Choice is a big word in IT today and though it’s commonly used in conversations that center around end-user interfaces, mobile devices and the Cloud, Enterprises need flexible file storage options too.

Unlike some of its competitors, EMC Syncplicity understands that not all information is created equal, that there are different policies around it, and that due to certain security and regulatory compliance requirements based on user and content types, not everything can or should live on the cloud.

“One cloud does not fit all,” says Jeetu Patel, Syncplicity’s General Manager. And if you think about it, he’s got a point. While the public cloud might be a great place to keep take-out menus and price lists, how about a diagram for a nuclear warhead?

For Enterprises that deal with both kinds of content, the hybrid cloud is a far better solution.

But even so, an ordinary hybrid cloud is not the perfect answer because with it users have to make sure that they’re storing information in the right place, and for humans (like me) that leaves too much room for error.

A Smarter Hybrid Cloud

Recognizing this, Syncplicity is introducing the policy-driven hybrid cloud which knows where information must be stored. It allows EMC customers to utilize both private and public clouds simultaneously, it automatically optimizes storage utilization and performance, and it adheres to security and regulatory compliance requirements based on user and content types.

It leaves IT, Management and end users to deal with their work rather than the haunting paranoia that they saved their information to the wrong place.

Earlier this year, Syncplicity announced support for on-premises scale-out Atmos and Isilon storage, which is optimal for massive content stores such as legal and engineering documents.

Today Syncplicity announced that it will support VNX later this year.

Add to that, that Syncplicity will soon play with EMC’s red-hot ViPR , a software defined storage layer which provides an interface to information wherever it is stored, even on non-EMC products like competitor NetApp. With ViPR, Syncplicity will be able to offer expanded Syc’n’Share capabilities to files regardless of where they are stored, provided that policy allows for it.

Helping Managers Sleep at Night

The real beauty of this offering, from an end-users perspective, is that policies are applied behind the scene and invisible (in a good way) to the user.

It’s also worth noting that Syncplicity provides safeguards that protect the Enterprise. Files that have residency requirements, for example, are managed accordingly so that breaches of law cannot occur.

Similarly, if content gets into the wrong hands, access can be wiped remotely leaving managers able to sleep at night.

EMC goes beyond keeping information safe, the company is also cost-conscious -- Syncplicity helps companies save money by keeping storage costs down while keeping information safe.

For example:

Non-sensitive documents might be stored in a public cloud to optimize costs

  • Regulated content that is distributed from systems like EMC Documentum, or files with data residency requirements, might go to on premises storage solutions in specific data centers
  • Other files like large videos that are part of a global marketing launch or CAD diagrams from engineering might need to be geographically distributed on premises to optimize performance.

It’s absolutely jaw-dropping to think that Syncplicity has added all of these capabilities in less than a year. It has grown into a file-sharing, synching and collaboration solution with a consumer-like interface that gives IT, the business and end users what they want and need.