Analytics RequestsIn my first job as a web analyst in the late ‘90s, I worked in an IT department of a large telecommunications company. The analytics team consisted of me and another person who was part time. We worked out a pretty good process of providing standardized reporting to about 40 marketers, content editors and executives on a monthly basis.

This system would work great until our manager would stop by one of our cubes with a time-consuming, ad hoc request that would throw off our timing and perfectly tuned schedule.  The requests weren't necessarily difficult — like running a geolocation visit report based on a specific date range — they just came at inopportune times and would throw our schedule off. We called these random requests “drive bys.”

The Daily Email Grind: What I Need from Future Email Systems

What I Need From Future Email SystemsThink of your email inbox on the morning you return from vacation. Does it make you sweat? 

We have all experienced the trials and tribulations of the email inbox — it applies across the board from personal to work accounts. The amount of time spent de-cluttering our inboxes has been well documented.

After a recent brush with thousands of email deadwood that surfaced in my inbox, I believe the solution lies in a combination of individual actions and an expanded approach to the email systems that exist today. 

Strategies for a Mobile Intranet

It’s taking a long time for many intranets to make the shift to mobile devices, despite the tidal shift to mobile in consumer behavior. There are signs of steady growth, for example Jane McConnell’s excellent Digital Workplace 2014 reported significant investments being made in enterprise mobile by 42 percent of the leading group, but this drops to only 10 percent across other respondents (see slide 21 of McConnell’s summary).

In spite of slow growth, organizations need to ensure that mobile thinking is part of their intranet and digital workplace strategy. Let’s have a look at some of the factors to consider.

Web Professionals Need to be Bridge Builders

A great human strength is love of the community. A great human weakness is hatred of the stranger. 

A Beginner's Guide to Responsive Web Design

Responsive web design emerged in 2010 as an option for businesses scrambling to deliver their websites across multiple devices. Though the approach is not new, some businesses still don't know what responsive web design entails and what value it provides. Here's a developer's introduction to the basics.

The Network Approach to Location-Based Services

Location-Based Services Benefit Consumers and BusinessA shopper in a department store decides to buy an expensive handbag. But when she hands her credit card to a sales associate to swipe, the shopper’s bank detects the purchase is for a suspiciously high amount. The shopper’s mobile service provider immediately initiates a request to verify the card user’s mobile location. This information is in turn shared with the card company’s fraud engine and the transaction is cleared to be processed — all without ever inconveniencing the shopper.

This scenario is just one example of how location-based services can help consumers — in this case, by balancing fraud protection with convenience. When consumers don’t have to endure the embarrassment and annoyance of having their card unnecessarily declined, merchants benefit because sales aren't lost, and sales associates don’t have to go through the stress of dealing with an irate customer.

Taming the Wild West of Mobility

Taming the Wild West of MobilitySo you're part of a successful IT Department that has mature infrastructure, a high performance website and integrated back end systems. Then your CIO asks you to look at the company's mobile offerings and the team that develops them. It seems a lot complaints have come in from the App store and the CIO wants to know what the problems are and how to fix them.

This is where we start.

Huddle Cofounder on SharePoint's Mobile Challenges

2014-10-April-McLoughlin.jpgIf Microsoft’s CEO Satya Nadella thought he was doing iPad users a favor by offering them Office support, all he accomplished was opening up a great big can of worms called collaboration, prompting some to argue that SharePoint has had its day.

And while changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Delivery Plays Catch Up in the Mobile Enterprise

More than 50 percent of businesses have adopted enterprise-wide mobility strategies, according to a recent Illuminas survey commissioned by Cisco that polled enterprise IT decision makers. But as companies work to extract value from mobile disruption, they’ve met with challenges. According to the same report, 46 percent of businesses surveyed cited delivering a consistent experience across devices as their biggest challenge.

Businesses with sophisticated enterprise mobility strategies are starting to move beyond supporting employees through productivity and collaboration applications towards supporting customers by building relationships and enabling sales. As they make this shift, they need to make sure that interactions are consistent and access is available to the right content, in the right place, at the right time.

A Peek at the Future of Enterprise Productivity

Why does useful enterprise social remain elusive for so many organizations? The promise is there, but until organizations see the results, they'll go on believing it's like the Tooth Fairy — delivering small rewards, but never seen face to face. Let's take a look at what slows down enterprise social initiatives from delivering and a picture of what the future will bring.

Why Can't Lawyers Learn to Use Hashtags?

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Lawyers have a lot to learn about digital content and social media. A second study confirms US law firms haven't grasped the potential of digital and social technologies, as CMSWire reported two months ago.

The new study by Living Ratings (.pdf), a London-based firm that analyzes how financial, professional services, property and technology firms are using digital communications, found most American law firms are struggling with technologies.

It essentially confirms the findings of the earlier report by consulting firm Good2BSocial and Above the Law, which concluded US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective."

Alfresco CTO: Intelligent, Adaptable, Amazing Tech Ahead

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John Newton has a vision of what technology and enterprise collaboration will look like in 2024. 

Trust these future goggles. They've got plenty of experience. Newton is the CTO and chairman of Alfresco, an open source enterprise content management provider. But back in 1990, he co-founded, designed and led the development of Documentum, which was later acquired by EMC.

"Assuming that it continues on more or less the pace it has so far, and there’s no reason not to think that, there is some amazing stuff that’s possible," Newton told CMSWire in a phone interview from the AIIM Conference this month, where he spoke. "Extremely high resolution displays. Virtual reality types of devices. New ways of inputting into computers. A lot of wearable technology that will go beyond the consumer stuff and actually make systems more usable for us."

The Benefits of a Search Center of Excellence

All the evidence points to enterprise search teams still being significantly under-resourced. Often only a single part-time manager is responsible for an application widely used throughout the organization every day. One solution is to set up a virtual Search Center of Excellence (SCE). This provides the appropriate level of support by having a number of people around the organization contribute their skills and experience.

Making the Most of Dynamic Tag Managers

Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions. 

For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs.

Tag management systems have been available as long as web analytics has relied on JavaScript tags. But over the past few years — with more devices connected online, more ways to market messages and growing customer access through multiple devices — marketers need more tags to measure the health of a campaign.

Transforming Social ROI From a Myth Into Reality

Transform Social Marketing ROI From a Myth Into RealityHere’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources on social media without really understanding why. Or it's a marketer that totally gets the value of investing in the company blog, Twitter profile and LinkedIn groups but still needs help convincing their “old-school” CMO or CFO that investing in social media is worth it. 

Aren’t we marketers now experts at calculating the return on all our online marketing initiatives? Why is social media such a tough nut to crack?

Celebrate Connectivity: It's Internet of Things Day #iotday

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Four years ago, Dana Blouin was working as a network technician at a communications company in Rhode Island. Today he's working on a PhD in Thailand, conducting research on the Internet of Things (IoT).

His radical lifestyle change underscores just how big of a thing the Internet of Things really is — a fact that's especially appropriate to recognize today, the fourth annual Internet of Things Day.

The IoT is going to going to change everything, Blouin said.

"When the opportunity to do research on the Internet of Things presented itself, I knew I had to jump on it. The writing is on the wall: the IoT will impact the world just as much if not more than the Internet itself. I wanted to be part of that, and now that I am, I can't imagine doing anything else," he said. 

Blouin, a CMSWire contributor, is conducting research at the Sirindhorn International Institute of Technology (SIIT) at Thammasat University on low power IPv6 wireless networks — small sensors that can communicate reliably with Internet enabled devices.

"It's an exciting time," he said. "Once devices start working together on common platforms, the rest of the pieces of the IoT will fall into place and we will be living better for it."

Mobile App Adoption: Why It's an Issue and How to Fix It

Mobile App Adoption: Why It's an Issue and How to Fix ItDespite the multiple benefits that enterprise mobility offers to end users — including opportunities for employees to do their jobs faster and more effectively whenever and wherever they happen to be —mobile app adoption continues to remain stubbornly low across a wide swath of industries and geographies.

Microsoft 'Can't Fail' in Marketing

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Microsoft Dynamics Marketing is like a baseball team holding a 7 to 1 lead in the final inning. Throw strikes, worry about the batter only and make the routine plays.

That's all the team in the field needs to do to win the ballgame. And its all that Microsoft has to do to win in marketing when it takes the field this quarter, according to an industry analyst.

"If it carries through on the execution of getting Dynamics Marketing to market, packaging it wisely in bundles with Dynamics CRM and enabling its channel to sell it, it almost cannot fail to succeed," said Matt Mullen, 451 Research's senior analyst with the social business practice.

Turn Your Smartphone into a Lean, Mean Marketing Machine

Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?

Moving to Office 365: Top 10 Things You Should Know

Moving to Office 365: Top 10 Things You Should KnowYou've been thinking about moving to Office 365. You know it offers some great capabilities while helping reduce some costs, but you need to convince management it’s the right move.

There is a lot to take into consideration, but these 10 talking points should help you explain your recommendations to management.