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Universal Winds of Change for Google Analytics

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Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel.

But for Google Analytics users, they received their own reboot in a quieter, yet still exciting, way.

Last year Google launched a new version of its main analytics code called Universal Analytics (UA), featuring a new script, analytics.js that replaces ga.js, an asynchronous script Google introduced in 2009. The new code introduces several enhancements that permit the script to work in conjunction with developer protocols or other measurement interfaces.

Connecting: Dave Kerpen, the Most Influential Guy You Never Met

Connecting with Bill Sobel

It must be nice to be more important than Bill Gates … not to mention Jack Welch, Mark Cuban, and Barack Obama. That's the enviable position that Dave Kerpen is in, at least according to LinkedIn.

Kerpen, an entrepreneur and author, earned recognition as the No. 1 LinkedIn Influencer of all time last summer, ahead of all those other guys. He had the most popular article on LinkedIn at the time — "11 Simple Concepts Become A Better Leader," which had been viewed 1.8 million times and "liked" by 21,000 people.

But that was eight months ago. Today that post has been viewed nearly 2.6 million times and "liked" by 25,500 people.

It's a lofty position for a really down to earth guy. Kerpen is the founder and CEO of Likeable Local, a social media software product for small businesses, and the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm that has had triple digit revenue growth for four consecutive years. He's also a New York Times bestselling author of three books and an international keynote speaker.

Ask Questions Before Taking the Mobile Enterprise Plunge

Not Every Company Should be a Mobile EnterpriseThis is what telecommuting looked like in the 1960s: taking work papers home in a dog-eared briefcase to dumb terminals and 300 baud modems. People have always wanted the freedom to work remotely part of the time, making telecommuting an important part of working culture.  And while the mobile enterprise appears to be the next logical expansion of telecommuting, it is something entirely different.

Open Source + EMC Documentum + Cloud = You Tell Us

Shhh … don’t tell, but the news is out on the web: EMC has released a new Documentum developer edition and it includes open source components. Not just that, but anyone — not just EMC customers — can download it for free. 

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Though it was announced last month in a blog post on EMC's community developer network page, we have yet to see a press release or single news article about it, which is surprising for such a big deal.

You would think EMC would want people to know.

BYOD: Mixing Work and Play While Minimizing Risk

Just a few years ago, there was a clear divide between employer-owned, work-related devices and user-owned personal devices. But as more and more employees bring their own notebooks, tablets and smartphones for work and for personal purposes, that divide is shrinking and in some cases, shattering.

The Promises, the Challenges of Real Time

The Promises, the Challenges of 'Real Time'Our world has sped up. Everything is personalized and served up in real time, but there isn’t a single business function that can single-handedly deliver on the real time promise. For marketing to happen in real time takes robust technology and data analytics, and for the marketing message to be believable, the user needs to verify the claim with peers — in (you guessed it) real time.

Let’s unpack how a customer experience actually looks and feels in real time.

3 Tips for Great Content Marketing #AIIM14

customer experience, Three Tips for Engaging Content Marketing #AIIM14

Deliver content with a purpose, a good, strong flow and distribute it appropriately. 

Those three steps can make a world of difference in content marketing, according to Bryant Duhon, editor and community manager for for AIIM.

Duhon is busy this week helping produce the annual AIIM Conference in Orlando but took some time to catch up with CMSWire with some tips for successful content marketing.

SharePoint: A 'Formidable Enterprise Collaboration Platform'

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Everyone knows SharePoint has had problems. However, the Radicati Group just released a report that contains words new Microsoft CEO Satya Nadella must be more than happy to hear.

According to the Microsoft SharePoint Market Analysis, 2014-2018, edited by Sara Radicati, Microsoft ironed out the wrinkles in the 2013 edition and now offers a powerful enterprise collaboration platform for business users. 

It's unlikely these claims will go unchallenged, particularly in the file sharing and sync space where companies like Dropbox and Box claim to offer easier file sharing and collaboration possibilities than SharePoint does.

Biggest Web CMS Challenges: People, Mobile

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Adaptive content. Responsive design. The separation of content from presentation. 

It's a dense world in web content management systems (CMS). Ultimately, though, the primary challenge may be staring you in the mirror. The human challenge.

"The human challenge is actually the primary one," said Tim McLaughlin, president and founder of Siteworx,a digital agency and system integrator based in Reston, Va, that specializes in web content management (WCM), e-commerce, digital asset management (DAM), mobile and content marketing and strategy.

"Authors like to see the context of their content," McLaughlin added. "That's why Microsoft Word defaults to showing you the WYSIWYG mode. If an organization chooses to do that separation of content from presentation, then the tools should easily facilitate previews and authors should be well educated on the reasons for it."

What BeyondRecognition Brings to Document Management

Ever heard of BeyondRecognition? If not, the time to learn is now. The Chantilly, Va.-based "document textnology" software provider offers document managers an alternative to optical character recognition (OCR), while delivering results with accuracy and speed.

CIOs Take the Lead with Social Media

A common theme emerged from the conversations I had while attending SXSW: How do I get into social media data so I can do more? More precision. More insight. More and better analytics. Both senior business executives and senior IT execs expressed this same concern.

Your Playbook for Mobilizing Today's Workforce

Your Playbook for Mobilizing Today’s WorkforceRemember the good old days when you could truly leave work at work? Your desktop computer was the only place you could access work information to do your job, so once you left the office, the work stayed there until you returned the next day.

That was a pleasant 20th century dream which started to dissipate at the turn of the 21st century, when mobile phones continued their rise and began to allow people to check email on the go — remember BlackBerry? — so when they were out of the office they could still be “in touch.”

How to Win with SharePoint #AIIM14

social business, Winning With SharePoint: Tips You Need to Know #AIIM14

The challenge was big. Get a company to collaborate better. 

But not just any company. A global human resources consulting firm that had more than 14,000 employees distributed in 1,500 locations across 35 countries.

It was the task of the team at Buildingi and Roberto Yglesias, the consultancy's business technology director.

"In their case, after a large merger they had no real way of collaborating across teams and geographies, and it was done through file shares if it was done at all," said Yglesias, who is speaking on the topic at the AIIM Conference in Orlando tomorrow.

"We architected a SharePoint deployment that allowed them not only to collaborate across all regions effectively and easily but also it automatically implements all required retention policies."

Supply Chains Run On Brains, Heart and Soul

Supply Chains Run On Brains, Heart and SoulWhen you think soul, what comes to mind? For me it's the Queen of Soul, Aretha Franklin — but there's another contender who's giving Aretha a run for her money. Supply chains probably aren't the first thing you think of when you hear the word soul. But the supply chains that lead today are run with a combination of brains, heart and yes, soul. And this combination is exactly what it takes to drive future success for companies who compete on the basis of their supply chains in ever faster moving markets. Let’s take a look at some outstanding examples.

The Drag on Enterprise Mobile Applications: Security and Privacy

What we have today could barely be called enterprise mobile applications.

We have enterprise applications that exist in a mobile form. We even have some mobile applications meant for the enterprise. But what we have very little of is mobile applications that an IT professional would feel comfortable calling enterprise grade. There is a simple reason for this — lack of viable security and privacy options that meet the needs of a large or even mid-sized enterprise.

Fractal CEO: Consumers Want Control of Their Data

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The next time you’re downtown, stop and look around you: people, stores, banks, transit, restaurants, stoplights — all of them constantly generating and consuming data. Now think back to the people, all of them with their own destinations, purpose, concerns, needs and schedules — more data.

Since 2000, when he co-founded Fractal Analytics in Mumbai, Srikanth Velamakanni has been looking closely at the data that defines our lives, our jobs, our towns, even ourselves. Fractal has helped scores of clients sort it all out to better serve each customer, analyzing client data along with its in-house data warehouse to provide near real-time solutions. 

Fractal moved to New Jersey in 2005, then relocated again to San Mateo, Calif. in 2010 to be closer to Silicon Valley. It just opened an office in Rome, will soon expand to Switzerland and has already opened in Canada. Today it provides data analytics services to companies with revenues of $10 billion to $100 billion in sales, deriving 55 percent of its revenue from the retail/packaged goods sector, 40 percent in financial services/insurance and 5 percent from technology and telecom.

Turn Off the Phones and Leave the Customers Alone

Turn Off the Phones and Leave the Customers AloneThere are some real advantages to having children. An excuse to see movies you would otherwise be too embarrassed to watch. Classic holiday photos, especially if you add a dog to the mix. An ongoing, intimate connection to pop culture that makes you seem (sorta) cool, long after your own coolness has been swept away by those hot winds of time. 

In fairness, I'm jaded. My own kids are grown — long past that puppy stage when everything inappropriate was not only acceptable but cute. A puppy drinking from the kitchen sink may seem adorable. But it's not quite as endearing when it’s a full-grown Rottweiler.

As the parent of borderline adult children, you have to look harder and longer to find things to make you smile, or at least make you feel like there's a real payback for putting a metaphorical monkey on your back for years and years.   

So it was with absolute delight, after my 23-year-old put her two-month old iPhone 5 in the washing machine that I discovered something of likely professional value. And anyone with a connection to marketing or technology may likely think that's true, too.

The fact is, the whole thing about the  "always on, always connected customer" may be a myth … or at least less inevitable than we seem to think.

Save Your Tears, Intranets Aren't Dying

Save Your Tears, Intranets Aren't DyingExpect nothing new for the intranet this year. No new major innovations, or paradigm shifts, or evolutionary arcs. The intranet will not die, nor will email, nor will any other enterprise technology. Some of the supposed "experts" (who are really just grandstanding) have predicted in recent years the death of the intranet, the death of email, the death of enterprise social media (one self-proclaimed guru even told me recently that wikis are dead). No one is dying, and no one is giving birth to any great innovation.

Nor should you be fooled by old sheep in new clothing with five-dollar handles like “digital workplace” and “enterprise social network.”

Actionable Analytics: The Key to High Performing Networks

With all the talk of  big data and its potential uses, there's little said about the heavy burden that collection, management and analysis of massive amounts of data places on the networks used to carry it.

Sign Posts to Watch on the Social Enterprise Journey

goldenpath.jpg“It’s the journey, not the destination.”

This well known cliché holds true for enterprise social maturity. In the Wizard of Oz, Dorothy and her friends traveled the yellow brick road believing the wizard would fix all their problems. Turns out there was no wizard — just a man behind the curtain. But they didn't need a wizard, because the answers and abilities to solve the problems lay within. 

When you first embark on your journey to enterprise social business, it's hard enough to define the path, have a concept of the grand vision and take the first few steps to piloting and experimenting within a new world of technology. As the journey matures, the focus turns to finding like-minded people to evangelize and support, understanding detractors and defining the boundaries of the path within your organization.