Strategies for managing information didn't change dramatically, but the different platforms where one could seemingly save, store and share information evolved quite rapidly. Whether we were on mobile devices, in the cloud or on premises, there was a lot of information and it wasn't always well-organized or well-secured.
Big Data Put Information Management in the Spotlight
In 2012, big data exploded. With so much information, there was a big push to employ methods for making sense of it all. Social analytics helped put the online behaviors into context, while predictive analytics served to suggest what actions and scenarios drive specific behaviors.
Improving how information is shared also helped improve the customer experience. Most of all, big data helped to give information management a purpose in 2012.
Although big data helped information management, it doesn't necessarily mean that companies successfully managed their information. With so much information to manage, many companies either didn't know where their information lived, had it living in duplication or living on public and private clouds.
In 2012, Google sought to assert itself as an enterprise document collaboration network by launching Google Drive. As such, it challenged Box and DropBox for their stake in the file sharing market, which resulted in advanced functionality across platforms.
Ultimately, however information management's biggest challenge was the user. No matter the platform, channel or network where they accessed, stored or shared documents, user error served to be the biggest threat to leaking sensitive information. Weak passwords, unsecure networks and the likelihood of losing their devices are not as easy to manage as it turns out.