With all those cloud-based apps, shouldn’t they talk to each other? That’s the reason cloud-based app integration is beginning to heat up, including new vendor Kevy. The Atlanta-based startup announced this week a platform that offers plug-and-play cloud connectors for quick integration.
The platform enables companies to synchronize data across their cloud apps, and provides best practice recommendations, object and attribute level mapping, support for new and updated records, an interactive preview mode and data syncing as fast as real-time.
Instead of System Integrators
Kevy Founder and CEO David Cummings said in a statement that, as companies embrace cloud computing and “the number of cloud app vendors proliferates, there is a huge need and a huge opportunity for a company like Kevy to provide a common solution to integrating those apps.” He added that his company’s platform “immediately gives companies better visibility” into useful, coordinated information.
The first priority for Kevy is providing connectors for applications in email, e-commerce, CRM and marketing automation. In its announcement, the company pointed to Web performance management vendor Rigor, which is using the platform to sync data between its marketing software and other systems.
Logos of some of the apps connected by the Kevy platform. From Kevy.com.
Small- to mid-sized businesses that don’t generally hire system integrators are key targets for the platform. Kevy noted such other use cases as companies that want to see shopping cart orders in their email marketing systems, or billing and payment records in their CRM.
To appeal to these businesses, setup is designed to be IT-free, where users choose their sync frequency and data-to-move via checkboxes and other quick interactions. Monthly fees are based on amount and frequency of synched data, and do not require a long-term commitment. Kevy’s competitors include Boomi, Informatica and SnapLogic. In September, SnapLogic received $20 million in a new round of funding.
In October, Cummings sold five-year-old marketing automation vendor Pardot to ExactTarget for nearly $100 million. Kevy’s co-founder and president is Ed Trimble, founder and former CEO of EzGov, which offered e-government solutions.
- The Future of Digital Marketing: 8 Trends
- How Is Hadoop Like Teenage Sex? [Infographic]
- 6 Predictions for SharePoint, Office 365 in 2014
- What You Need to Know about Enterprise Mobility for 2014
- Hey CMO! Hey CIO! Work Together or Lose Everything
- 5 Ways Marketers Can Improve the CMS Experience
- 2014 Predictions: What Side of the Future Are You On?