In the past it has often been difficult to get information out of Oracle. In fact, it was often the case that enterprises outside of the US knew more about what was happening at Oracle than those within, as executives toured the globe for the launch of one product or another. However, Mark Hurd, President of Oracle, has said he will remedy that by giving regular press briefings. The first one held last night focused on the cloud, Oracle’s business vision for the cloud, and that old chestnut from yesteryear, Sun.

The briefing lasted all of 30 minutes and, as Hurd himself said, contained very little that was new. In spite of this, the fact that Oracle has taken this step in itself is a welcome move forward and one that needs to be encouraged with Oracle, as well as a few of the other IT giants. He was joined by Oracle executive vice president Thomas Kurian.

Over the course of the half hour, Hurd and Kurian outlined some of the releases that we can expect over the next few months without being very specific about them.

Oracle Cloud Services

The cloud and Oracle's cloud business was the main item on the agenda. Hurd explained that in the coming months the lines between public cloud services and the private cloud will become more and more obscured as Oracle continues to expand its range of cloud services across SaaS, PaaS and IaaS.

Highlights to watch for include the introduction of new social cloud services as well as developer services to ride on top of its PaaS offering, which will complement the Data and Java services as a service.

As a business strategy this means that Oracle aims to deliver everything for every part of the stack from microprocessors to databases and to middleware. So far, it seems, the strategy has been successful as Hurd says that Oracle now has 10,000 cloud customers that cover 25 million cloud users globally -- nine of the top ten SaaS providers are powered by Oracle, he said.

To power this, Oracle now has two data centers in Europe and two in the Asia Pacific region on top of those in the US to cater for international demand and data needs, although it seems unlikely that it will be able to manage with this as demand for cloud services and data storage grows.