With Info360 almost a month away, we took the opportunity to talk with its organizers to learn more about the trends and topics dominating this year’s conference. As you may remember, last year we talked to a variety of vendors about how they manage the content and chaos in the enterprise. So much has changed in the past year, you may wonder how three days of breakouts, sessions and exhibitions can begin to tackle it all.
We spoke with Wendy Loew, group show director, Questex Media Group, the sponsor and producer of info360, and David Zwang, Publishing Xchange Chair of the On Demand Exposition, about what attendees can expect from this year’s conferences.
Social, Local, Mobile
The theme of this year's conference capitalizes on the emerging trends and technology happening within social media, localization and mobile industries. Among the fourteen conference tracks, sessions will address these SoLoMo trends while providing real-world examples and case studies about how successful campaigns have been implemented and assessed.
Additionally, through the course of assembling the conference tracks and sessions, Loew and Zwang noticed a few recurring themes. Whether it’s delving into the challenges and benefits of BYOD, knowledge-sharing opportunities or balancing existing content channels alongside the evolution of new channels, info360 and On Demand aim to connect users with best practices.
Here are a few sessions that we'll be attending:
- Implementing Cross Media Solutions
- What Comes After The Honeymoon Period: Getting to Phase Two Success with Social Business
- The Gamification of Everything
- How Big Data is Changing the Newsroom
- The Benefits of Digital Workflows: ROI and Beyond
- How MLB.com ‘Hit it out of the Park’ with Collaboration in the Cloud
- Winning the Battle for Attention with Content Curation
A Functional Conference Layout
As frequent conference-goer know, it’s often hard to take advantage of exhibition hall opportunities and breakout sessions. Most convention centers separate exhibit halls from the rooms used to host sessions and workshops. Moving between the two can be exhausting, if not completely impractical. This year, Loew and Zwang boast that all sessions and exhibits will be on the same floor and there will be no conflicting show hours with breakout sessions. Such slight changes will make it easy for attendees to enjoy the entire show.
One of the biggest challenges of most conferences is the ability to transfer the information gained to the powers that be back at the office. Fortunately, those who have already registered to attend info360 include members of the C-suite and director-level decision makers, as well as marketers and publishers. Loew and Zwang also note trends in the types of job titles represented among attendees. For the first time, they’re seeing social media strategists and community managers join the ranks, indicating a more organizational shift in how companies are approaching content management and collaboration.
1-, 2- and 3-day passes, as well as full conference passes are available. Register now!