EMC Syncplicity understands something few Enterprise Sync and Share (EFSS) vendors do: who its customers are.
Business users believe that the EFSS solution was designed with them in mind because it’s so aesthetically pleasing and simple to use.
IT managers and CIOs think Syncplicity was developed around their requirements, facilitating secure, enterprise-grade, mobile, cloud and on-premises sharing.
The genius of Syncplicity’s product, its functionalities and features, is that both groups believe they are right.
And they are.
In order for the solution to be successful over the long haul, it has to please not one, but two masters.
Jeetu Patel, Syncplicity’s general manager, is committed to delivering on the principle. “We thought long and hard about this,” precedes almost every new functionality and feature he describes.
Getting Rid of the Road Blocks
So later today when Syncplicity unveils StorageVaults authentication, you can rest assured that a great deal of thought went it to it. It was built to address two types of end user unease.
First, it looked at the enterprise information worker who refuses to have anything to do with the cloud because he doesn’t believe that his information is safe there. This type of individual creates a road block for himself and his coworkers when it comes to sharing and collaborating in a mobile first world.
And second, it looked at the IT manager who insists on leveraging encryption keys on cloud bound enterprise files.
“This cripples end users because they can’t run searches,” said Patel.
So while cramming all kinds of security into a solution isn’t difficult, it can cause friction.
And it threatens the enterprise, said Patel, because users who want to collaborate will simply find a less taxing, and inherently less secure way of doing so.
“A secure system that no one uses is by definition insecure,” he explained.
When the team of engineers saw this problem, they set out to address it with a radical goal.
“We said let’s make security enhance the user experience,” said Patel.
They did this by addressing the “trust issues” of both IT managers and individual users.
Putting Security in the Customer's Hands
The resulting solution is double barreled — it handles both the physical control and logical control of files.
The “physical control” concerns were addressed almost one year ago via Syncplicity’s policy driven hybrid cloud.
The logical control is handled via StorageVaults, a new customer-controlled layer of authentication that ensures the customer’s files are accessed by only customer-authorized individuals, without the complexity and overhead of managing encryption keys, and without impact to user experience.
“With StorageVaults, customers can control where files are stored based on user, group or folder—enhancing security and allowing them to manage data residency compliance,” the company explained. Adding that StorageVault authentication enables customers to have complete control over who can access their files.
And when it comes to providing access, only the customer has the authority.
Sharing Without the Agida
Nervous end users and CIOs can finally relax about enterprise file syncing and sharing, no chill pill required. Syncplicity has their backs.
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