Atomz recently announced the latest upgrade to their hosted web application offerings. New features for Atomz Commerce include Large Capacity Search, Merchandising Controls, and Managed Relevance.
Atomz Commerce integrates search, promotion, e-marketing and content management capabilities to create a unique Guided Commerce experience for customers.
With 86 percent of all Internet purchases involving a search, comprehensive search capabilities are rapidly becoming the lifeblood of enterprise and commerce Web sites.
“In this age of online self-service, it is imperative that companies maintain control over the Web site experience they are offering customers — while at the same time letting customers find products ‘their way’,” said Guy Creese, Research Director at Ballardvale Research.
“Atomz Commerce provides back-end control through user-friendly site search and navigation capabilities, enabling customers to find what they want and commerce sites to sell more — creating a successful online shopping experience for both parties.”
Product features: Managed Relevance
is the foundation of the merchandising platform and provides fine-grained control over page query relevancy based on user-controlled interfaces and algorithms. This affords retailers enhanced control over the delivery of search results enabling them to present products in order of importance. Merchandising Controls
allow direct control over relevancy information based on any type of metadata, such as inventory, margin, SKU, brand, price, ratings, and sell through rankings. Merchandisers are given the flexibility to immediately adjust site rankings and relevancy to drive product sales. Large Capacity Search
offers capacity to handle millions of SKUs while providing interruptible crawling and indexing. Retailers are able to increase Web site content and SKUs to scale on-line inventories to mirror the products featured in real-world catalogs and retail outlets. Guided Commerce Query Management
generates relevant results based on broad search terms to help visitors find the products they are looking for. Example: If a visitor types “swimsuit” into the search box at Pacific Sunwear’s Web site this feature will push the visitor to the most relevant product categories, including “board shorts.” Automated Metadata Creation
looks at a Web page and automatically generates metadata to create a multi-faceted search. The automatic creation of metadata dramatically reduces IT effort and can decrease implementation time by as much as two weeks. Relational Metadata Queries
allows sophisticated queries to be performed on product metadata based on specific attribute information. For example, many sites display multiple SKUs per product page, based on variations in color, sizes, and other attributes. Learn more