Combined Solution Will Enable Marketers to Optimize Productivity and Improve Management of Promotions, Brands, and Product Introductions
Interwoven, Inc., the world's next-generation enterprise content management (ECM) company, today announced an agreement with DoubleClick Inc. (Nasdaq: DCLK - News), the leading provider of marketing tools for advertisers, direct marketers and Web publishers, to offer a comprehensive Marketing Content Management (MCM) solution. Under the agreement, Interwoven will offer SmartPath(R) 5.0 to extend its Marketing Content Management capabilities SmartPath is a comprehensive MRM (Marketing Relationship Management) software application that enables marketers to manage marketing initiatives across the entire marketing supply chain optimizing core functions, including information management, production, operations, and team communication.
The agreement, which was driven by industry demand, has caused leaders in the financial services, retail, and entertainment industries to adopt the joint solution. "Starz identified a direct correlation between the effective execution of marketing campaigns, including the consistent use of supporting content, and the growth of subscriber revenues for our premium movie services," said Jim Porter, executive director of Post-Production and Operations at Starz. "We chose the combination of SmartPath and MediaBin Asset Server to help our marketing group operate more efficiently, so we're very happy to see Interwoven and DoubleClick take their relationship to a higher level."
Integrating Interwoven's MediaBin Asset Server 4.0 software with the SmartPath solution provides marketing organizations with the ability to accelerate time-to-market for product introductions and promotions while increasing marketing productivity. According to Gartner Group, Global 1000 companies spend 22 percent of all marketing expenditures, or approximately $270 billion, to produce, manage, and distribute marketing content. Interwoven's Marketing Content Management solution is designed to help marketing organizations increase their control over the chaotic marketing content supply chain.
"Interwoven has deep expertise in helping the world's most notable brands manage and distribute their most strategic content -- the marketing content that represents their products and brands," said Steve Pattison, vice president, alliances and business development for Interwoven. "Together with SmartPath, we are offering a powerful combination that addresses marketing's most urgent need to take control of a very complex process around the creation, management, distribution, and publishing of marketing content. With this joint solution, companies can introduce products and promotions faster, gain more control over their brands, and increase marketing productivity."
"The combination of enterprise content management and marketing resource management provides marketing executives with a better way to manage the complex demands of their global initiatives and operations, which makes our alliance with Interwoven a natural fit that will quickly translate into benefits for customers," said Michael Doernberg, vice president and general manager of Marketing Resource Management for DoubleClick. "DoubleClick remains committed to delivering solutions that are focused on marketers' needs to manage the increasingly complex marketing environment."
DoubleClick recently acquired SmartPath, which provides marketing resource management solutions to companies whose marketing operations are critical to their business. SmartPath allows organizations to more effectively manage the planning and budgeting, development, distribution and measurement of all their marketing initiatives - facilitating speed to market with more effective use of resources. SmartPath is the provider of choice for some of the world's most innovative companies including GlaxoSmith Kline, Wyeth, Progress Energy, Novartis, Victoria's Secret, Kohler and National Geographic Society.
Interwoven, Inc. is the world's next-generation enterprise content management (ECM) company. Interwoven's patented, award-winning ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management. Allied with the leading enterprise application providers, the Interwoven ECM platform provides complete, end-to-end content management for more than 2,700 organizations worldwide including Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter & Gamble, and Yamaha. For more information visit www.interwoven.com
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
Source: Interwoven, Inc.