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As founder and chief marketing officer of a Seattle-based business collaboration software provider, Brent Frei’s not only close to Microsoft geographically. He’s worked closely with the company on a business level -- and, particularly, he knows a little about new Microsoft CEO Satya Nadella.

“Since the recent re-org at Microsoft and possibly also before the re-org, Satya has been very active in reaching out directly to ISVs (Independent Software Vendors) like Smartsheet to prioritize how best to get the cloud ecosystem rallied around Microsoft,” Frei told CMSWire. “And, it's more than lip service. We've been in direct contact with the senior folks that have made rapid progress in addressing specific infrastructure areas that enable third party apps to successfully operate with their products at enterprise customers.”

So was Nadella the right choice to become the Redmond, Wash. software and technology giant’s third CEO?

“We Seattle-based companies have a big stake in a strong set of thriving technology anchor-titans,” Frei said. “Clearly Microsoft is a central figure in that set. There has been plenty of concern in recent years that Microsoft's slow pace and progress into the cloud was the front end of a long decline. Satya is likely the best of the choices I'm aware of to address that head on.”

Microsoft’s Message Through Nadella

So what is Microsoft’s message with the hiring of insider Nadella, the company’s former executive vice president of cloud and enterprise?

Industry analysts told CMSWire the move sharpens Microsoft’s focus on cloud infrastructure and agile development and signals the organization’s investment into younger senior leadership (Nadella’s 46).

“The message is one of the new guard coming into leadership and setting a new course for the company,” said Charles Weaver, CEO of the International Association of Cloud & Managed Service Providers (MSPAlliance). “Naturally, it's a move that signals even more prominence on cloud computing. It also signals how the old guard at Microsoft are turning over the reins to a younger CEO, and one who does not come from the legacy software business which built Microsoft's success.”

James Staten, principal analyst on cloud computing and adaptive intelligence with Forrester Research, called the Nadella hiring a “sign of recognition that the direction and vision he has been executing on in the enterprise software and cloud group is the right direction for the company -- agile development, shifting the business to SaaS and cloud-based.”

Nadella is a “proven leader,” Staten added, “who can shift the often deeply engrained culture at Microsoft.”

And of course, as Ovum Research’s Richard Edwards pointed out, putting a 20-plus-year company executive in the top seat has its benefits.

“A 20-plus year veteran of the company, Nadella will undoubtedly have similar DNA to that of his predecessors, so continuity is likely to be as good as it gets,” Edwards told CMSWire. “As head of cloud and enterprise, Nadella understands the capabilities of Microsoft’s new ‘propulsion system’ better than anyone and, as a Microsoft ‘lifer,’ he will have an intimate knowledge of Microsoft’s overall capabilities, including its strengths and its weaknesses.”

Early Tests for Nadella

Nadella and Microsoft are not without their challenges. In a report released to CMSWire, the International Data Corporation outlined some of the major concerns for Nadella and Co.:

  • Can it sustain growth? Microsoft’s record recent quarter of $24.5 billion of revenue comes with a caveat: while the results showed strong year-over-year growth of 218 percent in the Devices and Consumer Hardware segment (think xBox and Microsoft Surface), it came at a low profit margin, according to the IDC. The cloud business under Nadella’s leadership grew year over year at 28.1 percent. Those two businesses combined? 26.5 percent of Microsoft's revenue in Q2. The previous quarter, they accounted for only 16.7 percent. Can the company sustain that growth going forward, the IDC asked?
  • Can it adapt fast enough? Microsoft must execute a full ecosystem vision in order to compete with Apple, Google and Amazon. The company's made enormous investments like Windows Azure, and in the network of global datacenters that support online products including Windows Azure, Bing, Windows Intune and Dynamics CRM. Have they begun to pay Microsoft back?