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Library Science, Not Library Silence

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It’s no secret that I’m a fan of adding information professionals to digital asset management teams. While the rest of us are focused on the how-much and how-to of making a new DAM fly, it’s an information professional’s job to ask, What are you trying to do?

It’s a question that can lead to more successful DAM programs, but it’s a question that is best asked by someone who knows what to do with the answer. And those people are all too often not in the room. 

Where is Apple Going With Its New Social Media Hire?

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Does Apple need a face(book) lift? 

Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.

Right?

For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media. 

We're just not sure which way yet.

Proof — its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.

Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand

Corralling Non-Microsoft Content in the Cloud

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Ten years ago, Yahoo and Google offered rapid creation of free file sharing and collaboration spaces — perfect for group papers, sports teams, families — in short, any group of people who needed to see a common, centralized set of files.

There's no shortage of Web hosted business-oriented file services in today's cloud era: OneDrive, OneDrive for Business, Box, Google, Dropbox, Salesforce Chatter, among others.

Most recently, Amazon announced its new enterprise cloud file sharing service, Zocalo. Zocalo will offer simple document feedback, centralized repositories, offline sync to laptops, phones and tablets, security and directory integration. As with many of these services, the costs are minimal to none, allowing users to stand up a new repository in minutes for a project with a credit card.

These services pose a real challenges for the Microsoft enterprise.

Confronting the New (and Not So New) World of DAM

DAM, 2014-18-August-Rose-Reading-Room.jpgAlthough digital asset management has arguably been around since at least the 1990s, the virtual explosion of multimedia has catapulted it near the top of the stack for many organizations. Despite its middle age, DAM is often presented like a new answer to the growing reliance on multimedia digital content and delivery.

There is a debate between: a. Those who see DAM as sufficiently different from other content management challenges and their solutions that it needs new strategies and new computer systems designed specifically with DAM in mind. And b. Others who see DAM as just a unique form of enterprise content management (ECM) for which today’s ECM systems, with a little tweaking, can do just fine.

Forget Community - 'Social' is Now a Commodity

Social Business, 2014-18-August-For-Sale.jpgRemember the glory days of Enterprise Social software? When startups were acquired and innovations were exciting? When we all believed that social technology could help us change the way we worked for good? Death to email!

The ESN crickets have been chirping for some time, because corporate social networking software is now a commodity, not a community. Disappearing are the days of hoping for ideation, serendipitous discovery, executive dialogue with worker-bees, and earning millions of dollars from new product ideas gleaned from conversations. The enterprise is tired of the hype; companies who have not seen success are ready to give up. With myriad ESN vendors, the proliferation of social features across productivity, storage and project management products, and an inability to prove that standalone enterprise social software has ROI, the commoditization will continue and eventually bury the industry as we know it. Think it’s not possible? I beg to differ for two reasons.

The Internet of Things Could Empower People with Disabilities

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Ubiquitous sensors are one of the driving ideas behind the Internet of Things.

The ideas is that we will put on and wear more and more sensors until they become pervasive — enabling everything we interact with on a daily basis to have the potential to offer us greater insight or context for our activities.

It's not hard to see how many of the devices already available are impacting our lives, even in small ways. There are thermostats that can learn from our habits and even be controlled remotely through our phones, window shutters that adjust automatically, depending on how much sunlight is coming through and objects fitted with RFID devices, which let us know when they pass through checkpoints.

All of these devices make life a little easier. But one segment of the population could potentially benefit even more than the rest from IoT technologies: People with disabilities — not just at home, but at the office and everywhere in-between.

Lindsey Pollak: Understanding Those So-Called Entitled Millennials

Connecting with Bill Sobel

Millennials been called a lot of things, including confident, connected and open to change. They're an important voting block in the US, but aren't very impressed by government solutions to problems. They like workplace flexibility, but crave in-person collaboration.

So how do you know what members of the Millennial Generation or Generation Y or whatever you want to call people who people who were born from the early 1980s to the early 2000s really want? You might want to ask Lindsey Pollak, a New York City-based nationally recognized expert on millennial workplace issues.

The iPhone 6: Is it Size That Matters Most?

For those who can’t wait to see what the iPhone 6 that will (supposedly) be unveiled on Sept. 9 looks like, we’ve got photos. Ok, not really, but Hollywood gossip site TMZ says it does. It apparently got them from a friend of an ex-employee of the Foxconn factory in China where many models of iPhones are made.

Now before you click over to that well respected source of tech news, chill. You can’t really tell how big the phone is, what kind of glass it uses, and, strangely, its body looks like the iPod 5.

Re.code, whom we consider to be more credible source for news like this, suggests that there may be two iPhones, one that is 4.7 inches and another that is 5.5 inches. Both of which are expected to run speedy new A8 processors.

We’ve also heard another rumor that at least one of the phones (if there are actually two) could be called the iPhone Air instead of the iPhone 6.

Friday Fun Day: Insider's Guide to Facebook Image Sizes

2014-15-August-Oven-Roast.jpgFacebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.

So it was with great interest that I stumbled upon a blog by Emily Goodrich. She's a technical writer at Heyo, a Blacksburg, Va.-based startup that wants to help small-business owners gain followers on sites like Facebook and Twitter and convert those followers into email captures and sales. 

Goodrich shared a marketing essential: a Facebook image size cheatsheet.

So You Think You Know WordPress

2014-15-August-My-Name-Is.jpgYou’re ready to develop your website. You're looking for a web CMS that’s secure, cost-effective, easy to maintain and customizable for your business. You wouldn’t consider WordPress, right?

This stigma has plagued WordPress, especially when compared to other available tools like Joomla and Drupal.

Fast, Flexible, Innovative: Why Networks Thrive

Social Business, 2014-15-August-Networks.jpgVienna, September 1901. A man you’ve probably never heard of, Ludwig von Bertalanffy, was born. A man whose theories are helping to shape the future of how you do work. Ludwig von Bertalanffy, let’s just call him LvB, is the forefather of evolutionary systems thinking — something you’d usually find described in dry university textbooks — but he has had a radical effect on how we depict and predict interactions in systems in biology, physics, anthropology and social sciences.

Why does this man born more than a hundred years ago make a difference to you now, sitting in your cubicle or reading on your tablet? Because LvB originated general systems theory that demonstrates why thinking holistically is critical to surviving and thriving and why reductionist perspectives lead to extinction.

Get Executive Buy-In for Digital Asset Management

2014-15-August-Picture-Taking.jpgWe live in an image rich world. We take thousands of pictures on our personal devices with ease. And brands are committed to visual storytelling now more than ever.

Like many organizations, you may find yourself at a crossroads between how you’ve managed digital content up until now and how you plan to address future digital asset management (DAM) needs.

Microsoft Extends a Hand to 10 Emerging IoT Firms

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Microsoft has just announced the 10 start-ups it has selected for its home automation accelerator program. Before you yawn, consider this: home automation technologies are providing one of the cornerstones of the emerging Internet of Things (IoT).

These companies have been developing IoT technologies that specifically target the home, with the emphasis on products that are user-friendly and affordable.

IT Should be Gardeners, Not Gatekeepers

Information Management, 2014-14-August-Deluge.jpgIt’s a deluge, you’ve been told. It’s a flood of biblical proportions. Data on your customers is more abundant than ever and the internet of things is only going to make it sky rocket. From terabytes to petabytes in 60 seconds!

You’ve probably also read that big data analytics tools and next generation customer information management systems mean that you, the competent but non-expert marketing analyst, can analyze these gigantic and mind-bogglingly complex datasets at the drop of a hat.

But then you look around your own company and see that customer data isn't standardized and has legacy issues, the analytics tools your company employs are beyond your comprehension and your IT department is cautious about allowing you to purchase tools for your own department.

It’s a common set of frustrations and it means that business users in departments like marketing, sales and operations have begun to take things into their own hands and are independently downloading user-friendly, efficient tools that get the job done.

Let DAM Do the Dirty Work

DAM, 2014-14-August-Washing.jpgCreating unique digital experiences aren't easy. If we look at how organizations address the challenges of content creation and management, it quickly becomes clear that we're struggling to match our content production capabilities with the speed of the market. If an organization is slow to collaborate, unable to share digital assets, or labors to fully utilize its content technology and tools to be productive, it will be slow to deliver digital experiences at the right time, place and channel. Here are three quick tips to improve collaboration and reenergize creative and marketing.

How SMBs Can Tap Into Big Data

2014-14-August-Big-Top.jpgBig Data isn’t as big as Big Data Hype. Yes, big data is doing some pretty cool stuff out there. But things are getting frothy. Can big data cure cancer? Will big data destroy privacy? Big data will yield millions in revenues! It is easy to feel like you have to jump onto big data now or you’re likely to get left behind.

Here’s the rub: big data won’t do any of these things. Highly skilled clinicians and biochemists will cure cancer. Bad privacy policies and poor data security will destroy your privacy. And skilled business people will find ways to capture millions in revenues. Yes, big data will help. But the machines can’t do it alone.

Make Your Global Email Marketing Hit the Target [Infographic]

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Are some common mistakes turning your global email marketing into a world-class mess?

A recent survey by a Waltham, Mass.-based Lionbridge Technologies of more than 570 people from 25 countries found many global email marketing efforts are falling flat. The reason: companies aren’t tailoring their messages for the unique global audiences they are trying to attract, don’t use a mobile-friendly format and are clinging to antiquated tracking methods.

Some may even be running afoul of local opt-in or privacy laws.

Enterprise Search Doesn't Fit in a 2-D Box

2014-14-August-Magic.jpgGartner's been getting a bit of attention lately. The Gartner Enterprise Search Magic Quadrant released in July resulted in criticism from Miles Kehoe, Stephen Arnold and Charlie Hull. Nuix heavily criticized the MQ on e-Discovery and Scott Liewehr has reservations about the Forrester Wave on Digital Experience Delivery Platforms. And now the lawsuit.

My own views on the Gartner Search MQ were a little less forthright. However the Search MQ raises issues which are much wider than whether the companies in the top right hand quadrant (Leaders) deserve to be there.

Intel, Michael J. Fox and Big Data: Fighting Parkinson's Disease

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You’ve been there. In the doctor’s office that is. You’re not feeling well and you want to tell the doc all about it, but he wants to ask you questions like: How would you rate the pain on a scale of 1 to 10? When did this start? How long does it last? How would you rate your sleep 1 to 10?

You answer the questions with what is, at best, a guess. And the doctor makes assessments based upon your answers. But is what he calls an “8” the same thing you call an 8? And what does “sleeping well” actually mean? (And, yes, we know there’s information like heart rate, blood pressure, lab work data to consider, but we’re putting that aside for the moment.)

Now forget about yourself and think of a Parkinson’s patient. Michael J. Fox or Intel’s Andy Grove may be the ones we “know” best, unless there’s someone in our personal lives who has been affected. Their doctors probably include some physical tests in their visits, like asking them to touch their fingertips to their noses or to walk a straight line by placing one foot in front of the other.

Patient performance on activities like these varies. We all have good days and bad. And treatments and research, especially for those who deal with hard-to-manage diseases are, on a large part, based on what a doctor observes during an office visit, what data a patient provides at a specific point in time and what existing medical research suggests.

This isn’t bad medicine. It’s everyone doing their best given the available tools.

Up until now, that is.

Discussion Point: How Big are Data Security Threats?

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You may have heard that some cyber criminals in Russia recently stole more than a billion user IDs and passwords — yes, that's billion with a "B."  

In the past year, online security and data theft has been making international headlines, as evidenced by huge security breaches at retailers like Target and Neiman Marcus.

How bad is it? With our lives becoming more digitally entwined, it makes sense that potential security threats are more visible. Think about how many times a day you exchange digital information using either an Internet connection or a mobile device.

Despite the security hysteria, experts say there are simple ways to take steps to tighten up your Internet security — whether for your own personal or business use. CMSWire reached out to a collection of Internet security experts to find what's going on.