Microsoft owns the enterprise. Don’t expect it to be letting go of even the tiniest sliver anytime soon. In the last few months the world’s biggest software company has upped its data game, its analytics tools, its database, brought Office to the iPad and new Enterprise File Sync and Share (via OneDrive) capabilities to businesses.

Getting Sticky

Though all of this is easy to say, it’s substantial, especially when you consider that sales of its “new” and/or ”new and improved” products are booming. Take for example that Office for iPad has been downloaded from the app store 27 million times in just over a month, that SQL is growing faster than the competition, and that its BI and Analytics tools rank near the top of Gartner’s Leaders Quadrant.

And if that isn’t enough to stake the future on, yesterday at Microsoft’s TechEd conference in Houston, the company announced a whole slew of new products, features and tools for the Mobile-First, Cloud-First world which it (and many, many other vendors) is in the midst of defining.

One interesting part of Microsoft’s definition, according to Brad Anderson, corporate vice president of Microsoft, is that the public cloud should be considered part of the data center.

The cloud is integral to your data center from this point forward,” he says. “And the cloud is going to deliver things to you and enable you to do things you've never been able to deliver to your customers and to your end users in the past.”

Microsoft’s Cloud-First Enterprise Play

Not all clouds are created equal, says Anderson. He insists that choosing a hyper scale vendor (public cloud provider that is literally deploying hundreds of thousands of servers per year) is a must. Ditto for a cloud that is truly enterprise-grade, meaning that its provider will comply with “regulatory laws and the things that we're going to have to deal with from a data sovereignty perspective, and will build those capabilities natively into the public cloud.” And lastly, the public cloud provider should already be delivering hybrid cloud capabilities. “You want that ability to be able to build an application on any cloud, deploy in any cloud. You don't want to be locked in, you have to have that flexibility,” he says.

Who provides such a cloud? Microsoft, of course. Its name? Azure. Anderson says that it’s getting two billion authentications per day.

Microsoft Paves the Way to the Cloud

The task of moving data from on premises to the cloud might seem daunting to some, but Microsoft hopes to make it more manageable via ExpressRoute. It makes it easier and faster to move information to and from the cloud. This capability can be leveraged via Microsoft’s alliances with providers such as AT&T, BT, Equinix, Level 3, SingTel, TelecityGroup, Verizon and Zadara Storage. Microsoft says that ExpressRoute offers enterprises new options for embracing the cloud, including fast speeds, security and reliability features, and low latency.