ORLANDO, Fla. -- Enterprise information is like, well, pasta sauce.

It's constantly tinkered with -- by perfectionist chefs. It's altered, adapted and, if not to its creator's liking, simply discarded.

"Information is not inert," Muhi Majzoub, senior vice president of engineering at OpenText, told CMSWire. "It has context. It changes state, can be replicated, modified or destroyed."

Managing enterprise information today requires a "digital transformation" and recognition that we live in a "digital first world," he added.

Hence, the theme of this year's annual conference for the Waterloo, ON, enterprise information management provider: Simplify, transform and accelerate in the digital first world.

Masters of Information

OpenText Enterprise World is about the present and future economy of information. It will examine ways organizations can implement technologies "to secure their place in the digital first world," said Majzoub, who will be attending the 1,500-person conference at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla., this week. 

"Enterprises must be masters of information. They must leverage its value and ensure a frictionless flow of information coursing through their digital enterprise," he added.

He called the proliferation of information staggering, with each packet "a potential boom or bust, reward or risk."

"At this pace," Majzoub said, "we are approaching an inflection point where digital-first enterprises will no longer be within reach of their competitors."

Good Times

In the land of Mickey and sunshine, the 8,200-employee Canadian powerhouse has plenty to smile about. It just came off what CEO Mark Barrenechea called its best first quarter in company history -- ironically because of the cloud, which supposedly doesn’t often show up in the sky in this Central Florida tourist trap.

OpenText expects cloud services to account for 28 percent to 33 percent of total revenue in fiscal 2015. In the most recent quarter, OpenText's net profits rose to $64.6 million from $30.6 million a year earlier on revenues of $453.8 million, up from $324.5 million -- up 40 percent in the past year. Of that revenue, the cloud services business accounted for $150 million. 

It's constantly cited as a leader in areas like web content management and enterprise content management.

A Year Earlier

All this 2014 momentum began last year when OpenText released its EIM software suite, composed of five harmonized parts. It included a series of rollouts -- a content suite, process suite, experience suite, information exchange suite and discovery suite.

Its bread-and-butter is allowing end users to search across the enterprise for information and manage, discover and leverage information across all systems.

Red Oxygen's other perk, former CMO Kevin Cochrane, told us last year, is its unified platform approach, which allows organizations to adopt strategies for managing both structured and unstructured content within the enterprise.

Suite Refresh

Majzoub called the Red Oxygen release a “complete refresh of our EIM suites in order to meet the ever-changing/evolving needs of our customers," adding: 

Red Oxygen was a milestone release for OpenText, bringing together products from across our entire portfolio, updating and offering them to customers as dedicated suites – as opposed to stand alone products."

Shortly thereafter, OpenText launched its 2020 Agenda, a manifesto aimed at highlighting the challenges and opportunities faced by enterprises as they transform their organizations for a digital-first world.

2015 Plans?

What's up for the rest of this year and beyond? Well, that's kind of why we're here this week, to get the lowdown on new products from OpenText.

Majzoub said 2015 twill see more innovations around OpenText's core, strategic, pillars of enterprise content management, customer experience management, information exchange and business process management and discovery. Also expect "further developments in the cloud, as well as on-premises, managed services and hybrid solutions."

Title image by Annalisa Antonini (Flickr) via a CC BY-NC-SA 2.0 license.