It may be a newbie, but already Office 365 Home Premium Edition -- also known as Office 2013 -- has gained considerable traction in the productivity suite space, and has just announced that it has passed the 1 million subscription mark.
Clearly, Office 365 has been around for a long time, but the new edition that was released just over three months ago is already making its mark and is, according to Microsoft, the best-selling Office edition ever.
Office Subscription vs Packaged Edition
That’s quite a claim considering all the different editions that have been released over the years, but according to John Case, corporate vice president of marketing for the Microsoft Office Division on a recent blog post, it has been selling at an average rate of more than one edition per second since it was launched.
Just to be clear what we are talking about here -- "The new Office" refers collectively to the Office 365 subscriptions, including Office 365 Home Premium, Office 365 University, Office 365 ProPlus, and the Office 2013 suites, including Office Home & Student 2013, Office Home & Business 2013, Office Standard 2013, and Office Professional 2013.
What is absent in the figures is how many packaged versions of the new Office it has sold. With that figure it would be possible to see how successful Microsoft’s strategy of trying to get people to sign up for subscription services has been.
The current pricing on a monthly basis makes the subscription model extremely attractive for small businesses and individuals who don’t want to fork out a pile of cash up front from Office.
The Office 365 Home Premium cloud productivity suite costs US$ 100 per year (US $8.33 per month), along with Office 365 University, which sells for US$ 79.99 for a four-year subscription. In Europe it costs €10/ month, or just US$ 13 per month, which puts it on the expensive side, although still easier than cost price in retail stores.
Case also points out that with subscription services users are always operating on the latest edition, with regular updates promised by Microsoft as the product develops.