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How a Juggler is Shaping the Future of the Internet

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Boris Veldhuijzen van Zanten is a serial entrepreneur, blogger, speaker — and a guy who likes to "link to things that inspire me or make me laugh."

What else would you expect from a man who went to the circus school when he was 15, and once, in 1987, held the distinction of being the only person in The Netherlands who could juggle 7 balls?

He's also co-founder and CEO of The Next Web (TNW), a company that manages several initiatives focused on international technology news, business and culture. More recently he startedTwitterCounter.com, which he describes as a combination of Feedburner and Google Analytics for Twitter.

Starting companies is apparently something the Amsterdam-based businessman just likes to do. In 1997, he launched his first company, V3 redirect services, a redirect service that was acquired by Fortune City in 1999. In 2001 he founded HubHop, a WIFI hotspot service, which was acquired by the Dutch telecom operator KPN.

Since he has started several projects and companies in addition to The Next Web, including TNW Conference and Fleck.com.

How a Mobile Social Network Connected a Start-Up's Employees

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Do enterprise social networks (ESNs) have the ability to influence or change company culture or identity? They do, although the experience will vary dramatically from organization to organization, and may be quite subtle or slow.

Marketer, Meet Commerce Expert

2014-03-December-Meeting.jpgWe've established the importance of a strong collaborative relationship between marketing and IT. As we approach 2015, it's time to highlight another relationship that will become equally important in the year ahead: a strong partnership between marketing and commerce teams.

Commerce experts today are laser-focused on implementing the best platforms and portals to facilitate online transactions safely and securely. Meanwhile, marketers concentrate on telling strong brand stories to increase sales and build customer loyalty. While both teams have similar goals when it comes to increasing a company’s business, their efforts are often siloed. They don’t realize the benefit of integrating efforts closely in order to create bottom-line business impact.

A Sneak Peek Into Information Governance's Future

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Information governance is slowly moving beyond its traditional image as a center of risks and costs as it evolves into a technology practice that delivers added value for companies.

That was one of the themes yesterday in a CMSWire Webinar, "Real Customer Successes: Business Transformation with Information Governance." The speakers were Barclay T. Blair, executive director and founder of the Information Governance Initiative (IGI), and Stephen Ludlow, the director of product marketing at OpenText who leads that company's e-discovery and information governance (IG) practice.

The core of the presentation was a preview of a benchmarking study by IGI that is based on interviews with 30 information governance managers.  You can watch the full webinar by clicking here or at the end of this story. The full IGI study is scheduled to be released in January.

At the Edge of Impossible

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Consider Doctor Who’s Clara, the Man of La Mancha’s dream and Star Trek’s deflector shields. What do they have in common? All are impossible … or are they?

At the beginning of this year, I looked at technology trends and made some predictions. For one trend, I cited fictitious research from Spacely Sprockets: “By 2020, traditional supply chains will no longer exist. Instead all objects will be created at the point of use by 3-D replicators.” Then I predicted that this “dimensional disruption” would drive all supply chains to zero length.

This prediction was intended to be interesting, yet quite impossible. But look at what is happening in our digital universe: fantasy and reality appear to be converging to achieve impossible things.

Where Enterprise Mobile Fits in the Digital Workplace

2014-02-December-Texting-Riding.jpg“Let’s just make the intranet accessible on mobile devices. It looks fine on my smartphone, I just have to zoom in a little.”

Nope. No, no, no. That is not a good enterprise mobile strategy. It misunderstands the role of mobile devices in employees’ work lives and the transformative power of well-designed mobile tools.

For those looking to develop strategic, integrated digital workplaces that deliver high business value, understanding the role of mobile devices is critical.

How to Interpret the Gartner ECM Magic Quadrant

2014-01-December-Interpreters-G20.jpgAmong the many tools organizations use to evaluate enterprise content management (ECM) solutions lies Gartner's research, specifically its Magic Quadrant (MQ), which scores ECM solutions and solution providers in specified categories. But before you turn to the MQ when seeking your next ECM solution, take the following factors into consideration.

Analytics is Everywhere

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We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.

All of the fall software announcements had one thing in common: analytics. Whether it’s sales analysis, data for making marketing decisions or prioritizing emails, analytics — predictive analytics especially — is everywhere. It’s behind the latest supply chain management tools and integrated into CRM systems. Analytics is in email too.

The High Cost of Sales-Marketing Misalignment

2014-01-December-Lindy-Hop.jpgIt’s almost 2015, and we have a lot of things now we never thought we’d have: computers we can wear on our wrists, movies and television shows delivered to devices in our pockets, and the ability to print three-dimensional objects from computer files.

So why is it still so that, in this era of human accomplishment, many businesses can’t manage to get sales and marketing together?

The Continued Decline of the Homepage

Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage.

For Google Algorithms to Mobile Insights, Digital Marketers Give Thanks

2014-26-November-Thank-You.jpgWith some $13.1 billion in sales expected over this long Thanksgiving weekend, brands and marketers have much for which to be grateful. With CyberMonday starting off the following week, digital marketers have additional reasons to give thanks.
 
In the spirit of the holiday, CMSWire took its own informal survey to quantify, what exactly, people most appreciate.
 
From the goofy to the incisive to the obvious-but-still-needs-to-be-said, we give you eight things about which digital marketers are thankful. 

Forget Email, Text and Chat - It's Time to Talk Again

2014-26-November-Call-Me.jpgLotus Notes creator Ray Ozzie thinks it’s time to pick up the phone and have conversations again. There’s nothing wrong with email and texts, he says, but sometimes a simple phone call with a co-worker or a call with a group is the best way of getting something done. Especially because it allows us to really connect via tone of voice and human emotion.

And yes, Ozzie knows that iChat exists and that the conference call has already been invented and is too often loathed by all.

What Comet Landers Can Teach Us About Metadata

2014-26-November-Rosetta-Earth.jpgThe recent success of the European Space Agency (ESA) sending the Rosetta probe in orbit around a comet, and the more bittersweet successful landing of the Philae lander has made me nostalgic for the days when I worked with space scientists.

Focus Your Content Marketing on the Digital Dialogue

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To stand out and be relevant in the digital world, you need content. Sounds simple, but the reality is very different. According to the Content Management Institute, marketers in businesses both small and large face challenges that range from producing sufficient quantities of engaging content, lack of integration across marketing, budget restraints, insufficient executive buy-in, limited measurement capabilities and skillset shortages.

The Psychology of Personalization

2014-26-November-Personality.jpgLet's get right to the punchline, and then back it up with some facts. Automated personalization and the human touch are complementary, but systems will improve and automated personalization will handle more and more of the personalized interactions with customers. It’s not only because automated personalization is more efficient. Sometimes the results are better when human-to-human psychological baggage is subtracted from the equation.

6 Things We Learned About Facebook's First Intern

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First, the good stuff.

Mark Zuckerberg has no secrets beyond what the public already knows about him.

The movie, "The Social Network" was BS. 

Justin Timberlake made Sean Parker seem like a rockstar when he's really just a nerd.

And the jury's out whether Darian Shirazi, Facebook's first intern, was portrayed in the movie.

(Ah. The self-indulgent reporter Facebook stuff is out of the way.)  

We caught up with former Facebooker Shirazi, now 27, to talk about the marketing software industry.

His two-year run as intern and employee at Facebook behind him, Shirazi went on to invest in several technologies before launching three years ago what's now Radius, a San Francisco B2B real-time marketing intelligence platform company that's up to about 60 employees.

Here's what we learned about Shirazi and his company: 

Are Your Processes Customer-Focused?

2014-26-November-Nesting-Doll.jpgWhen business leaders turn their focus toward processes, they often do so with an eye on becoming more efficient in how they handle payroll, manage finances or generate and distribute reports.

While it’s true that these routine tasks need to run smoothly, companies that look at processes solely as a way to improve the quality of a project or improve lead time, are missing a golden opportunity to positively affect the customer experience and spark innovation within their company. So says David Hamme, author of the book "Customer Focused Process Innovation," and managing director of Ephesus Consulting.

Smarter Advertising Strategies for Facebook

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Facebook may be a source of daily amusement (or annoyance) for many, but it’s also a growing and evolving advertising platform for businesses.

Recent changes to the social media giant, including the decision to shut the like gate, are changing the way Facebook advertisers do business.

Experts say businesses who want to use Facebook effectively to attract customers are increasingly going to need some new strategies in their toolbox.

Marketing Automation: Not All Agree on Leading Vendors

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Everyone wants a piece of marketing automation, it seems. But not everyone agrees on which vendors lead the pack.

The latest marketing automation software rankings — crowdsourced G2 Crowd's Grid report released this month — proves the rankings companies don't exactly agree when determining leaders.

But they do concur on one thing — Oracle-Eloqua and Marketo deserve to be leaders. They were the lone vendors that got leader love in each of the five marketing automation vendor rankings we profiled. Salesforce-Pardot was ever so close, being named a leader in four out of five, with the fifth determining Salesforce-Pardot was a runner-up.

Gartner Names 6 Leaders in Resurgent Information Archiving Space

The financial crisis that started in 2008 changed many things. Financial companies closed down. CEOs lost their jobs. IT changed, too. Over the past few years data governance preservation has become a critical enterprise need. And Enterprise Information Archiving (EIA) is making a reappearance as a key technology to meet that need.

According to Gartner’s Magic Quadrant for EIA (registration required), technologies in this space are getting a second life as businesses turn to them to underpin enterprise strategies for compliance, information governance, e-discovery and the historical preservation of data.

EIA has been around for a long time — Gartner estimates almost 20 years — but with the economic crisis came increasingly complicated compliance requirements, resulting in enterprises searching for technology to help manage these complexities.