HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Latest Featured Articles News & Articles

Push for Strategic Governance in Information Management

2015-07-January-Push-Reset.jpgIn the middle of last year I moved roles from the corporate intranet team to my current role as Director of Technology Strategy and KM for Legal, Corporate and Compliance Group.

Though the roles are quite different, there's one word that links the two together — governance. 

The Year B2B Marketing Stops Playing Second Fiddle to Sales

2015-07-January-Honkytonk.jpgAs a career-long B2B marketer, I notice and appreciate the way consumer brands speak to (or attempt to) speak to me. It’s easy as B2B marketers to get caught up in our own world, our own language, our internal nuances and what we “feel” will resonate with audiences. And often, the pressure to sell more or drive leads takes precedence over doing our research and really nailing the message.

Which is why, with every company I join, the first place I start is the story. Who are we talking to? Are we speaking their language? What do they really care about? And what challenges are we going to help them overcome? The bottom line: you’re never going to pass the class if you don’t first do your homework. So as we embark on another year, here a few reminders of B2B marketing strategies you can’t afford to leave on the table.

Good Cloud, Bad Cloud. Why Cloud?

2015-06-January-Good-Bad.jpg

Confused about the cloud? You're not alone.

Adoption is projected to grow at double digits despite plentiful guidance on why we should fear the cloud. Pundits tell us, “If your organization is not implementing the cloud, you’re already behind.” Yet it is easy to feel the cloud is just beyond our grasp. To quote Jason Segel, as Jay in the comedy Sex Tape — Nobody understands the cloud. It’s a [expletive deleted] mystery.

So let's kick off 2015 with a look at some real-life use cases from sectors that are leading the way in enterprise adoption of the cloud.

A Sneak Peek at DAM's Roadmap for 2015 and Beyond

2015-06-January-Look-Forward.jpg

It’s that time of year when we look back at the accomplishments of the past year and look forward to the possibilities the future holds. This post started with a simple question asked of more than a dozen vendors: What innovative new features and technologies will you offer in 2015? The response was overwhelming. Vendors walked me through their 2015 technology roadmaps and shared their visions of where the digital asset management (DAM) and Media Asset Management (MAM) industry is heading beyond 2015.

Build Better Knowledge Management

2015-06-January-Build-Mousetrap.jpg

Long before Google Glass wearers made the news (and became pariahs within San Francisco-area coffee houses and restaurants), research projects at huge companies like IBM and Microsoft sought to bridge the gap between the capture and storage of corporate knowledge and intellectual property, and the difficult-to-archive individual narrative that attempted to make sense of this important, yet mostly disconnected content.

The effort of transcribing a personal experience or individual learning in context to our projects, business initiatives and other corporate artifacts (e.g., presentations, documents, spreadsheets) is incredibly difficult to accomplish in a way that can then be utilized by our knowledge management systems.

The problem with knowledge management (KM) is not a matter of data infrastructure — whether your data resides on premises, in servers that you manage versus out in the cloud is irrelevant (to some degree) to the argument — but with a user experience that fails to align the needs of the complex, non-linear playback mechanisms of the human brain with our systems of record.

The Shared Goal of Customer Experience #Gilbane

2015-06-January-Boston-Walk.jpg

Last month I attended the Gilbane Content and Digital Experience conference in Boston. I’ve written before about my appreciation of smaller, specialized conferences. At these smaller events, you really feel a connection to the other exhibitors and attendees. Everyone’s there out of specialized interest, and you leave feeling that you’ve had a chance to have conversations with some of the most innovative thought leaders in the field. And if J.Boye in Aarhus takes the cake as my favorite conference in Europe last year, Gilbane was its American counterpart.

Building a Digital Workplace with Office 365

2015-05-January-Work-Everywhere.jpg

Our workday world has changed dramatically with the advent of always on internet access and the explosion of mobile devices in the enterprise. Employees are no longer tethered to their desks in office buildings but are in the field working face to face with clients and customers. Microsoft’s vision for the future of work is made up of the Cloud OS (Office 365) and the mobile devices you use every day to get work done. The intersection between the two is the digital workplace.

3 Focuses for Mobile in the Year Ahead

2015-05-January-Mesmerized.jpgDigital marketers: 2015 is here, and it’s time to play catch up. For the past 10 years, we’ve been trying to keep pace with the latest innovations, strategizing and re-strategizing to implement the next great personalization feature or web design technique. But that period of innovation has ended and, moving into 2015, we find ourselves in a new period of digital transformation. By fully implementing these innovations in the coming year, marketers can help companies transition into fully digital-first business.

Where should we start? Mobile.

Bring Your Employees to the Customers

2015-05-Customer-Interaction.jpgCustomer communities: they seem like such a great idea. Get your customers together to let them help each other and to help you gauge their mood. Build it, tell people about it, publish some exclusive content and watch the magic happen.

Except it isn’t that easy. If your product is exceptionally challenging or complex you will get a lot of participation in support forums, but that will attract the frustrated and angry. What every vendor wants is a collaborative conversation with their customers that drives loyalty and innovation. The one thing that almost never fails is getting employees active in the online communities.

A Look Back: Broken Promises of the Mobile Enterprise

Thumbnail image for 2014-14-December-uncommitted-ViewApart.jpg

Perhaps nothing in information technology offers a richer mix of expectation and disillusionment than the mobile enterprise. It's become like the lover who keeps promising a long-term relationship but never commits.

Since workers became enamored with smartphones eight years ago, it has seemed obvious those devices will one day connect with the applications and data within the company's fire-walled network. And that will happen. It just didn't happen in 2014.

Mobile devices and the enterprise have yet to form a happy marriage. Despite significant advances this year, hurdles remain before the mobile enterprise can achieve the kind of speed, safety and productivity that office workers have come to expect from their network.

CMSWire's Top 10 Hits of 2014: Digital Asset Management

2014-December-Top-10

If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion."

As you'll see below, our Top 10 stories include headlines on why you need DAM software, why you may not need it and how to choose the right software if you do. However, the broad discussion of this topic by 10 CMSWire authors will help almost anyone find their own path more easily.

Delivering Contextual Experiences Drives Business

In a February 2014 industry brief, Forrester Research defined the Engagement Workplace: the next generation business user experience “that empowers employees using any device to take the next most likely action in their moments of need.” In a subsequent report, Forrester noted that in the Engagement Workplace, the

end user experience [will] help workers focus on their jobs by integrating multiple investments, including employee self-provisioned (cloud-based) applications, collaboration applications, and line-of business applications, which are all mobile-enabled and in the context of business results.”

To understand the practical implications of these findings, harmon.ie recently commissioned Forrester Consulting to conduct a custom study of US IT decision makers to explore the business use case of cloud-based technology investments and how they plan to develop the optimal end-user experience within their organization.

Shining the Light On Dark Social

2014-23-December-shining-a-light-in-the-darkness.jpg

You do it. We all do. You see an interesting story and share the URL with a friend. Or maybe you just copy a couple of sentences and paste that into an email.

You're just being social. But for the publisher, that's known as dark social because it results in traffic that comes from unknown sources.

Luis Aguilar has been on the trail of dark social for about three years now as a product manager for Po.st, an offshoot of  programmatic advertising agency Radium One. Po.st offers tools that help publishers track that traffic.

5 Non-Negotiable Requirements for a CMS in 2015

2014-23-December-non-negotiable.jpg

Content marketing and mobile are the digital marketing buzzwords for 2015. Next year, techniques like personalization, targeting and testing will be non-negotiable CMS features — and here's why.

Your customers are empowered like never before. They seek out information about your business on their own terms, on their own time. And they’ve got options: Google search, reviews, forums and social media all combine to shape their image of your company and its offerings.

If they’re interested, they can choose to visit your site or download your app. It’s their call. If you want to engage them, you have to provide appropriate, relevant and entertaining information. And make sure it is accessible on mobile, which has overtaken desktop consumption in the past year.

The Power User Cheat Sheet to SharePoint 2013 Search

2014-23-December-Look.jpg

If you've spent any time researching SharePoint 2013 you already know that one of the most exciting components was Microsoft’s integration of FAST Search features into the product. Microsoft purchased FAST Search in 2008 and while it was possible to use a lot of the features with SharePoint 2010, the implementation was often time-consuming and costly. Having so many of these features integrated directly into SharePoint 2013 has been a huge win for the product and for its users.

The Real Force Behind the Digital Workplace

2014-22-December-Its-the-People.jpg

The digital workplace is grabbing much of the spotlight these days as interest in moving from physical to virtual workspaces grows. Given our heritage of “clustered workplaces” dictated by the lack of transportation and communication resources in the 18th century, such a movement would seem to make eminent sense.

While a lot of the attention focuses on the availability and use of the technology that make it possible, there is a second major component to a digital workplace: the workers who, in the end, will make it succeed … or not. Because the tools alone don’t usually do the work, our primary concern should be on the workers and the organizations in which they work.

The Problem with Personalization and Customer Experience

2014-22-December-Stuck-Kitty.jpg“I’m sorry Dave, I’m afraid I can’t do that.” — Hal, 2001: A Space Odyssey

At the recent Henry Stewart DAM Conference in Los Angeles, the best and the brightest in Digital Asset Management shared their stories and showed their wares to an eager audience. The subject that recurred in presentations and many conversations was that of "personalization" and customer service in technology.

Consumers want more than just an experience — we want a personal connection that identifies with who we are, our interests, expectations and abilities. Personalization of experience, technology and delivered results depends on accessible, comprehensive data feeding the website. Getting the right data at the right time requires understanding and effort from people, process and technology. The difficulty of providing personalization lies in leveraging the data to provide stellar customer service, inspire trust, gain efficiencies and meet expectations.

What's Hot and What's Not in Enterprise Mobility Trends

2014-22-December-Cell-Phone-Ski.jpgMobility has been a hot topic in the enterprise space for nearly two decades, but the times have changed since the world was dominated by Blackberry and Palm. The enterprise mobility space is now a robust, highly specialized, and rapidly responsive environment where even Microsoft allows users to edit Office files on third-party mobile applications.

Why? User experience, integration and productivity rule the market. And for IT administrators, understanding the trends that drive this ever-changing marketplace is crucial.

Electricity Transformation Strategy

Imagine it’s the early 20th Century and electricity is all the rage. Companies are hiring Chief Electricity Officers and the hottest topic for boards is how to develop an effective Electricity Transformation Strategy.

Digital Workplace = Connected Workplace

2014-22-December-Cats-Cradle.jpgIt’s a given: thriving companies in the global marketplace need a high-quality digital infrastructure to sustain and scale success, yet internal user experience (UX) is often an afterthought.

Why? Maybe because we forget the most basic reason why digital infrastructures need to exist. At the root of all information exchange is: connection. At the root of all connections are: human beings.

As sophisticated as systems can ever become, their use and impact are limited by the extent to which people adopt them. Employees are people, ergo: they’d better be enthusiastic adopters of your systems, or else! Fortunately, connection appeals fundamentally to most people. Digital workplace systems must make it compelling, intuitive and relatively easy to connect people with others (including customers), information, ideas and even a sense of community.