A majority of publishers still are not taking advantage of efficient and cost-effective automated processes to repurpose their content for the Web, according to results of an independent survey conducted for Thomas Technology Solutions, Inc. (ThomasTech), a Horsham, Pa.- based software and systems integrator, and released here today at Seybold San Francisco 2003. The "Survey of Content Management Issues and Trends in the Publishing Industry" was conducted jointly by Amplitude Research, a private survey organization, and Altarum, a nonprofit research institution.
According to survey results, 76 percent of the respondents now publish content on the Web, and 63 percent of those handle the process in house. Of the latter, two-thirds use manual deployment methods rather than automated means.
"Considering the wide adoption of the Web as a delivery channel coupled with a continued reliance on manual deployment methods, it stands to reason that the industry could benefit from content management systems capable of handling cross-media publication," said Lynda Brooks, Vice President, Sales and Marketing, ThomasTech. "Such systems not only could speed up the publishing of content on the Web, but also could greatly reduce the expense of manual manipulation and tagging of content."
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