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What Mobile Marketers Need to Know About iOS 8

At the Worldwide Developers Conference in June, Apple announced a number of changes coming with release of the iOS 8 operating system being rolled out in September. Marketers who communicate with consumers via mobile must be aware of the coming changes so they can adjust their strategies and technology capabilities leading up to the release. It’s important to note though that iPhone 4 will not support iOS 8, so for the time being push strategies taking advantage of new iOS 8 capabilities will need to include legacy support for iPhone users who have not yet upgraded to a new device.

Forget the Channels, Focus on the People

2014-10-July-Car-Lot.jpgThe elusive promise of the seamless customer experience might be within reach, but sometimes seamless doesn't equal good — or great — customer experience. Are we focusing on the wrong things?

Lessons from Brazil Soccer: How to Manage a PR Crisis

customer experience, Listen Up, Brazil Soccer: How to Manage Your Worst PR Crisis

Brazil lost to Germany 7-1 in the World Cup soccer semifinals Tuesday in Belo Horizonte, Brazil.

That's like everyone getting food poisoning simultaneously at a convention to promote celebrity chef Emeril Lagasse's pasta sauce.

It's the worst PR crisis you can imagine. Right on your home turf. So what to do?

Why Marketing Automation is a Must

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Imagine engaged and nurtured customers, who enjoy personalized, quality content that you deliver to them at the right place, at the right time, on the right device … customers who love your brand so much they just keep buying your products.

Meanwhile, your sales and marketing teams feel empowered to do their jobs better and act accordingly to sell your products more effectively.

Fantasy? Not exactly. One of the technological ways to get to this digital marketing Garden of Eden is marketing automation.

Crowdsourcing Startup Wants Clarity for Flooded B2B Software Market

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An Israeli crowdsourcing website startup that launched today will be a hub for those in the market for B2B software and even reach B2C-level success like Amazon or Ebay, its founder boasted to CMSWire. 

Chekkt, which includes reviews and ratings on Software-as-a-Service (SaaS) solutions and outsourced services, launched www.chekkt.com. It is designed to help companies, from startups and mom-and-pop shops to businesses with thousands of employees, discover, compare and purchase the best SaaS solutions for their needs, according to Chekkt CEO Ori Manor.

"The problem is quite simple," Manor told CMSWire. "Businesses today really don't have a go-to destination to compare services. It's unbelievable what you see in the B2C realm with Amazon. Everything is accessible, and you have a huge inventory at your fingertips. In the B2B sector, it's hard to discover these things, and it's hard to tell whether a certain software is relevant for your needs."

This Does Not Compute!

2014-09-July-Computer-Lab.jpgWhat would you say if I told you 90 percent of our schools don't teach what has been the most marketable skill in our economy for more than two decades? Would you believe me? How could that possibly be true? Get ready to drop your jaw because it is true.

Ninety percent of K through 12 public schools do not offer computer science classes.

10 Ideas for Building a Successful DAM

2014-09-July-Wading-Pool.jpgI dropped my daughter off last weekend for her first overnight summer camp in the beautiful mountains of West Virginia. We stopped at her cabin during our tour of the camp, and she decided to stay behind with her counselor while we finished the tour. When we returned, her counselor informed us she was building a dam in the nearby stream. She was knee deep in the stream with a bunch of other little girls, lifting heavy rocks to stack across to make wading pools. As they built the foundation for the dam, the water continued to rise until they had a deep pool of water to cool off in.

Watching their progress made me think about how to approach building a DAM. What’s the process to deliver a successful DAM project? Much like the little girls in the stream attempting to stack rocks to create wading pools, a DAM project consists of many building blocks to create a successful project.

Robot Postal Workers Invade San Francisco

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Want to pick up a package from your Aunt Marge, but don't have time to run down to the post office or shipping center?  There may be a robot in your future.

No, Mr. Machine will not wait on line for you. The soda-machine-sized devices stay put. providing a way to ship and receive packages that blends the concept of time-shifting with that of a Redbox video rental.

Working with seed capital, Swapbox, Inc. has  installed 22 of the kiosks around San Francisco — most of them since May — and plans to ramp-up its operations if it can line up A-round financing later this year.

What Happens to Content Management When the Web Browser Fades Away?

2014-09-July-Big-Phone.jpgToday’s idea of web content may very well be 2024’s flip phone ….

Ten years ago, I had a flip phone. It had roaming. It had six MIDI ringtones. It had a Block Breaker knock-off game. Today I have an iPhone with an app for every facet of my digital experience. I can cash checks, speak face to face with my wife, and manage client relationships. I can even ask my phone to complete tasks for me. And, apparently, I use those apps 90 percent of the time I’m on my phone.

How do you think you’ll use the Internet 10, maybe 20 years from now? What do you see? Are the things in your home interconnected and intelligent? Do you wear devices that help you manage your life? Is your brain hardwired into the network?

Oslo and Office Graph: Welcome to the Enterprise of Things

2014-09-July-Spiderwebs.jpgIf Microsoft has its way, big data is coming to your Office 365 environment very soon.

In March of this year Jared Spataro, general manager of Enterprise Social at Microsoft, introduced Office Graph and challenged us to “work like a network.” Office Graph — which derived from Yammer’s Enterprise Graph concept — analyzes user metadata from the Office 365 environment (Yammer, SharePoint Online, Lync and Office Online) to identify signals, trends, relationships, social connections and content that relate to each other to form patterns that can be used to deliver a more relevant and rich contextual end user experience.

This rich set of metadata is meant to provide a more comprehensive picture of who you are connected to, who you interact with and how you interact within the enterprise. This is a new frontier for Microsoft and this technology will significantly change how you collaborate, work, connect and engage within the online enterprise going forward.

Time Warner Cable EVP and COO Shares Secrets of Great CX

Connecting with Bill Sobel

Mention Joan Hogan Gillman, and people in media and advertising tend to listen. Gillman is executive vice president and Chief Operating Officer, media services, for Time Warner Cable, where she leads the effort to deliver advanced advertising, data and interactive solutions for advertisers and network partners.

Gillman joined TWC in May 2005 as vice president of interactive TV and advanced advertising. But she's been on the cutting edge of new technology in media and advertising since 1995.

From 1995 to1997, she served as vice president of marketing for Physicians’ Online, an Internet Service Provider (ISP) for the healthcare industry. From there, she made the jump into digital TV when she moved to the UK to head the business development, regulatory and legal teams for British Interactive Broadcasting, the digital and interactive TV joint venture between BSkyB, BT, HSBC and Matsushita. After returning to the US in 2001, Ms. Gillman served as president of Static2358 when it was an interactive TV, games and production subsidiary of OpenTV.

Meet the Challengers: Gartner's MQ for EFSS

The Enterprise File Sync and Share (EFSS) Market is competitive, to say the least. Last year’s strong performer can become leader of the pack in as little as a year. EMC Syncplicity proved that when it went from a Positive (Vs Strong Positive) in Gartner’s Marketscope last year to a Leader in its EFSS Magic Quadrant this year.

Which “Challenger” will broaden its vision and build out its capabilities quickly enough to make it into the Leader’s Quadrant by 2015?

Let’s take a closer look at what Gartner’s EFSS Challengers (Dropbox, Google, IBM and Microsoft) have to offer and where Gartner said they fall short. If you haven’t read our coverage on Gartner’s overall report and the MQ Leaders, it’s here.

Facebook's Mind Experiments: Just Media As Usual

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Yes, "furor erupted" over Facebook's massive psychological experiment to control user emotions by changing the configuration of posts.

How naive are we, really? Of course Facebook wants to control your thoughts — that's the whole point of media.

Emotional manipulation in the media is nothing new. That's why we have Rush Limbaugh. Perhaps Facebook's experiment was more disturbing because of its scale, and the fact that it failed to alert or gain the consent of its users.

But anybody thinking that the trend of media companies using real time user data to control reactions of its audience is something new is mistaken. 

Mobile, Social, Big Data Create 'Perfect CRM Storm'

customer experience, Mobile, Social, Big Data Create 'Perfect CRM Storm'

CRM is red-hot, Gartner claims. Or, shall we say, green-hot. 

Gartner officials said last year customer relationship management (CRM) will be worth $36.5 billion.

"Without a doubt, the CRM industry has never been more exciting than it is now," said Clint Oram, SugarCRM co-founder and CTO. "Companies are driving CRM projects like I have never seen before. All of the major technology shifts of the past ten years, from cloud to mobile to social to big data, have all converged to create today's 'perfect CRM storm.'"

CRM provider SugarCRM celebrated 10 years of CRM this year. CMSWire caught up with Oram about the state of the industry.

Test Before Making a Full Scale SharePoint Leap

2014-08-July-Swimming-Hole.jpgYou've built your solution architecture. You've got a vision in mind. You eagerly take the full scale implementation plunge. But the energy erodes after things start to fall apart during the implementation phases. Ad-hoc requirements pop up and all you get is boatload of custom code requirements or a bad rap from disgruntled users — now you're really in trouble.

Don't let this happen to your SharePoint implementation.

Why Sitecore Invested in Danish Social Media Marketing Platform

Sitecore took a large minority investment into a Danish social media marketing platform two years ago.

It still likes it.

The San Francisco-based customer experience and digital marketing provider announced today it has acquired a majority stake in Komfo, the Danish social media marketing and community engagement application provider. Sitecore's investment, officials say, will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product roadmap through a product called Sitecore Social Powered by KomfoTM.

Omnichannel Experience is a Matter of Perspective

2014-08-July-Eye-Exam.jpgOmnichannel is rapidly taking over the customer engagement conversation, but it's more than just a new label. Omnichannel, according to the Winterberry Group, is defined as “seeking to promote a long term, channel agnostic approach to managing and optimizing (customer) relationships.” Customer engagement (or experience if you prefer) is defined by New Business Strategies as “a buyer’s satisfaction and perceived benefit with or about a brand’s messages, people, processes, products or services, through any interaction across all touch points over a relationship’s lifetime.”

Both focus on understanding how to engage with customers across the entire lifecycle of the relationship. They differ in their perspective. Customer engagement centers on the customer’s behavior as a result of her emotions, opinions and reactions to brand encounters. Omnichannel focuses on how brands can and should engage with customers.

Metrics to Watch When Evaluating Search Performance

2014-08-July-Hide-and-Seek.jpgPeople are dissatisfied with the search applications they are using. This is the result — without exception — from surveys of search performance. Search managers charged with improving satisfaction levels face the problem of defining what "satisfaction" actually means. Search performance has to be evaluated on three criteria: technical performance, retrieval performance and impact performance, but it's impossible to bring all three together in some mathematical formula for "satisfaction."

Businesses are Unprepared for the Internet of Things

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Much has been made in the past few years about the massive business opportunities that the Internet of Things (IoT) will provide. But capitalizing on this potential is going to be a challenge. 

Two recent research reports show that most enterprises are unprepared for the IoT.

Research from Infoblox showed the infrastructure to support the IoT is too weak. And research from Spiceworks found the IoT will put already overburdened networks under unbearable pressure. Combined, the studies suggest that far from being the financial cornucopia it could be, the IoT may in fact buckle enterprise infrastructure.

Gartner Rates Enterprise File Sync and Share Vendors

As anyone who reads CMSWire regularly already knows, the Enterprise File Synchronization and Sharing (EFSS) market is hotter than hot. The 100+ players within it introduce new features and new releases almost as often as soccer's Tim Howard saves goals.

So it’s no wonder that Gartner, in its newly released Magic Quadrant for EFSS, notes that the market is maturing and that vendors are working hard to differentiate themselves.