The enterprise file sync and share market is jam-packed with vendors. If we were to write an article every time one of them makes a tweak, there wouldn’t be enough time to do anything else. So needless to say, we’re not going that route.

However, when one of the vendors that dominates or is disrupting the space does something interesting, we think it’s worth bringing to your attention.

EMC Syncplicity wins time on the center stage today with its new Mobile First strategy. And no, we’re not talking about skinning a desktop experience onto an iPhone or iPad and changing the way the icons look — but literally changing the way you work. Syncplicity’s new app helps you work smarter, more collaboratively and faster.

A Quick Look Back

Remember the days of ugly enterprise apps, when doing some of the things you do at your desktop became possible on a mobile device? Sure, the possibilities were cool, convenience was the promise and the experience, if you wanted to go beyond reading what was on a screen and making a few brief comments, sucked. Many of us kept carrying our laptops with us when we traveled so that we could access the documents that we needed and get “real” work done.

Thank the tech gods that progress comes quick, that screens got larger and that iPads and tablets are quickly becoming more popular that PC’s. Never mind the world full of app developers who aim to delight us.

Most of us who work with and share documents on our mobile devices are reasonably happy with our experiences, provided that the cloud that houses our files and our connection to it stays happy.

Is mobile file sharing a game-changer? Five years ago it was. Today, it’s simply an enabler.

Mobile First: More than Going Mobile

While providing file sync and share functionality brings end-users convenience, it doesn’t leverage many of Mobile’s other capabilities (like location, tracking, and camera) at all.

And if you’re hell-bent on delighting your users, like EMC is, that simply won’t do. Last year the team at Syncplicity set everything aside (metaphorically) and started with a blank slate, asking themselves what the file sharing experience would look like if it had been built Mobile First. Syncplicity’s new mobile apps are the result.

It’s Not a Facelift

Everyone knows that users won’t use their apps unless they like them, so Syncplicity set out to build something that was both aesthetically beautiful and fun. “We were going for a better than consumer-like feel,” said Jeff Schultz, the company’s CMO. For Syncplicity this meant building a new navigational paradigm, contextual menus, and even contextual visuals like “time of day.” It sure beats looking at the file hierarchy shots that most of us envision when we think of file sync and share.

At Your Service

Syncplicity also knows what files and folders you’ve recently worked with, so the app makes it easy for you to access from your home screen. It’s also capable of alerting you as to what documents you need to look at and when.