The enterprise is “all in” on the (public) cloud, right? That’s certainly what all the hype leads us to believe.

After all, hardly a week goes by without Amazon, Google or Microsoft dropping their prices as they race to the bottom in the cloud wars. Not only that but there are also a host of celebrity-like CEO’s such as Salesforce’s Marc Benioff, Amazon’s Werner Vogels and Box’s Aaron Levie. They’re constantly in front of crowds preaching cloud-only gospels.

And there are the more recently converted to consider as well, such as IBM’s Ginni Rometty, who bought Cloudant, Silverpop and SoftLayer over the past 18 months and launched the IBM’s cloud Marketplace in April. Never mind SAP’s Bill McDermott, who started to refer the company he now single-handedly reins as “the cloud company”.

But all of that being said, there’s a newer trend in the enterprise now taking hold that indicates that the future may actually be hybrid. It seems that some managers don’t want or can’t have their data floating around “in the heavens” for reasons of security and compliance reasons, despite the cost savings.

What's the Cost?

The cost savings may not always be as big as we think, either. Venture Capitalist Brad Feld, while writing about AWS, points out, “Once you are at $200k/month of spend, it’s cheaper and much more effective to build your own infrastructure. I’ve now seen this over and over and over again. Once a company hits $200k/month of spend on AWS, the discussion starts about building out your own infrastructure on bare metal in a data center.”

And there are existing enterprise environments to consider as well.  Bill Carovano, senior director of Product Management at Citrix, summarizes his clients’ viewpoint like this: “Enterprise IT is like an archeological dig — layers upon layers of services have built up over decades. IT wants a solution that can deal with this heterogeneity. They’re looking for unified access to all popular enterprise content management systems (including on prem and in the cloud) from mobile devices so that it’s easier for employees to swiftly and securely take care of business from anywhere.”

He says the future is hybrid. “There’s increasing global demand for hybrid file sync and sharing solutions. Enterprises want the flexibility to store their data wherever it best meets their requirements for security, compliance, performance and cost. Hybrid solutions allow them to choose where their data is stored — on-premises, or in the cloud or a mix of both.”

Jeetu Patel, General Manager EMC Syncplicity is hearing the same thing. “Our customers are telling us loud and clear they want hybrid cloud which is why it’s a core component of what Syncplicity offers.” Syncplicity supports VNX as well as Isilon, Atmos, ViPR and other third party storage solutions.

Happy with Hybrid

Hadoop leader Hortonworks serves its customers according to their needs, “Our customers are definitely interested in hybrid environments but a key part of making this a reality is portability. We do a lot of work to make sure this can be realized in whatever environment they demand: on-premise, cloud, hybrid, no matter the operating system or cloud provider,” said Jim Walker, director of product marketing at Hortonworks. 

“For us, it's about delivering a consistent Hadoop stack across all environments at the same time. For instance, our work with Microsoft to deliver Hadoop as HDInsight is in alignment with availability of new versions of HDP for Windows Server. It's a complicated release engineering challenge however mutually beneficial for both Microsoft and us, but more importantly our customers."