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the Free CMSWire NewsletterLast post, I began looking at my picks for noteworthy enterprise CMS 2012 trends:
- The rise of Information Lifecycle Management (ILM)
- The evolving relationship between compliance and social media
- ECM goes viral
- Realistic retention
- Mainstream Enterprise 2.0
- Mid-tier ECM steps up to the plate
- SharePoint decision time
I’ve covered #1 - #3 already (so start there if you missed it). Let’s turn now to the rest of them…
#4. Realistic Retention
This is a big one, because it’s the culmination of over a decade of electronic records management efforts that have pretty much failed at large organizations. And this failure is not due to incompetence or negligence on the part of corporate records management functions, but rather that records management (RM) as typically practiced (and as it grew out of paper records management) is untenable, for two reasons:
- Retention schedules are too complex for business users to follow or for technology to support
- It’s designed for paper inboxes managed by RM specialists — doesn’t work for electronically stored information (ESI) managed by end-users
The result is that most ESI is retained forever, on multiple systems, and in multiple media despite all our best records management efforts.
In response, forward-thinking organizations are trying more practical approaches to RM, not to circumvent laws and regulations, but to find actionable ways to comply with laws using currently available technology. The two most promising of these are big bucket classification (i.e., 3 categories not 300) and doing away with event-based retention by finding non-event-based retention triggers to drive retention and disposition.
Jury’s still out on how successful these practical RM approaches will be, but we’ll definitely see increasing numbers of organizations moving to them in the coming year.
#5. Mainstream Enterprise 2.0
Enterprise 2.0 has been a hot topic for some time now, but for most organizations it’s been more theory than practice for a few reasons:
- Technology not mature enough
- Staying power of E2.0 uncertain
- Few precedents for real-world success beyond branding and marketing domains
However, in the last year or so, E2.0 technology has matured to the point where it’s better able to integrate E2.0 processes with core E1.0 business processes (e.g., customer service, product development, HR). Furthermore, everyday it seems like there are new examples of E2.0 successes across a range of verticals, not just Starbucks or Dell.
The upshot is that E2.0 is now a requirement for organizations in most verticals to remain competitive…and in those where it isn’t, it will be shortly. So 2012 will be a year of intensive E2.0 activity for more organizations than we’ve previously seen, across many more verticals.
#6. Mid-Tier ECM Steps Up to the Plate
Once upon a time, the enterprise CMS market for large organizations was heavily diversified, populated by many players each with different approaches to enterprise CMS solutions, as Figure 1 shows.
Figure 1 — Gartner ECM Magic Quadrant 2004
Since 2009, however, we’ve seen the enterprise CMS market for big organizations largely dominated by a few key players (IBM, EMC, OpenText, Oracle), as shown in Figure 2. But in the last year, mid-tier vendors (most notably Hyland) have stepped up to try to compete with the big four and are making inroads to large organizations beyond the departmental installs they’ve typically been limited to.
Figure 2 – Gartner ECM Magic Quadrant 2009
2012 should be a big year for some of these mid-tier vendors, and I expect to see them competing for business (and winning) against the big four at larger and larger clients.
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