As we continue our look back at 2011 and consider what 2012 and beyond might hold, our contributors shared their predictions, insights and expertise on all things social, information management, customer experience and of course, SharePoint. We were reassured that email isn’t dead yet, given insight into what customer experience might look like in 2012, asked "What would Darwin do?" and caught a glimpse of the next iPhone. Curious? Read on:
2011: A Few Surprises & The Year that Didn't Kill Email
Kevin Cochrane (@kevinc2003): ‘Tis the season to reflect on the year that’s quickly coming to a close. Definitive lists of all kinds abound, from Facebook Top 10’s, Amazon’s 10 Best-Selling Books and, of course, Baby Center’s 100 Most Popular Baby Names (hello Sophia and Aiden).
In that spirit, I offer up my own list of sorts: The Content Management Surprises of 2011. So without further ado…
- Marketing Drives the IT Agenda & Re-Emergence of Web CMS
- DAM Becomes the Topic de Jour for Digital Marketers
- Context Marries Data & Content for 1:1 Personalization
- Social Becomes Central to Marketing Agenda
- Convergence of Marketing Technologies into Emergent Digital Marketing Platform
Erik Hartman (@erikmhartman): The end of 2011 is near. Time to contemplate what 2012 will bring us and what won't make it to 2012. For some years now, email (born 1971) has been quite popular on the "dead list."
Facebook founder Mark Zuckerberg recently declared that email is dead. Is he right? Well, let's take a personal approach, and look at the facts from my everyday life.
2012: Who Needs Static Websites? I've Got a Tricorder!
Jeroen Verberg (@jverberg): It’s that time of year again. Time to reflect on what we did this year and what the next one will bring. 2012 looks to be just as great — and we think some big changes are coming. Here are our top 12 predictions for what will be coming in 2012.
- Content as a REST Stop. Content as an Accessible Business Platform
- Big Data Comes To Web CMS
- Social Business Process & Governance Become Priorities
- Contextually Aware Content And Behavioral Targeting — The New WEM
- RIP Websites — The Web Is Now Everywhere
- Best of Breed Across the Enterprise
- The “Triple Play” of Intranet, Extranet & Internet Merge
- SEO Evolves, Becomes More Social
- Textual Content Gets a Demotion — Video is Crowned King in 2012
- At Least Two New Interfaces in 2012
- The Internet of Things Says “Hello World”
- Social & Web Merge And Become Hyper-Personal
Deb Lavoy (@deb_lavoy): Seriously.
This past summer, I took a cab from SFO to downtown SF. I pulled out my credit card to pay the tab, and the cabbie hands me his iPhone — with a little thing stuck in the earphone jack. It was a tiny little credit card swiper. Moments later I read the email receipt of this transaction on my iPhone. This was significant because a taxi driver in D.C. a few weeks earlier had told me how expensive it is to have a traditional card reader in his cab, so I'd better have US$ 50 cash if I want to get to the suburbs. Then, on the airplane, flipping through that catalog that no one ever buys from, I saw a blood pressure cuff for iPhone. It's also available at Walgreens, which qualifies it as mainstream for me. The FDA recently approved a Blood Glucose monitor for the i-devices. A little Google time shows me that there are also body-weight scales, projectors, and high-end microphones available. Not to mention pedometers. Actually, let's do mention pedometers. Nike mapped data from runners in London over a 15 day period. Early starts, late starts, distance runners, sprinters, neighborhoods. It's inspiring, cool, social, big data and beautiful. It is action as art. I love Nike.
Rachel Happe (@rhappe): While prediction columns can get voluminous and repetitive this time of year, it is a great time to take stock of where we have been, where we want to go and where we think everyone else is going. Looking back at where we’ve been is relatively easy but articulating what we want is hard and trying to predict where others may go is challenging indeed. However, I am a big fan of stating intentions — it’s the first step in proactively getting where you want to go. It is also a useful exercise to think about what might happen around us, even knowing that we won’t be completely correct.
- Acute lack of talent & expertise
- Momentum dip
David Hillis (@davidhillis): It’s that time again. With 2011 coming to a close and 2012 swiftly approaching, it’s time once again to make my predictions for what the coming year holds for the content management industry.
- Big Data Meets the Web CMS
- Tablets Become a First Class Web Platform
- Websites Will Become the New Landing Pages
- Microsoft .NET MVC / Razor Will Become #1 Template Technology
- Salesforce.com Will Change how Web CMS is Delivered
- Forms and Data Processing Become “Solid State” Web CMS Feature
Simon Lande: 2010 was the year that businesses were introduced to the idea of managing web experiences in the sense that they were encouraged to actually do something about it. 2011 has been the year that organizations tried to do that something — with varying degrees of success.
David Lavenda (@dlavenda): "The doctrine of natural selection or survival of the fittest….implies that when variations…of a beneficial nature happen to arise, these will be preserved.”
Charles Darwin, “The Origin of Species” — Chapter VII
Today’s conventional wisdom says businesses already recognize the benefits of introducing social technologies like wikis, chat and microblogging into the organizational workflow. It’s just a matter of making the technologies available to employees who are already familiar with Facebook and Twitter.
Why, then, do we see such dismally low adoption of social technologies?
Did Someone Say SharePoint?
Mike Doane (@mikedoane): Without being able to find documents quickly and easily, employees lose valuable time. By creating and maintaining strong taxonomies, enterprises ensure that easy access to important documents are maintained. In my last post, I demonstrated the necessity of good metadata to access digital assets. With this post, I explore how everyone across an enterprise can contribute to strong metadata in SharePoint 2010.
The Art of SharePoint Success: Strategy - SharePoint as an Information & Knowledge Management Infrastructure
Symon Garfield (@symon_garfield): This is article seven in the series exploring the Art of SharePoint Success, a framework for achieving long term business benefits from investments in SharePoint-based change initiatives.
There are four elements to the framework:
Above were just some of the thought provoking pieces from last week. The following are also must reads:
- Glenn Smith's Intelligent Business Operations: BPM & Analytics in the Event-Driven Enterprise
- Chris Bucholtz's 4 CRM Predictions for 2012: Integration, Acquisitions, Assertions & Mistakes
- Kimberly Samuelson's What Tops the CIO's Wishlist for 2012?
- Maria Ogneva's Is Your Business Working at the Speed of Now?
- Gerry McGovern's E2.0:How to Increase Productivity in the Digital Workplace
- Rob Vandenberg's Accelerate Overseas Growth in 2012 Using Content Management Systems
- Darren Mathis's Make it Simple: Information Management and Communications in 2012