The Enterprise File Sync and Share (EFSS) Market is competitive, to say the least. Last year’s strong performer can become leader of the pack in as little as a year. EMC Syncplicity proved that when it went from a Positive (Vs Strong Positive) in Gartner’s Marketscope last year to a Leader in its EFSS Magic Quadrant this year.

Which “Challenger” will broaden its vision and build out its capabilities quickly enough to make it into the Leader’s Quadrant by 2015?

Let’s take a closer look at what Gartner’s EFSS Challengers (Dropbox, Google, IBM and Microsoft) have to offer and where Gartner said they fall short. If you haven’t read our coverage on Gartner’s overall report and the MQ Leaders, it’s here.

Dropbox’s Play May Open Doors

Everyone loves Dropbox. OK, maybe IT managers and compliance officers aren’t that psyched about it because they think it isn’t Enterprise-worthy. And we’re not referring to polish, UI or UX when we use that term; we’re talking, in Gartner’s words, about “content-aware data loss prevention, built-in DRM encryption, HIPAA and FISMA certifications”. They’re all missing.

And while Dropbox may indeed lack those kinds of things, Dropbox for Business may be able to provide them in the near term. Gartner said that the company has already added features like administrator views of activity, separation of personal and business data into different accounts and remote wiping of business data from users' devices and so on.

The analyst considers Dropbox for Business to be Enterprise worthy enough to qualify as “a viable offering for organizations that aim to enable modern collaboration in their workplaces, worrying less about IT control and data protection and concentrating, instead, on user satisfaction.”

Among Dropbox’s assets, according to Gartner, are ease-of-use, its large consumer base (meaning that it is the file-sharing solution of choice in the personal lives of most workers), the way it works with corporate workflows such as collaboration, content management, editing and so on…

Gartner points out that being a “cloud only” solution may be a detriment, but we suspect that it’s one that Dropbox may eliminate once it leverages the assets of MobileSpan, a recent acquisition. It also highlights the lack of a Windows phone client, which it can easily build, provided the demand is there.

Will Dropbox make it into the Leaders Quadrant next year? As long as it keeps its focus on the Enterprise, there’s a good chance.

Leave it to Google

Only Google could enter the  challenge without intention or an articulated plan. At the time Gartner authored its EFSS MQ report, Google Drive for Work had not yet been announced. This means that Gartner’s evaluation centers on Google Drive, a more general offering that ranges from being available as freemium for consumers to part of the Google Apps for Business suite that C-level execs make purchasing decisions on. It’s worth noting here, that neither Gartner, nor we, are comparing apples to apples here. That being said, Google Drive in its more generic sense makes an impressive mark without necessarily meaning to. (This has huge implications for Google Drive for Work, provided that Google doesn’t lose its focus.)

Gartner writes that Google Drive is a good option for companies who need to migrate e-mail and “and other collaboration tools to the Google Apps suite or prioritizing on cloud storage services.”