File sharing and syncing app SugarSync has decided to do away with its free version starting next February in favor of a paid approach. That means customers using the company's existing free version will have to start paying or get ready to migrate their content from the SugarSync system.
Free Trial Still Available
Existing paid SugarSync customers will not see a price increase, but the company wants to focus on business customers from now on, Alan d'Escragnolle, vice president of marketing, said in an interview.
Many companies offer free online storage, he said, so that kind of service can be found elsewhere. SugarSync is really for the prosumer and for small businesses that need to share files across devices, he added. However, storage services like Dropbox and Google Drive are increasingly moving into the business space as well, so the SugarSync team likely knows it has to start bringing in more money to stay competitive.
Furthermore, SugarSync is going to be rolling out a series of new features next year, d'Escragnolle said. No details were given on upcoming features, except that they partially based on longtime customer requests.
The company as been closely listening to its customers, d'Escragnolle said, and it is with that understanding that it is rolling out the paid version and new features. As for the freemium customers, there will be instructions on how to download content from SugarSync servers if they decide not to move forward with the paid version.
Starting Feb. 8, free trial versions will be offered in 30- and 90-day intervals with 60 gigabytes or five gigabytes included, respectively. Additionally, the 30-day trial will also include a remote wipe feature that was not available with the free version.
Share files across devices without using up storage with the SugarSync iPad app.
Ease of Use: File Sharing's Killer App
File share and syncing are part of a hyper competitive space, and this summer, Forrester debuted its File Sync and Share Wave with Box, IBM and EMC perched right at the top. These are enterprise level tools, however, and it's clear SugarSync is not aimed at this market.
But tools like SugarSync and Dropbox are part of the reason file share and sync is so popular in those larger businesses. These are tools that originated in the consumer space, and because of how easy they are to use, ultimately moved up the market. Now businesses and organizations are looking at how they can bring those consumer apps into the workplace, a trend not limited to file share and sync tools.
This consumerization of the enterprise starts with people using their own apps to help them complete tasks at work, and SugerSync is riding that wave directly into the SMB space.