After announcing the integration of Atex Content with Atex Web CMS in early January, Atex is just plowing ahead with new releases. Later this quarter -- at a date yet to be made public -- the content publishing giant is to introduce Atex Content Hub.

Details Unclear

If the release date is a bit unclear, then what users will specifically get with Content Hub is even murkier. However, according to Atex, it will give newsroom staff a solution that will view and manage all content running across a modern newsroom.

Currently, newsrooms are multidisciplinary places with media owners unwilling to spend on human resources and looking for technology to fill the gaps.

The result is that any content management system for the newsroom will have to be capable of managing audio, video, web, print and social media content as easily as it is used to manage one of these media.

Content Hub

And that’s exactly what Atex says the Content Hub will do. The idea, Atex says, is to create content for one medium for publication and then to send that content to multiple print and digital devices.

This content will offer access from one point into multiple repositories and give a bird's-eye view of all the content in a news organization. Users will also be able to take any content existing in one channel and publish it into another channel.

Content Hub’s common application programming interface adds functions to existing editorial and asset management repositories.

Our vision is to further enhance the solution by connecting to every available application, both internally and externally. We know that new channels add cost, and we are aiming to eliminate this requirement altogether. Therefore, automation as part of the repurposing process is the way forward,” David Montgomery, Atex VP of Product Development said.

The final thing that Atex promises is that all these content streams will be accessible through any platform, including PC, Macintosh, tablet and other mobile devices, and will come with connectors to Atex and non-Atex editorial systems.

Atex says that this means current client media companies will be able to upgrade without replacing their current newsroom technology.

However, when it comes time for these companies to re-invest in new systems, will Content Hub not just make Atex's other, previous software products redundant? Only time will tell. More on his when it’s released.