My prediction record for 2012 was pretty good. I was dead on, ahead of the pack and stood alone in predicting that companies would be using the product strategy lens on APIs to drive business outcomes. I did not predict that it would result in an all out API war resulting in the mass proliferation of "walled garden strategies", but even Nostradamus didn't bat 1000.

I wanted to challenge myself this year in making a highly bold prediction that could, somehow, be more singularly unique than last year's prediction about something that was at that time so obscure as APIs. So here it is -- Big Data will find its Andy Warhol.

Warhol Transcended Banality 

Yes. I know. You're saying: "Big Data? Andy Warhol? WTF?". Please remember two things: First, the most unique predictions are not necessarily going to be the most crazy sounding predictions, Second, the crazy ones are also the most entertaining! So with these in mind, please do me the honor of allowing me to explain this heretofore unsaid thing.

Many people are familiar with Andy Warhol's work, given that it is tremendously valuable, iconic and meaningful in a way that defies a simple description. Casual fans however, are not aware of who and what inspired his work. Jasper Johns, a big influence on Warhol, was a pioneer in finding beauty in the mundane. Johns believed that even a plain chair could be viewed as art in the right context. Warhol was the one who took this esoteric concept and made it resonate with people all around the world, most importantly for people who had no real interest in art what-so-ever.

You don't have to be an art lover to know a Warhol on site, or to rattle off the famous pieces of work like the campbell's soup can or the screen paintings of Marilyn or Mao. Warhol very eloquently found and communicated transcendent meaning in the most banal of objects and images. This sustainable resonance that spread around the world is Warhol's legacy.

Examples Abound

Many people are familiar with Michael Jordan's basketball career. It was his grace and fluidity combined with his dominance that entranced so many people around the world. Jordan and Warhol were kindred spirits spread across time and domain. Warhol made the most mundane objects and images interesting to people outside the art world. Jordan made basketball relevant and meaningful to a global population that did not have any real regard for the sport. Whether it was his last season with the Bulls or his Dream Team performances in the olympics, the tickets to see him fly to the rim were the objects of desire around the world.