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Reflections on Strategic Risks: What's in a Name?

risk.jpgSurveys say people are paying more attention to so-called “strategic risk.” 

The latest from Deloitte, called Risk Angles, says:

Strategic risk is not new; however, in a world where risks are hastened along by business trends and technological innovations, strategic risk management has taken on new urgency. In fact, according to a recently published global survey of more than 300 companies, conducted by Forbes Insights on behalf of Deloitte, 94% say they aren’t just increasing their focus on managing strategic risks; they are changing how they do it – most often by incorporating strategic risk management into their business strategy and planning processes.”

There’s a Strategic Risk Management magazine, my friends at RIMS (the risk management society) have a paper and web page on strategic risk management, and according to a report from IIA, internal auditors in the USA need to pay more attention to strategic risks. In fact, earlier this year the IIA released a Practice Advisory (which is considered “strongly recommended guidance”) on “Internal Audit Coverage of Risks to Achieving Strategic Objectives.”

This sounds right, but it is worth exploring further.

What is Strategic Risk?

RIMS says that

Strategic Risk Management (SRM) is a business discipline that drives deliberation and action regarding uncertainties and untapped opportunities that affect an organization's strategy and strategy execution.”

A 2011 article by (originator of Deloitte’s excellent Risk Intelligence series) Mark Frigo and Richard Anderson, “What is Strategic Risk Management,” defines SRM as

a process for identifying, assessing and managing risks and uncertainties, affected by internal and external events or scenarios, that could inhibit an organization’s ability to achieve its strategy and strategic objectives with the ultimate goal of creating and protecting shareholder value. It is a primary component and necessary foundation of Enterprise Risk Management.”

The IIA doesn’t really define strategic risk, but says “Executive management is responsible for identifying and managing risk in pursuit of the organization’s strategic objectives. It is the board’s responsibility to ensure that all strategic risks are identified, understood, and managed to an acceptable level within risk tolerance ranges. Internal audit should have an understanding of the organization’s strategy, how it is executed, the associated risks, and how these risks are being managed.”

In Risk Angles, Deloitte defines strategic risks as “risks that have a major effect on a company’s business strategy decisions, or are created by those decisions. So they tend to have a larger and more widespread impact than the other types of risk that businesses have traditionally focused on, in areas such as operations, finance and compliance.”

Leaving aside the error in some of these definitions that risk management is only about the downside and not the seizing of opportunities, there is a larger question:

If risk is the effect of uncertainty on objectives (the ISO definition, but if you read COSO ERM carefully, you will see they essentially say the same thing), then how is “strategic” risk different?

In fact, if a risk doesn’t have a significant potential effect on the organizations strategies and goals, why should we worry about it?

Aren’t all risks that matter therefore “strategic risks”?

A compliance risk can significantly affect an organization’s ability to achieve its strategic goals. Just ask JP Morgan Chase as they consider their multi-billion dollar fines.

 

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