Is Box Too Distracted to Care About Deal with Oracle

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You’d think that Aaron Levie would find it significant that Oracle has announced the integration of its Marketing Cloud with Box. But we haven’t heard a peep about it from Levie or anyone else at his Los Altos, Calif.-based Enterprise File Sync and Share (EFSS) start-up.

Box didn’t put out a press release about the “expanded” relationship, which it did in the past with other big deals like Samsung and AT&T.

Box responded to our request for comment late today by stressing how excited everyone was about the deal, despite the notable lack of publicity about it.

The company’s communications team added that Niall Wall, senior vice president of business development at Box, had included a supporting quote in Oracle’s press release — which noted that he, too, was "excited to extend our partnership with Oracle.”

Tempered Excitement

Maybe Box is busy with something else, like prepping for its IPO road show? The latter is pure speculation on our part.

But why wouldn’t Box be shouting from the rooftops or at least writing a blog post or press release that the second largest software company on the planet is making its EFSS solution strategic to one of its more important cloud solutions?

Box may be worth as much as $2.4 billion. Oracle’s revenues are reported to be around $37 billion.

Oracle wrote that the integration with Box is “a first of its kind and streamlines content marketing processes and enhances collaboration on its Marketing Cloud” and that it provides customers with "the ability to centrally store and manage marketing content on the Box platform.”

Box Extends 'Oracle's Leadership'

While we might have dismissed it as routine, Oracle goes on to say that “the (Box) integration extends Oracle’s leadership in the content marketing space by helping customers further increase engagement, improve lead quality and turn prospects into advocates.”

And not just that, but Oracle also practically makes a sales pitch for Box calling it a “best-in-class content collaboration platform” and explains how the integration gives Oracle Marketing Cloud customers the ability to work with tools like Microsoft Office  and PDFs that can be  instantly converted  into HTML5, simplifying the creation of effective marketing campaigns.

For those who are interested in the particulars of the integration, information is available here.

Sure Box Has Many Partners, But…

We get that Box has over 500 partners and that every integration helps it achieve its mission of defining Enterprise Content Collaboration space and becoming the platform of choice and that, maybe, it can’t make a lot of hoopla about every win.

But as the default EFSS “go to” on Oracle’s Marketing Cloud, we’d think they’d want to make a peep unless …

Title image by Mr.TinDC  (Flickr) via a CC BY-NC-SA 2.0 license.