With only 17 days left in 2013, our contributors did their best this week to prepare us for what's to come in 2014. From enterprise mobility to SharePoint to agile marketing -- they've got you covered. Bundle up, grab a coffee and enjoy our weekend reads!
Top Customer Experience Article
By now, you're probably catching on that 2013 was a year of change -- so marketing trends would be no different. What should we expect in 2014? More change, of course. Scott Brinker explained one trend to watch in 2014: The Year Agile Marketing Takes Off.
Everyone agrees that marketing needs to be agile today, at least in the sense of the adjective: nimble, able to move quickly and easily. But agile marketing isn't an aspiration. It's actually a relatively well-defined management methodology that began in software development circles back in the 1990s and has recently been adapted to serve the needs of marketers."
Last, but certainly not least:
- Avoid Churn: A B2B Guide to Voice of the Customer by Melissa Leon
- Think Outside the Marketing Box for Digital Analytics by Phil Kemelor
- 2014: The Year of Earned Social Marketing by Michael Idinopulos
- Content Strategy: On the Web, Context Kills, Speed Saves by Gerry McGovern
- How Did 2013 Change Content Marketing? by Joe Boon
- The Hidden Dangers of Customer Requests by David Diamond
- Online Communities Need a Spark? Turn to Original Content by Dennis Shiao
Top Information Management Article
2013 was an interesting year for SharePoint and Office 365. We saw a steady adoption of SharePoint 2013, while Microsoft's shift to the cloud left many wondering whether or not there was a future for SharePoint's on premises version. What does this mean for 2014? Steven Pogrebivsky shared his thoughts in 6 Predictions for SharePoint, Office 365 in 2014:
I predict new SharePoint features in 2014 focused on reducing the leakage of confidential information through better encryption, rights management functionality and other out of the box features so organizations don’t find themselves in their own Snowden situation."
This week's contender articles include:
- Four Big Data and Hadoop Trends for 2014 by Jorge Lopez
- 5 Ways to Insulate Your Organization from Big Data Pressures by Joanna Schloss
- How To Find the Best Analytic Tools for Your Business Needs by Pierre DeBois
- Hey CMO! Hey CIO! Work Together or Lose Everything by Virginia Backaitis
- Hey IBM, Oracle, Pivotal: HP Says Its Big Data Analytics Appliance Is Blazing Fast by Virginia Backaitis
- SAP Flexes Its Analytical Muscles, Hints of What's to Come by Virginia Backaitis
- HP Turns the Page ... to Cool? by Virginia Backaitis
Top Social Business Article
BYOD plateaued, mobile application platform buying frenzy, Samsung overtook Apple as leader in smartphones. Miss this news in 2013? Never fear, Hyoun Park updates you on what you may have missed in 2013 and what he sees coming in 2014 in his latest article, What You Need to Know about Enterprise Mobility for 2014.
The iPhone is quickly transitioning from an innovative groundbreaker to a standard, much as Blackberry was in the mid-2000s and Palm was in the early 2000s. Given what we know about Palm and Blackberry, Apple should be concerned."
- Social Fears and Anxiety in the Enterprise by Wendy Neal
- 2013 - The Year Social Business Got Real, What it Means, What's Next by Rachel Happe
- The Enterprise Collaboration Tipping Point by Oscar Berg
- A Cloud Based Intranet, Courtesy of eXo by Jed Cawthorne
- What Wearable Computing Means to the Enterprise by Daniel O'Leary