In our first look at Gartner’s Magic Quadrant for Enterprise Content Management 2012 we saw that mobile, cloud and composite apps are increasingly important in the Enterprise CMS space. Now we will take a look at those vendors that made it into the Leader’s Quadrant.

Gartner’s MQ for ECM: Making the List

We'll begin with just a few words on the Quadrant itself. Every year, as Gartner draws up the research for this quadrant, the criteria change. Vendors get included or dropped according to those criteria.

When vendors are dropped, it doesn't necessarily mean that their offerings are less significant. Other factors can come into play: the market itself may have changed, the company may have been bought out by a larger vendor, or that the vendor’s focus may have changed over the course of the year. The same applies for those that have been added:

  • Added: This year, Unisys extended its functionality to cover the entire range of criteria for inclusion in the Enterprise CMS market, while M-Files, as we have seen over the past few months, has emerged as a mid-market ECM vendor with a strong focus on vertical content-centric applications.
  • Dropped: Adobe has been dropped, as its focus has shifted to WCM, customer engagement and digital marketing and it has not been actively developing or selling enough ECM components to deserve inclusion.

This year, Gartner's criteria for inclusion have shifted slightly, with scoring of functional capabilities as well as a focus on new combinations of technologies. This year’s inclusion criteria include:

  • Revenues from content management licenses or maintenance of a least US$ 10 million, or customer subscriptions of at least US$ 10 million for open-source vendors.
  • Active marketing of its product in two major geographical regions.
  • Have ECM software commercially available, with references to back it up.
  • Have an integrated content management suite with at least four of the components that we listed in our Magic Quadrant ECM overview.

Vendors are rated on how well they sell and support their ECM products and services on a global basis, along with installed base, pricing, customer support and satisfaction, and product migrations from one major release to another.

Gartner also assess the vendor’s vision of the market place. In practical terms, this means an assessment of how well vendors understand changing market needs, as well as their ability to adopt emerging functionality, and integrate with other content repositories.

Gartner’s MQ  ECM Leaders

Leaders in this MQ are those that are doing well, are prepared for the future with a clear vision of how they will progress into the future, have a strong set of channel partners, are present in multiple geographical regions, and are financially strong.

This year there are six Leaders (in alphabetical order): EMC, Hyland, IBM, Microsoft, OpenText and Oracle.


EMC has developed strategies that are aimed at improving the user experience and its industry solutions and cloud content management. Its acquisition of Syncplicity in May 2012 gave it the ability to share content across mobile devices.

  • Strengths: EMC has refocused on its strengths in the life sciences and utilities space with new industry solutions like Documentum Quality & Manufacturing Solution for Life Sciences and Documentum EPFM. It has put a lot of work into developing cloud content management with EMC OnDemand, which provides cost-effective content management in the cloud, as well as a number of other cloud applications. It has a strong content management stack with a range of products that are highly complementary to each other and which can manage the whole content life cycle better than most of its competitors. It is particularly strong in capture, core repository, process management, archive and records management as well as document composition abilities.
  • Cautions: It is still struggling to realize its full strengths in the storage hardware space to drive content management sales. It continues to see the erosion of its Documentum business because of its high cost and complexities in a market that is increasingly competitive. It also needs to develop its sales channels better. Its changing strategy on social content management has been confusing for customers.

Hyland Software

Hyland has a strong focus on vertical and horizontal solutions and strong history of execution across the midmarket, especially in the US and South America.