"Where Information Lives" has been EMC’s tagline for years and years. It’s always conjured up images of storage devices for me. But not anymore.

If you want to witness information that’s alive and being transformed, go sign up for Syncplicity. It's the ultra cool service you can use to manage your files on the cloud. (And, yes, it’s free for individual users, but after you try it, you might want to use it at work.) 

Like Magic, Only More Practical

Now if you’re thinking that it’s just another version of Dropbox, Box, SugarSync or any of the dozen or so other services that offer a SaaS model for file storage and sharing, listen up. Syncplicity literally manages content where it lives.

There’s no need to upload or download files to folders when changes happen. Instead, when there’s a change in a file that you “like,” the change shows up when you and/or your authorized collaborators next access it.

“It’s seamless,” says Jeetu Patel, Syncplicity’s general Manager and Chief Executive.

He cites the example of a large salesforce in the field that needs to immediately be notified of a price change. Pushing out emails and phone calls to all of them with the new price list isn’t only inefficient, but the emails could sit unopened as sales teams make client presentations using the wrong figures. Not good.

Jeetu_Patel_and_Leonard_Chung.JPGWith Syncplicity the new pricelist would simply show up, updated on whatever devices are turned on.

It’s like magic.

“Technology that is sufficiently advanced is like magic,” says Leonard Chung, Syncplicity’s Chief Strategist.

Syncplicity is Mobile, Multi-Lingual & Documentum Integrated 

Yesterday at EMC’s Information Intelligence Group conference in Vienna, Austria, Patel made several key announcements related to Syncplicity: